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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Only trade publishers (and industry analysts, but that's another business model) have both the resources and independent perspective to do a credible job in this area.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. It doesn't have to be about business all the time. Conversations that are business-oriented can be conducted publicly through @ replies. Nobody wants to be a dork. Help me do my job better.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. Tags: Blogging for Business All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. Ongoing effort!"

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Learn all of that in more in some of the best posts from the last year on blogging for business. The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.

Best of 2008 (So Far) - Blogging for Business, Part 1

WebMarketCentral

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. A nip and a tuck: Five fast makeover tips for your blog by Smarter Than Your Average Blog InfoWorld editor Uyen Phan offers five simple tips for making blog posts more appealing, such as using lists, bullets and multimedia. Aune del.icio.us

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

The Four P's of Effective Business Blogging

WebMarketCentral

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. What about being positive —isn't that an important attribute for a successful business blog? In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Wii Don't Want Your Business

WebMarketCentral

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories. Where the rubber hits the road with consumers, however, it at the retail level.

And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Once the kinks are worked out, Widgenie will give non-technical users a much more interesting way to display and share business intelligence data. Want a cooler, easier way to show them the data?

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site. Small businesses will truly be on an even playing field.

SEO - Why a Small Business Needs a Blog

WebMarketCentral

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. No matter how well the on-site optimization is done, it is tough to compete with the amount of content and external links that the established players have built up over time. del.icio.us

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

7 Essential Tools for Business Blogs

WebMarketCentral

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. social tagging button, install a toolbar plug-in to tag your favorite sites/blogs, and more. Zimbio Web 2.0

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. StumbleUpon and del.icio.us were common second choices. Here's the detail behind my response to Harry.

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Tags: Blogging for Business Need to Know

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? This one tool lets you explore many others."

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

How important is Twitter for business? What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well.

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Six Ways to Produce Online Video on a Budget

WebMarketCentral

Business-friendly video sites like Vimeo , Viddler and Blip.tv are also seeing impressive traffic growth. But small businesses who want to take advantage of online video can be caught in a quandary. Convert PowerPoint to Flash While Flash programming is a challenging and specialized skill few business people probably want to master, almost everyone can use PowerPoint.

How to Use Twitter for Business

WebMarketCentral

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Practical Guide to Twittering for Business View more presentations from chrisabraham. What Twitter is Useful For 1) sharing real-time news , such as what was happening, while it was happening, during the terrorist attack on Mumbai; 2) monitoring what people are saying about your company, brand, industry, hobby, favorite charity, cause, or anything else; and 3) business. eastern. techniques.

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

SEO Tool Review: SEMRush

WebMarketCentral

The tool also provides a "related keyword report." So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. In another example of the same report, this site shows up very well for a number of key phrases, though again there are page two opportunities identified.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Among his conclusions: more content helps. Blogging helps.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Sure, online video is hot, but how you optimize video assets? Social Tagging

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Many more-socially-active small businesses haven't hit that threshold yet. There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous. practices, blogs and more.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. with Bing.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

Great tips for SEOs who know their craft but may struggle with business development. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Perhaps "kill" is too strong a word, but the changing content landscape and plethora of publishing options certainly present significant challenges for trade publications and are forcing changes to their business model. Content marketing is all the rage. Even in the early days of online, trade publication websites and their newsletters were essential media. Audience. Expertise. Advertising.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

It’s all about the engagement." 10 ways to get your business in on the microblogging craze by iMedia Connection Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think).

Best of 2008: WordPress Tools and Tips

WebMarketCentral

Tags: Blogging for Business

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.