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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Depending on your business this could be the ability to play the piano, clean their carpet or to make more money. It is only when you truly understand this can you create an ethical and profitable business, as let’s face it…. Because your business depends on it. 5. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog.

16 Enigmatic Business Blogging and Other Marketing Stats

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This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Guest post by Bill Achola. Ned J. One day, he decides to try something new.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Social can help businesses quickly establish and maintain brand awareness and loyalty. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. They also need cultural fluency. On Social Media.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

33 Thought-Provoking B2B Social Media and Marketing Stats

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But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits. B2B marketing budgets are shifting to digital and social. Forbes ).

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Other Digital Business Stats and Facts. Death of the salesman?

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5 Essential Elements to Include in Every Sales Pitch

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Effectively closing sales is the bread and butter of your business. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling. Striking Out. Preparation.

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The 17 Best Keyword Research Tools for SEO and SEM

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” — Maximize Social Business. Showcase reviews:  Maximize Social Business. 8) KeywordTool.io. Maximize Social Business. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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The 23 Best Content Ideation Tools

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” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 4) AllTop. Google Review Count: 326,000. A “smart data discovery” tool that makes it easy to get real-time insights about the trends that impact your business. Maximize Social Business.

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How Does Content Marketing Help with SEO?

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There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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Your Employees May Be Your Best Untapped Brand Advocates

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Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify.

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The Five Best Infographic Creation Tools and Services

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Showcase reviews:  Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. ” —  Small Business Trends. Small Business Trends.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

6 Tips for Encouraging Your Team to Blog

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This is why many business owners give their employees an incredible amount of freedom regarding what is written. As long as the content in some way pertains to your business or industry, it will most likely make a worthwhile addition to the blog. Business Blogging Content MarketingGuest post by Jill Phillips. Ask Each Employee Personally. Give Them a List of Topics. Final Word.

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The Real Roadblock to Social Business Success

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Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

47 Superb Social Media Marketing Stats and Facts

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Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. 70% of the U.S. billion last year to 2.5 billion by 2018.

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49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Though new social networks continue to be launched (e.g. Infinit Datum ). 4.

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Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

34 Compelling Content Marketing Stats and Facts

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Business Blogging Statistics and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more? TopRank ). 2. TopRank ). 3. TopRank ). 4.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Half write during business hours. 29 Free Ways to Promote Your Business Blog by Zude PR Blog. Simple—but not easy. Email?

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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What are the top barriers to adopting social business practices? 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Real Business Rescue ). Really.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

18 Expert Guides to Using Google+ for Business

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After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?

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The Six Best Google+ Marketing Tools

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Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Pricing: free.

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How To Turn Video Marketing Into a Successful SEO Strategy

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It can be educational while also helping businesses gain exposure. If you are a business, you cannot merely stuff keywords into the title tag. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility  states that you can double your search traffic by having a video thumbnail in the search result.

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Seven Ways to Humanize B2B Marketing

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The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. One enterprise software vendor talks about making its IT customers into business heroes. Those are vital benefits to be sure.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.”

How to Calculate the ROI of Social Media Marketing [Infographic]

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And business social media use can’t just be an endless stream of promotion, regardless. Participating in social media is no longer optional for most businesses, and hasn’t been for some time. No one bothers trying to measure the ROI of electricity, or indoor plumbing, or legal services, or paying taxes, because all of those things are simply necessary to doing business.

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19 Remarkable Guides on Business Strategy, Leadership and Motivation

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It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. But the business environment has changed significantly in just the past six years since the start of the downturn. Leadership Guides.

The 24 Best Online Writing Tools and Apps

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Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

10 Top Marketing Thought Leaders in Social Media

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But not content with that, he’s more recently emerged as a top authority on the Internet of Things (IoT) as well. J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media. Perhaps you’d look at existing “top” lists from other sites. This recently happened to me. Meghan M.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains.

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28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

35 Stupendous Social Networking Facts and Stats

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Twitter is where millennials turn for business and financial information as well as sports. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. TopRank ).

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.