7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication.
Video Conferencing Etiquette Tips from ooVoo
JUNE 4, 2009
It happens—check out this clip of a woman removing her bra while on a business conference call (don't worry, it's safe for the office): While I've never personally seen anything quite like this, I was on a video conference call once where a guy was reading and forwarding email jokes while the call was in progress. No kidding. Quite embarrassing.
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Among the biggest sinsâ€”79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Only trade publishers (and industry analysts, but that's another business model) have both the resources and independent perspective to do a credible job in this area.
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online services in 1999, or real estate from 2002-2008) inevitably attracts, along with some very bright people committed to their new craft, a less savory crowd of opportunistic, incompetent or even unscrupulous entrants as well. Nothing wrong with that, competition is good! Price.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
JF: Any business can benefit from Nabbit Ads. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. JumpTech), the creator of Nabbit and Nabbit Ads. Here's our discussion.
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
To succeed in marketing through social media, businesses of all types have to become publishers. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
In It Came from Facebook! Here's some research on how to do that. MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) There's little difference in the responses between large and small companies.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
As Scott puts in in his pitch for the site, "The idea for FYIndOut started because we both believe that the model for finding and marketing business apps and services is outdated. Yet, in the business world, we still go by the biggest ads in the Yellow Pages or the top results on a search engine. How can b2b firms approach social media more strategically? Social Tagging Web Marketin
Can Social Media Save Detroit?
DECEMBER 22, 2008
Regardless of the final form and extent of the auto industry bailout , what's abundantly clear is that the Big 3 can't put a bandaid on their current troubles and then continue to do business the way they have for the last 30 years. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. The adversarial model of labor relations is broken.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
The changes may help local businesses. "SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. It is changing, however, as Google's plans for search personalization are rolled out. So, the end result could be less traffic, but more relevant traffic.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Not useful, no follow.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) variety. sites. sites.
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Seth answers the phone, you introduce yourself, and Seth says, "I'm really busy but, tell you what, I'll give you five minutes." If a particular blogger doesn't respond to your outreach, it may mean that your pitch wasn't interesting, or it may simply mean that he/she was too busy to get to it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
5 New B2B Sales and Marketing Strategies
then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.
New Report: How to Successfully Launch B2B Products and Services
NOVEMBER 9, 2007
A new survey produced by Schneider Associates and the Center for Business Innovation at Babson College details some very interesting findings on what makes for a successful B2B product or service launch. The free report, entitled Business-to-Business Launch Survey , profiles the ten key lessons B2B companies can use to improve their odds for launch success. There's lots more.
Definitive Guide to Planning a New Content Initiative
Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. Supplier consolidation is rarely good for consumers (in this case, B2B media buyers).
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. Staci J. Who's right?
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Using it to build your business, though as Ian notes, "It's not easy. tags: attract more blog traffic business blogging Chris Brogan social media platforms Marko Saric ProBlogger Jade Craven killer landing page Darren Rowse Smackdown!
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. You're representing your business.
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Tags: Blogging for Business All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. Ongoing effort!"
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
Learn all of that in more in some of the best posts from the last year on blogging for business. The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. A nip and a tuck: Five fast makeover tips for your blog by Smarter Than Your Average Blog InfoWorld editor Uyen Phan offers five simple tips for making blog posts more appealing, such as using lists, bullets and multimedia. Aune del.icio.us
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
The Four P's of Effective Business Blogging
FEBRUARY 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. What about being positive â€”isn't that an important attribute for a successful business blog? In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.