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[Infographic] 10 Ways to Generate More Leads from Your Business Blog

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The social media landscape is littered with business blogs that, on the surface, do everything right. The post [Infographic] 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. They may feature relevant content, of real value, published with good frequency. Sourcing, developing, and publishing great content is the hard work.

10 Ways to Generate More Leads from Your Business Blog

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The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

Please Don’t Let Your Sales Reps Nurture Leads

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Get your salespeople out of the lead nurturing business. Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. question: at this point, what kind of lead am I? But no. Do me a favor.

Moving Past Responsive Design to a Mobile-First Email Strategy

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For the Business Products & Services industry, average percentage of clicks on mobile is only 10%. ). By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Why is that so?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Winning B2B Email Campaign Keeps it Simple

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What you don’t see in this email are many of the things that commonly bog down B2B campaigns, to their detriment, notably a tedious introductory paragraph designed to grab the reader and “set up” the business case for why he/she wants the offer. In B2B email marketing , does short copy always win over long? Not necessarily. To me, this is a campaign that works. But they didn’t. Unlock?

9 Proven Ways to Increase Webinar Response

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Let’s face it: most business inboxes get flooded every day with Webinar invitations. Most business professionals live and die by their online calendars. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. Yes, the day of the event.)

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

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For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”. • 51% responded “somewhat effectively”. • 14% responded “very effectively”. That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value. They simply want information of value.

Quit Obsessing About the Customer Journey

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Now, to be fair, we certainly have a better understanding of the B2B customer journey today, and it’s certainly true that there are valid, credible insights that can be drawn about the way in which business buyers behave in the aggregate. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. Maybe, maybe not.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Video Tech Company Leverages SEM to Drive Enterprise Leads

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Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business. More importantly, the campaign started to generate real business results. billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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A Follow-Up Strategy for Content Syndication Leads

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When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. It’s important to recognize that content syndication leads are not like most sales leads. references the specific content asset. 2. You can access the document here: [link].

5 Sales Tips My Kids Learned from Watching Shark Tank

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And most entrepreneurs grossly inflate the value of their business because they know they’re going to be low-balled. Maybe in your business, any sale is better than no sale. Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. Know your facts. One is sales (revenue).

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5 Key Tips for Driving Attendance at Field Events

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Any event – online or offline – needs to have relevance to your target audience, their concerns, goals, and business pains. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. No-one cares.

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Steal This Technique for Your Next Sales Email

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Hey Dan, I know you’re busy. One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”. Thanks! That’s it.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Are Agencies the Future of Marketing Automation?

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Even though marketing automation is indeed a primary business driver for Spear, I’m not convinced that the particular scenario that Mr. Raab predicts is in our future. Most won’t, I suspect, because it takes them too far outside their core business focus. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. But, actually: no.

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The One Marketing Automation Guide You’ll Ever Need?

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As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the way they rate, score, and evaluate business technology. Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. appeared first on The Point.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

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Which social media platform makes most sense for your business? Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. What’s the difference between the various ad formats?

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How to Measure Email Success in 2015: A Call to ROI

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campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. And best of all, the revenue that the campaign delivered to the business. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Opens/Open Rate.

Infographic: Mobile-Friendly vs. Responsive Email Design

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As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

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Email Critique: When a Good Offer Just Isn’t Enough

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Another cardinal rule: business email should focus on one offer, and one offer only. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading.

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Is Technology Making Marketing Agencies Obsolete?

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Like so many other industries, the agency business is changing radically: • the old school commission structure is being replaced by fee-for-service, or even pay-for-performance, leaving agencies to scramble for new, value-added services. Hint: Maybe Not)”. Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.

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Why is Inside Sales So Scared of Lead Nurturing?

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The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4. Wait 8 weeks. 7.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

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He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The second is about the technology.

Case Study: How One Tech Company Used Humor to Launch a New Brand

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Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. Busy IT executives, who form the majority of the Sungard AS prospect base, receive hundreds of emails every day, many of them from vendors like Sungard AS. This presented a challenge. The results were startling.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

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The visitors were primarily buyers looking for information on business software, so the data has potentially broad application to B2B software and B2B technology vendors as a whole. Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. And that lack of focus can be a big mistake. Probably not.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

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tactic like PPC, however, may generate fewer leads overall, and possibly even a lower proportion of “quality” leads, but may ultimately deliver more pipeline or closed business as measured by ROI. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Far from it.

If You Write B2B Copy, You Need This Blog Post

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For example (putting aside, for the moment, whether the benefit outlined below is particularly compelling): “To learn how to get a complete picture of your company, download a free copy of our white paper on integrated business applications …”. Download a free copy of our white paper on integrated business applications and learn how to …”. AcmePro 1.0 is the one.

Survey: Marketing Automation Users Score a “C” in Maturity

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In some notable areas, the average marketing automation user appears to be achieving real business value. In other categories, adherence to even fundamental best practices is relatively uncommon, even in areas that you’d otherwise assume to be a primary business case for marketing automation. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

Content Selling: How Sales Can Better Leverage Marketing Content

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We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. (HS) What problem does KnowledgeTree solve? (DC) Today’s buyers are more educated on markets, products, and competitors than ever.

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5 Common Content Syndication Mistakes

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Understand this about publishers and others in the content syndication business. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Too Little Content.

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A Really Useful B2B Marketing Benchmark Report from Optify

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Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Or is it simply because many companies feel they “should” be doing paid search when maybe it’s just not a fit for their business or sales model?

5 Tips for Successful Survey Campaigns

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Sorry, but simply saying “We need your opinion” isn’t going to compel a busy executive to sacrifice even 5-10 minutes of his/her time. Prospects take surveys for lots of reasons, some of them business-related (“I’m curious how my peers are tackling these same issues”), others more personal (“I can use this data to show my boss how our department is outpacing other companies.”)

10 Tips for Driving Lead Nurturing Success (Infographic)

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When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Yet, upon deploying a new marketing automation platform, effective lead nurturing can often take months to take shape, longer still to provide the kind of business impact the marketers (and their management) had in mind.

Research Report: Lead Gen Not as Easy as Marketers Think

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In results based on responses from more than 400 business leaders and marketing professionals, Ascend2 reported that marketers’ concerns about lead generation have veered away from lead volume and towards lead quality. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.

Key B2B Demand Generation Strategies for 2015

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In our business, demand generation and content marketing are nearly synonymous. Why? (HS) One of the great things about being a demand generation marketer is that our business is constantly changing. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Good content is the fuel that feeds demand generation success. Or both? 2015 is no exception.

In Defense of Unsolicited Email

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B2B Marketing Business Ethics Campaign Strategy Content marketing Database Marketing Demand Generation Marketing Automation Marketo b2b demand generation email marketing email marketing best practices email spam marketo marketo agency partner Marketo partner phil fernandez unsolicited emails Stop buying lists. Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.).

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Above the Fold Still Critical for B2B Email Design

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typical business user receives more than 100 email messages alone daily , many of us much more. Now, they may be a fine group of people, but when the sole reason to attend a Webinar is to learn why you should be doing business with one of the sponsors, you’re making an uphill battle even steeper. look below the fold.). In a word: yes. Consider two factors: 1. Attention Span.

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

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Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. typical business email marketer, however, is generally mailing to a large number of corporate domains and far fewer monolithic ISPs, so the risk is diminished. really do. HTML design is another.

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