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The 24 Best Visual Content Creation Tools

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Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews:  Snall Business Trends. 3) Google Charts. ” — Small Business Trends. Showcase reviews:  Snall Business Trends. 4) ThingLink. cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Small Business Trends.

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115 Facts You Never Knew About Social Media [Infographic]

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You may even find something that will help, particularly if you’re in a business where social media is one of the keys to success. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Depending on your business this could be the ability to play the piano, clean their carpet or to make more money. It is only when you truly understand this can you create an ethical and profitable business, as let’s face it…. Because your business depends on it. 5. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog.

16 Enigmatic Business Blogging and Other Marketing Stats

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This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

20 Tremendous Digital Marketing Stats and Facts

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Most small businesses struggle to measure the results of digital investments. third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Image credit: MarketingProfs. combined.

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How Does Content Marketing Help with SEO?

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There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business. But not you.

Small Business Marketing Optimization Tips for 2016

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The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Other Digital Business Stats and Facts. Death of the salesman?

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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To be sure, a thoughtfully written business blog can generate leads (and sales). And the primary benefit I’ve realized (as have many others) from this blog is the relationships I’ve established and built over the years—some of which have led to business opportunities, all of which have led, at the very least, to interesting conversations. Hence, 1,000. Quality matters.

33 Thought-Provoking B2B Social Media and Marketing Stats

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But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits. B2B marketing budgets are shifting to digital and social. Forbes ).

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Social can help businesses quickly establish and maintain brand awareness and loyalty. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. They also need cultural fluency. On Social Media.

The 17 Best Keyword Research Tools for SEO and SEM

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” — Maximize Social Business. Showcase reviews:  Maximize Social Business. 8) KeywordTool.io. Maximize Social Business. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Your Employees May Be Your Best Untapped Brand Advocates

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Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. And how can you apply them to your own business? Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer.

22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Very few businesses of any type will provide such a list; too big of  competitive risk. 3) What types of online tools do you use? The key elements of SEO also vary somewhat by business type. 12) What types of businesses do you typically work with?

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5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling. Striking Out. Preparation.

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The 23 Best Content Ideation Tools

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” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 4) AllTop. Google Review Count: 326,000. A “smart data discovery” tool that makes it easy to get real-time insights about the trends that impact your business. Maximize Social Business.

Tools 105

6 Tips for Encouraging Your Team to Blog

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This is why many business owners give their employees an incredible amount of freedom regarding what is written. As long as the content in some way pertains to your business or industry, it will most likely make a worthwhile addition to the blog. Business Blogging Content MarketingGuest post by Jill Phillips. Ask Each Employee Personally. Give Them a List of Topics. Final Word.

The Real Roadblock to Social Business Success

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Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Business buyers won’t buy from vendors who lack visibility in search and social media. Business disruption. This post originally appeared on MarketingProfs.

How to Calculate the ROI of Social Media Marketing [Infographic]

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And business social media use can’t just be an endless stream of promotion, regardless. Participating in social media is no longer optional for most businesses, and hasn’t been for some time. No one bothers trying to measure the ROI of electricity, or indoor plumbing, or legal services, or paying taxes, because all of those things are simply necessary to doing business.

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Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. This sounds simple in theory, but in practice—how many times have you created content because it’s what your business wants to “message,” without genuinely relating it to the audience? Guest post by Mark Pinnes.

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47 Superb Social Media Marketing Stats and Facts

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Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. 70% of the U.S. billion last year to 2.5 billion by 2018.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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What are the top barriers to adopting social business practices? 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Real Business Rescue ). Really.

18 Expert Guides to Using Google+ for Business

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After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?

Google 139

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Half write during business hours. 29 Free Ways to Promote Your Business Blog by Zude PR Blog. Simple—but not easy. Email?

34 Compelling Content Marketing Stats and Facts

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Business Blogging Statistics and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more? TopRank ). 2. TopRank ). 3. TopRank ). 4.

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49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Though new social networks continue to be launched (e.g. Infinit Datum ). 4.

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The Five Best Infographic Creation Tools and Services

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Showcase reviews:  Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. ” —  Small Business Trends. Small Business Trends.

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How To Turn Video Marketing Into a Successful SEO Strategy

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It can be educational while also helping businesses gain exposure. If you are a business, you cannot merely stuff keywords into the title tag. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility  states that you can double your search traffic by having a video thumbnail in the search result.

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20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.”

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.

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Three Issues the New U.S. President Should Tackle ASAP

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The net effect on total federal tax receipts will be minimal, but workers, consumers, and small business owners will benefit. corporations have roughly  $2 trillion in earnings trapped in foreign holdings, because we are the only developed nation that taxes businesses on the income of foreign subsidiaries earned abroad. Reform the Corporate Tax Code. The U.S. Two things are certain.

Seven Ways to Humanize B2B Marketing

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The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. One enterprise software vendor talks about making its IT customers into business heroes. Those are vital benefits to be sure.

19 Remarkable Guides on Business Strategy, Leadership and Motivation

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It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. But the business environment has changed significantly in just the past six years since the start of the downturn. Leadership Guides.