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10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. For more information on this topic, including real-life examples of successful blogs, view our Slidecast “ Getting Leads (and More!) from your Blog: 10 Tips for Higher Blog ROI.”.

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Marketing to the Person, Not the Business: The Critical Importance of Personal Value

The Point

For those of us in the business of developing marketing campaigns, particularly when the pace of said campaign development is fast and furious, it’s all too easy to fall into the trap of believing that all prospects really care about is the difference that our product or service can make to their business. Far from it.

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Help Your Favorite Local Businesses Get Found on Google

The Point

What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. And therein lies a way that, as a marketer, you can help give your favorite local businesses a leg up in the Internet marketing department. recent updates about your business.

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How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Continue to run, develop, and even expand nurture programs.

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.

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CCPA: What B2B Marketers Need to Know

The Point

delete the personal information that a business has collected about a consumer. delete the personal information that a business has collected about a consumer. Any company that does business in California, markets to California residents, or has annual gross revenues in excess of $25 million, is subject to CCPA.

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Statistics from conversion optimization company Hushly indicate that only 44% of users will provide business emails when requested.

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