16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.
The 23 Best Content Ideation Tools
MAY 31, 2016
” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation). 4) AllTop. Google Review Count: 326,000. A “smart data discovery” tool that makes it easy to get real-time insights about the trends that impact your business. Maximize Social Business.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Depending on your business this could be the ability to play the piano, clean their carpet or to make more money. It is only when you truly understand this can you create an ethical and profitable business, as let’s face it…. Because your business depends on it. 5. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Most small businesses struggle to measure the results of digital investments. third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Image credit: MarketingProfs. combined.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Putting your brand in the hands of employees can be nerve-wracking — after all, your brand what differentiates your business in the marketplace. Guest post by Liz Greene. 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Guest post by Bill Achola. Ned J. One day, he decides to try something new.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits. B2B marketing budgets are shifting to digital and social. Forbes ).
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Other Digital Business Stats and Facts. Death of the salesman?
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Fully a third of millennials say social media is one of their preferred channels for communicating with businesses. 70% of the U.S. billion last year to 2.5 billion by 2018.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Small business loves Facebook, though most don’t know if it “works.” ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Though new social networks continue to be launched (e.g. Infinit Datum ). 4.
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Pricing: free.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Product / Topic Segment.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
But “why” also applies at a much more fundamental business level: why should people want to do business with you? Thinking like a reporter is one approach that may be useful in developing an effective strategy for your business. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. The Inverted Pyramid.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Business Blogging Statistics and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Want to know more? TopRank ). 2. TopRank ). 3. TopRank ). 4.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers? Half write during business hours. 29 Free Ways to Promote Your Business Blog by Zude PR Blog. Simple—but not easy. Email?
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 57% of consumers will not recommend a business with a poorly designed mobile site. Email remains the most effective digital marketing tool for both B2B and B2C marketers. And 72% of U.S.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Real Business Rescue ). Really.
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
It is thus important to have a strong customer-focused approach to business to avoid creating a dissonance that can torpedo your marketing campaign. For example, you could use slang to help carry young audience but more direct language to communicate with business professionals. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
It can be educational while also helping businesses gain exposure. If you are a business, you cannot merely stuff keywords into the title tag. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility states that you can double your search traffic by having a video thumbnail in the search result.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Twitter is where millennials turn for business and financial information as well as sports. Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. TopRank ).
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
But not content with that, he’s more recently emerged as a top authority on the Internet of Things (IoT) as well. J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media. Perhaps you’d look at existing “top” lists from other sites. This recently happened to me. Meghan M.
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
19 Remarkable Guides on Business Strategy, Leadership and Motivation
JUNE 3, 2014
It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. But the business environment has changed significantly in just the past six years since the start of the downturn. Leadership Guides.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.), Using Hangouts?
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.
B2B Marketing Trends for 2016
better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
With tools for prospect identification within your social network, customizable lead scoring, and some seriously slick options for staying engaged, InsightPool offers the opportunity to leverage your business’ social community in a big way. Guest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Easy Tools for Social Selling Success.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search.
Content Marketing Playbook: Strategy and Roadmap
to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. But its popularity has led to overstuffed email inboxes.