| | | The CRAP Report | |  Business | 11 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT MARCH 26, 2010  Interview with David Meerman Scott One philosophy is that you want to try to generate leads, sales leads, and I think that’s a fine way to do business, particularly if you have a sales force. I think it’s partly the business model of the company. It’s a great place to have business meetings – there’s another buyer persona. It’s a bit long-ish, but trust me when I tell you, it’s worth the read. . | THE CRAP REPORT NOVEMBER 16, 2010  Teleprospecting Teams – 3 Ways to Get What You Need From Them I mean, they’re the ones who are going to eventually close the business anyways, right? Sales closes the business, but it’s the appointment setting team, the teleprospecting team, the BDR’s who are making the calls to put sales in front of the prospects who are (hopefully) going to buy. One of the cast members that always had me laughing was Mike Meyers. | | | | | |
| THE CRAP REPORT APRIL 9, 2010  Follow Friday Blog Post gerhard20 – Gerhard Gschwandtner shares great info on Sales topics, from his recent posts about using his iPad for business to Sales 2.0 paul_mccord – Paul McCord, Business Development Strategist and all around nice guy. dmscott – C’mon, you knew that David Meerman Scott was going to be on this list, didn’t you? Plus, he’s got GREAT taste in music. . discussions. . Nuff said. . | THE CRAP REPORT APRIL 5, 2010  Know When To Fold ‘Em Well, I’ve got to tell that when you’re dealing with business development reps, sometimes you really do need to know when to fold ‘em. Ah yes – you know where that line comes from, don’t you? While country music is not necessarily my go-to choice of music genres, I really love the song The Gambler by Kenny Rogers. I love it for a couple of reasons, really. We’ve all had them, right? | THE CRAP REPORT DECEMBER 21, 2010  Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined Great teleprospectors determine within themselves that regardless of the list presented them, they’re going to set appointments and pass leads that have actual potential to close business. That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies. They had a lot of different characters to the group: Mikey was the leader. No, absolutely not! The data is old. | THE CRAP REPORT JULY 2, 2010  Follow Friday Blog Post, Take Two justinlevy – Justin Levy is the Director of Business Development, Corporate Strategy, and Client Services at New Marketing Labs. Justin is a prolific tweeter and his tweets are often a mix between the personal and business, but they’re always good. Justin has a blog, Justin Levy , which explores social media and its impact in the business world. Inbound marketing. | | | | | | | |
| -
THE CRAP REPORT | FRIDAY, FEBRUARY 26, 2010  You Can’t Expect to Hear “No”
Tomorrow we can make more calls, talk with more prospects, qualify more of them in OR out of our sales process, and close more business. Did you ever have a Magic 8-Ball ? You remember that, right? You ask it questions, shake it up, and then look at the bottom of the ball to see which side of the twenty-sided die inside floated to the top. There were answers like, “It is certain,” “Ask again later,” and “Very doubtful.” I had one as a kid and always thought they were pretty cool. If only predicting the future was as easy as shaking one of those things. I think so. . MORE >> -
THE CRAP REPORT | TUESDAY, JANUARY 19, 2010 How Do Your Prospects Want to be, well, Prospected?
You’ve probably got a list or a database chock full of folks that you really want to do business with. Sure you want to do business with them because that means money for you and your organization, but I’m sure there are those that you want to do business because of the weight that their name carries in their respective industries. Think about your prospects for a minute. Now take a minute and think about how you reach out to those folks, from a teleprospecting perspective. Maybe you’re not doing that right now but you want to. He’s right. I’m guessing not many. MORE >> -
THE CRAP REPORT | FRIDAY, FEBRUARY 12, 2010  Greasing Marketing and Sales
The article is great, but of particular interest to me was this, when talking about businesses that sell something very expensive and have a small prospecting pool from which to generate leads from: “I always imagine a sales rep in this scenario whose boss comes to him and says ‘how are we getting on penetrating GE’ and the rep who loves inbound marketing too much says ‘we’re waiting for them to hit our website and download a white paper.’&#. HubSpot’s blog featured a guest entry yesterday from Sales 2.0 Sales 2.0 is about sales people using Web 2.0 MORE >> -
THE CRAP REPORT | WEDNESDAY, JANUARY 13, 2010 Before You Build an In-House Teleprospecting Team
John Maxwell calls it the Law of the Lid in his book The 21 Irrefutable Laws of Leadership – “…your organization or business will not rise beyond the level your leadership allows.” If you’ve never worked IN business development from a teleprospecting perspective, then how do you know what metrics are the most important? So you’re thinking about building an in-house teleprospecting team, huh? mean, someone has to follow up on all of those inbound leads you’re getting, right? Maybe you’re hosting webinars and need those attendees followed up on, right? Have you done it before? MORE >> -
THE CRAP REPORT | TUESDAY, JANUARY 26, 2010 No Time Today…
Been real busy today, so unfortunately I have nothing original to share with you. . Hey everybody! Do not fret, though! . Craig Rosenberg, marketing and lead generation expert also known as the Funnelholic, has come to the rescue! Today, Craig posted a great blog article over at his site, where he is creating The Marketing Hipster Dictionary. What a great idea! Basically, what he’s doing over the course of a couple of different entries (today and next Thursday), is compiling a list of terms that are used not only on his site, but throughout the sales and marketing space. MORE >>
| |
