[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. The post [Infographic] 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. They may feature relevant content, of real value, published with good frequency. Sourcing, developing, and publishing great content is the hard work.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI
Please Don’t Let Your Sales Reps Nurture Leads
OCTOBER 8, 2015
Get your salespeople out of the lead nurturing business. Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. question: at this point, what kind of lead am I? But no. Do me a favor.
Moving Past Responsive Design to a Mobile-First Email Strategy
APRIL 22, 2016
For the Business Products & Services industry, average percentage of clicks on mobile is only 10%. ). By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Why is that so?
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
The One Marketing Automation Guide You’ll Ever Need?
DECEMBER 16, 2015
As an independent research company, TrustRadius bases their content on in-depth user reviews and takes pains to maintain both credibility and transparency in the way they rate, score, and evaluate business technology. Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. appeared first on The Point.
B2B Copywriting: 5 Common Terms & Phrases to Avoid
DECEMBER 15, 2015
If you state upfront that you’re telling me something I already know, as in: “As a busy executive, you know that …”. Instead, just skip immediately to the benefit: “Now there’s a new way for busy executives to …”. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. Why should I click on your ad? Submit.
Quit Obsessing About the Customer Journey
AUGUST 11, 2015
Now, to be fair, we certainly have a better understanding of the B2B customer journey today, and it’s certainly true that there are valid, credible insights that can be drawn about the way in which business buyers behave in the aggregate. Suddenly, we are led to believe, the customer journey is all that matters. Well, not so fast. No two customer journeys are the same. 2. Maybe, maybe not.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”. • 51% responded “somewhat effectively”. • 14% responded “very effectively”. That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value. They simply want information of value.
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
5 Sales Tips My Kids Learned from Watching Shark Tank
FEBRUARY 6, 2015
And most entrepreneurs grossly inflate the value of their business because they know they’re going to be low-balled. Maybe in your business, any sale is better than no sale. Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. Know your facts. One is sales (revenue).
5 Key Tips for Driving Attendance at Field Events
AUGUST 23, 2016
Any event – online or offline – needs to have relevance to your target audience, their concerns, goals, and business pains. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. No-one cares.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Which social media platform makes most sense for your business? Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. What’s the difference between the various ad formats?
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. It’s important to recognize that content syndication leads are not like most sales leads. references the specific content asset. 2. You can access the document here: [link].
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Let’s face it: most business inboxes get flooded every day with Webinar invitations. Most business professionals live and die by their online calendars. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. Yes, the day of the event.)
How to Measure Email Success in 2015: A Call to ROI
JANUARY 13, 2015
campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. And best of all, the revenue that the campaign delivered to the business. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Opens/Open Rate.
Are Agencies the Future of Marketing Automation?
MARCH 3, 2015
Even though marketing automation is indeed a primary business driver for Spear, I’m not convinced that the particular scenario that Mr. Raab predicts is in our future. Most won’t, I suspect, because it takes them too far outside their core business focus. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. But, actually: no.
Email Critique: When a Good Offer Just Isn’t Enough
JULY 16, 2015
Another cardinal rule: business email should focus on one offer, and one offer only. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It looks real and tangible and worth downloading.
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
Infographic: Mobile-Friendly vs. Responsive Email Design
APRIL 22, 2014
As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.
Steal This Technique for Your Next Sales Email
JANUARY 9, 2015
Hey Dan, I know you’re busy. One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper”. is infinitely preferable to: “Click to learn more”. Thanks! That’s it.
Is Technology Making Marketing Agencies Obsolete?
MAY 30, 2014
Like so many other industries, the agency business is changing radically: • the old school commission structure is being replaced by fee-for-service, or even pay-for-performance, leaving agencies to scramble for new, value-added services. Hint: Maybe Not)”. Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The second is about the technology.
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
JANUARY 14, 2014
The visitors were primarily buyers looking for information on business software, so the data has potentially broad application to B2B software and B2B technology vendors as a whole. Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. And that lack of focus can be a big mistake. Probably not.
Case Study: How One Tech Company Used Humor to Launch a New Brand
JULY 8, 2014
Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand. Busy IT executives, who form the majority of the Sungard AS prospect base, receive hundreds of emails every day, many of them from vendors like Sungard AS. This presented a challenge. The results were startling.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4. Wait 8 weeks. 7.
If You Write B2B Copy, You Need This Blog Post
MAY 27, 2014
For example (putting aside, for the moment, whether the benefit outlined below is particularly compelling): “To learn how to get a complete picture of your company, download a free copy of our white paper on integrated business applications …”. Download a free copy of our white paper on integrated business applications and learn how to …”. AcmePro 1.0 is the one.
B2B Marketing Trends for 2016
better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.
Content Selling: How Sales Can Better Leverage Marketing Content
JUNE 18, 2013
We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. (HS) What problem does KnowledgeTree solve? (DC) Today’s buyers are more educated on markets, products, and competitors than ever.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
tactic like PPC, however, may generate fewer leads overall, and possibly even a lower proportion of “quality” leads, but may ultimately deliver more pipeline or closed business as measured by ROI. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Far from it.
5 Common Content Syndication Mistakes
JUNE 13, 2014
Understand this about publishers and others in the content syndication business. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Too Little Content.
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Or is it simply because many companies feel they “should” be doing paid search when maybe it’s just not a fit for their business or sales model?
Content Marketing Playbook: Strategy and Roadmap
to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.
Survey: Marketing Automation Users Score a “C” in Maturity
APRIL 8, 2015
In some notable areas, the average marketing automation user appears to be achieving real business value. In other categories, adherence to even fundamental best practices is relatively uncommon, even in areas that you’d otherwise assume to be a primary business case for marketing automation. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.