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| Page 1 of 1 | Previous | Next | VIEWPOINT APRIL 24, 2012 The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3) This metric rewards the wrong behavior, delivers low-value sales leads, and fails to deliver the kind of business intelligence needed to drive marketing ROI now and in the future. ” Almost two years later, I am approaching a state of shock that cost-per-lead continues to receive attention in evaluating marketing investments. “Don’t you know that roulette wheel is crooked?” | VIEWPOINT MAY 1, 2013 Make Marketing More Efficient by Embedding Analytics on Top KPIs Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed. Start with focusing on the top 5-6 key performance indicators that you need to run your business and embed the collection and reporting of the data directly into your work stream. 'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. For marketing and sales leaders, your work stream is your CRM system. | | | | | | | VIEWPOINT SEPTEMBER 26, 2011 Five Ways B2B Marketers Can Get the Most from Facebook His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. Here are five tips. Humanize your company. | VIEWPOINT MAY 14, 2013 PowerViews with Michael Brenner: The Battle for Customer Attention 'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. | VIEWPOINT APRIL 30, 2013 PowerViews with Jamie Turner: Mobile Marketing Leads the Way In the last 12 months we’ve seen small to mid-size businesses adopting mobile. 'I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. | VIEWPOINT APRIL 24, 2013 PowerViews with Jim Dickie: Customer-centric is Key Jim is also an author and often-requested keynote speaker at sales management, CRM and E-Business conferences. 'My guest today is Jim Dickie. Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Not Enough Leads. Stay Tuned | | | | | | | | | -
VIEWPOINT | THURSDAY, FEBRUARY 21, 2013 PowerViews with Bob Perkins: Inside Sales is Here to Stay Bob says that busy customers no longer want to spend hours in a conference room, often preferring a quick WebEx conversation. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. mail communication. Skype chats and instant messaging. MORE >> -
VIEWPOINT | THURSDAY, JANUARY 31, 2013 PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps Josiane noted that the groundwork that many business laid out over the past few years will set organizations up for success in a “strong and steady” 2013. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. As publisher of TeleSmart’s “Trend Report,” Josiane has spent most of the last decade tracking the biggest challenges that sales leaders face each year. Millennial Talent 2.0 is Here to Stay. Millennials have become known for integrating games into the workplace. Passion. MORE >> -
VIEWPOINT | TUESDAY, MARCH 19, 2013 PowerViews with Dan Waldschmidt: Changing the Conversation Dan's privately-owned firm specializes in executive strategy and business strategy. Click to start video at this point — “What we try to do with EDGY is look at why business is broken,” Dan says, “not why cold calling is broken or why prospecting is broken. For example, a business owner who goes bankrupt might get labelled as “cursed,” Dan says. However, Henry Ford declared bankruptcy five times before redefining the automotive business and, along the way, modern manufacturing. Joining me today is Dan Waldschmidt, founder of Waldschmidt Partners International. Tools. MORE >> -
VIEWPOINT | TUESDAY, MARCH 12, 2013 B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research If a customer’s not ready to start a buying process, a sales rep—rightfully—doesn’t give that customer a lot of attention, because they’re supposed to bring in this quarter’s business. That means someone like an inside sales rep or a business development rep calls and is more like a concierge. I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Does that figure depend on the type of solution? MORE >> -
VIEWPOINT | TUESDAY, JUNE 7, 2011 Five Reasons Your Lead Generation Campaigns May Not Be Working Today's guest blogger, Craig Rosenberg, is Vice President, Focus Expert Network at Focus , a company whose mission is to make business expertise available to everyone. Craig works with business and industry experts to cultivate the Focus.com network. For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. MORE >>
- Sales Leads: Why Your Reps Need Fewer, Rather Than More VIEWPOINT | THURSDAY, JANUARY 12, 2012
- 5 Critical Things to Consider When Evaluating Lead Generation Companies VIEWPOINT | TUESDAY, JANUARY 15, 2013
- PowerViews with Anthony Iannarino: Changing Business Models VIEWPOINT | TUESDAY, DECEMBER 18, 2012
- PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups VIEWPOINT | THURSDAY, JUNE 28, 2012
- Outsourcing Lead Generation: A CMO’s Perspective VIEWPOINT | MONDAY, JUNE 27, 2011
- 10 Inside Sales Predictions for 2011 VIEWPOINT | TUESDAY, JANUARY 11, 2011
- B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? VIEWPOINT | TUESDAY, MARCH 22, 2011
- Outbound vs. Inbound: The Risk Management Issue in the Complex Sale VIEWPOINT | THURSDAY, JULY 21, 2011
- Why Engagement Will Not Generate Leads (and what to do about it) VIEWPOINT | TUESDAY, MAY 8, 2012
- The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012
- PowerViews with Tony Zambito: Buyer Predictability VIEWPOINT | TUESDAY, MAY 7, 2013
- 4 Trends Shaping B2B Marketing in 2011 VIEWPOINT | WEDNESDAY, FEBRUARY 2, 2011
- Do Standardized Sales Processes Really Work Anymore? VIEWPOINT | TUESDAY, JANUARY 31, 2012
- Why You Must Nurture Your Dream Clients VIEWPOINT | MONDAY, JUNE 20, 2011
- Who is teaching the CMO how to sell? VIEWPOINT | MONDAY, OCTOBER 10, 2011
- Is It Really B2B, Or Something Different All Together? VIEWPOINT | TUESDAY, JANUARY 24, 2012
- Andy Rooney on Sales Leads VIEWPOINT | THURSDAY, NOVEMBER 10, 2011
- Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting VIEWPOINT | MONDAY, JULY 25, 2011
- The Power of the Human Voice in Lead Qualification & Lead Nurturing VIEWPOINT | FRIDAY, SEPTEMBER 23, 2011
- Metrics to Drive Lead Generation Performance VIEWPOINT | MONDAY, AUGUST 8, 2011
- The Rush to Get Inside VIEWPOINT | TUESDAY, OCTOBER 23, 2012
- PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software VIEWPOINT | THURSDAY, AUGUST 30, 2012
- Eight Shortcuts to More Successful Sales & Marketing Collaboration VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
- The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3) VIEWPOINT | TUESDAY, MAY 1, 2012
- Create Performance Combustion to Get the Sale VIEWPOINT | MONDAY, OCTOBER 3, 2011
- Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps VIEWPOINT | THURSDAY, FEBRUARY 2, 2012
- Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing VIEWPOINT | TUESDAY, APRIL 2, 2013
- Good Reads for B2B Sales - Cold Calling Revisited VIEWPOINT | THURSDAY, APRIL 4, 2013
- PowerViews with Dave Munn: The Transformed Marketing Organization VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012
- 7 Hot Email Prospecting Tips VIEWPOINT | MONDAY, OCTOBER 31, 2011
- Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings VIEWPOINT | THURSDAY, FEBRUARY 9, 2012
- Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon VIEWPOINT | THURSDAY, JANUARY 19, 2012
- Good Reads for B2B Sales - Busy People Don't Mean to be Rude VIEWPOINT | THURSDAY, MAY 2, 2013
- PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process VIEWPOINT | THURSDAY, OCTOBER 11, 2012
- PowerViews with Jonathan Farrington: Stay Focused VIEWPOINT | TUESDAY, APRIL 10, 2012
- Marketing Communications Managers Must Know the Sales Quotas! VIEWPOINT | TUESDAY, MAY 21, 2013
- Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011! VIEWPOINT | TUESDAY, DECEMBER 20, 2011
- The Top Ten Actions to take from the book: "Social Marketing to the Business Customer" VIEWPOINT | THURSDAY, OCTOBER 27, 2011
- Good Reads for B2B Sales - Selling at Every Level VIEWPOINT | THURSDAY, APRIL 18, 2013
- Successful Content Marketing Plans Do 1 Thing Really Well VIEWPOINT | TUESDAY, OCTOBER 30, 2012
- Culture Always Wins: Closing the Cross-Cultural Sale VIEWPOINT | TUESDAY, FEBRUARY 26, 2013
- Outsourcing Strategic Account Management – What, are you crazy?! VIEWPOINT | MONDAY, NOVEMBER 7, 2011
- How to Make Social Sell: From Thought Leader to Thought Provoker VIEWPOINT | THURSDAY, FEBRUARY 16, 2012
- PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus VIEWPOINT | WEDNESDAY, MAY 2, 2012
- A 3 Step Process to Make Social Media Produce Sales VIEWPOINT | WEDNESDAY, MARCH 2, 2011
- How many inquires does it take to make quota? VIEWPOINT | TUESDAY, MAY 15, 2012
- 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now) VIEWPOINT | TUESDAY, NOVEMBER 27, 2012
- Are We Playing Hunger Games? Key Questions Confronting Inside Sales VIEWPOINT | TUESDAY, JUNE 26, 2012
- The R and the I – What’s Engagement Worth? VIEWPOINT | THURSDAY, DECEMBER 8, 2011
- Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation VIEWPOINT | MONDAY, OCTOBER 24, 2011
- Lead Management: Let’s Formalize this Relationship VIEWPOINT | MONDAY, AUGUST 1, 2011
- Is Your Web-based Content Driving Away Sales Leads VIEWPOINT | THURSDAY, APRIL 28, 2011
- Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples VIEWPOINT | TUESDAY, FEBRUARY 7, 2012
- PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand VIEWPOINT | THURSDAY, NOVEMBER 8, 2012
- B2B Lead Generation: The Best of PowerViews VIEWPOINT | TUESDAY, OCTOBER 2, 2012
- Good Reads for B2B Sales - Sales Intelligence with Google VIEWPOINT | THURSDAY, MAY 16, 2013
- New Response Databases - Valuable Resource for B2B Marketers? VIEWPOINT | MONDAY, MAY 23, 2011
- Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource VIEWPOINT | THURSDAY, OCTOBER 13, 2011
- The Compensation Conundrum VIEWPOINT | THURSDAY, AUGUST 2, 2012
- Good Reads for B2B Marketing - Protect Your Online Reputation VIEWPOINT | THURSDAY, MAY 9, 2013
- Want to Improve Your Sales? Start Reading. VIEWPOINT | TUESDAY, DECEMBER 6, 2011
- PowerViews with Trip Kucera: Best Practices & Surprising Trends VIEWPOINT | WEDNESDAY, APRIL 18, 2012
- What I Learned From Steve Jobs VIEWPOINT | FRIDAY, OCTOBER 14, 2011
- Good Reads for B2B Marketing - More CMO/CIO Alliance VIEWPOINT | FRIDAY, APRIL 12, 2013
- Avoiding Cascading Zipper Failures between Marketing and Sales VIEWPOINT | TUESDAY, AUGUST 21, 2012
- PowerViews with David Brock: Thoughtfulness, Sharp Focus & Sharp Execution VIEWPOINT | THURSDAY, AUGUST 16, 2012
- Lead Generation: A Watched Pot Never Boils VIEWPOINT | TUESDAY, SEPTEMBER 11, 2012
- PowerViews with Andrew Gaffney: Tipping Points & Differentiators VIEWPOINT | WEDNESDAY, MAY 30, 2012
- PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps VIEWPOINT | THURSDAY, SEPTEMBER 6, 2012
- What if CRM had not been invented? VIEWPOINT | WEDNESDAY, FEBRUARY 16, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Sales Leads, Appointments and Granfalloons VIEWPOINT | TUESDAY, JULY 31, 2012
- What I learned at Dreamforce 2011 VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
- Meaningful Engagement Yields Revenue from Online Lead Generation VIEWPOINT | THURSDAY, SEPTEMBER 15, 2011
- The Science of Creating Demand, Upon Demand, When Demand is Needed VIEWPOINT | MONDAY, MAY 16, 2011
- PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0 VIEWPOINT | THURSDAY, SEPTEMBER 20, 2012
- PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs VIEWPOINT | THURSDAY, JULY 26, 2012
- PowerViews with Ginger Conlon: Trustability & Your Customer's Voice VIEWPOINT | FRIDAY, JUNE 8, 2012
- PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations VIEWPOINT | THURSDAY, JULY 19, 2012
- “Enchantment” by Guy Kawasaki VIEWPOINT | TUESDAY, APRIL 3, 2012
- A Healthcare Information Technology Lead Generation Success Story VIEWPOINT | THURSDAY, APRIL 14, 2011
- A Good Laugh from a New Sales Lead Management Cartoon Series VIEWPOINT | TUESDAY, APRIL 12, 2011
- Prospect Development Program Jumpstarts Manufacturer’s Channel Sales VIEWPOINT | THURSDAY, MAY 12, 2011
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Teleservices Business Process Outsourcing: Want to Go North or South? VIEWPOINT | TUESDAY, SEPTEMBER 28, 2010
- Learn the Truth About Leads VIEWPOINT | WEDNESDAY, SEPTEMBER 26, 2012
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