The Forward Observer

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. The Sale Is in the Tale reveals approaches that reach beyond business.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. Allen Weiss and Debbie J. Whan Park, Deborah J. MacInnis, and Andreas B.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

She guest lectures at universities including the London School of Business, Stanford, and MIT, and is a frequent contributor to publications like Fast Company, Business Insider, TED, Forbes, Inc , and Entrepreneur. And, interesting fact – she has one brown eye and one green eye!

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

It is a must-read if you are in business, sales, or advertising. Good business – See how good business impacts consumer behavior. Los Angeles, California) , Jay has spent his entire career solving complex problems and fixing underperforming businesses. Hopkins shows what makes us buy and how you can make it happen.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

Transform Your Business. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

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