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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Customers are the heart and soul of any business. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Even within an industry, every business is unique in some way. However, many businesses follow the herd. Guest post by Anthony Bergs. Lack of Focus.

The 15 Best Special-Purpose SEO Tools

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Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600.

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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.

The 26 Best All-in-One SEO Tool Suites

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SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. Google Review Count:  330.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

16 Enigmatic Business Blogging and Other Marketing Stats

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This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Guest post by Bill Achola. Ned J. One day, he decides to try something new.

Five Tips to Help You Write Outstanding Content For Your Blog

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For a business blog, consider hiring an SEO professional. Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Business Blogging Copy Writing Faxage how to write better blog posts how to write more effectively Jessica KaneContent is king, and blogs often make the best castles.

The 29 Best Social Media Monitoring Tools

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Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind.  Social media analytics to track your content marketing performance across social channels, organized by customers or business, and compare results to competitors. Social media monitoring is vital for virtually every B2B or B2C brand. 58%

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Social can help businesses quickly establish and maintain brand awareness and loyalty. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. They also need cultural fluency. On Social Media.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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So if your business is not optimizing use of all online channels, now would be a great time to expand your digital strategy for 2017. He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26

How Does Content Marketing Help with SEO?

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There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Other Digital Business Stats and Facts. Death of the salesman?

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Did you help a business achieve big results? For example, let’s say 85% of your customers are B2B businesses, and 15% of your customers are B2C businesses. Some of your B2C prospects might think your product is only for B2B businesses. Maybe you promote their business on social media, via your blog, or on a guest post. Size of business. Big Names. Title.

Small Business Marketing Optimization Tips for 2016

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The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. And how can you apply them to your own business? Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer.

33 Thought-Provoking B2B Social Media and Marketing Stats

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But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits. B2B marketing budgets are shifting to digital and social. Forbes ).

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Three Influencer Marketing Secrets to Drive Traffic

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Tim Brown is a designer and Director of Marketing Strategy for Snap Agency – Ecommerce SEO and creates websites that are built around business goals and that are built to attract traffic through SEO Services and increase conversions through Conversion Rate Optimization. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares.

The 24 Best Visual Content Creation Tools

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Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews:  Snall Business Trends. 3) Google Charts. ” — Small Business Trends. Showcase reviews:  Snall Business Trends. 4) ThingLink. cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Small Business Trends.

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The 17 Best Keyword Research Tools for SEO and SEM

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” — Maximize Social Business. Showcase reviews:  Maximize Social Business. 8) KeywordTool.io. Maximize Social Business. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

20 Tremendous Digital Marketing Stats and Facts

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Most small businesses struggle to measure the results of digital investments. third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Image credit: MarketingProfs. combined.

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7 Common Myths About Big Data

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This has already been shown to be untrue— according to Datafloq, the term ‘big data’ itself was coined by O’Reilly Media in 2005 , while the use of data to track and control businesses can be traced back 7,000 years. Big data is a business issue.” Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. ” 6.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business. But not you.

22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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To be sure, a thoughtfully written business blog can generate leads (and sales). And the primary benefit I’ve realized (as have many others) from this blog is the relationships I’ve established and built over the years—some of which have led to business opportunities, all of which have led, at the very least, to interesting conversations. Hence, 1,000. Quality matters.

The Real Roadblock to Social Business Success

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Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. This sounds simple in theory, but in practice—how many times have you created content because it’s what your business wants to “message,” without genuinely relating it to the audience? Guest post by Mark Pinnes.

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Your Employees May Be Your Best Untapped Brand Advocates

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Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Very few businesses of any type will provide such a list; too big of  competitive risk. 3) What types of online tools do you use? The key elements of SEO also vary somewhat by business type. 12) What types of businesses do you typically work with?

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5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling. Striking Out. Preparation.

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The 23 Best Content Ideation Tools

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” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 4) AllTop. Google Review Count: 326,000. A “smart data discovery” tool that makes it easy to get real-time insights about the trends that impact your business. Maximize Social Business.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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What are the top barriers to adopting social business practices? 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Real Business Rescue ). Really.

47 Superb Social Media Marketing Stats and Facts

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Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. 70% of the U.S. billion last year to 2.5 billion by 2018.

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18 Expert Guides to Using Google+ for Business

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After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Half write during business hours. 29 Free Ways to Promote Your Business Blog by Zude PR Blog. Simple—but not easy. Email?

6 Tips for Encouraging Your Team to Blog

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This is why many business owners give their employees an incredible amount of freedom regarding what is written. As long as the content in some way pertains to your business or industry, it will most likely make a worthwhile addition to the blog. Business Blogging Content MarketingGuest post by Jill Phillips. Ask Each Employee Personally. Give Them a List of Topics. Final Word.

34 Compelling Content Marketing Stats and Facts

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Business Blogging Statistics and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more? TopRank ). 2. TopRank ). 3. TopRank ). 4.

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