Social Marketing Forum

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This is Your Real Social Business Strategy Challenge

Social Marketing Forum

A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. Social Business Altimeter Group content marketing Deloitte University Press MIT Sloan Management Review social business strategy social collaboration the state of social business

What Business Goals Can Social Media Serve?

Social Marketing Forum

The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. Let’s take a more in-depth look. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing

Optimizing the Digital and Social Customer Experience

Social Marketing Forum

Customer service Relationship marketing Social business Social CRM Social media marketing Touchpoint marketing Bryan Eisenberg customer journey Dion Hinchcliffe McKinsey touchpoints W.H. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. Hank) Brigman

Social Business and Big Data: the Business Intelligence Goldmine

Social Marketing Forum

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.].

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Social Business: an Exploration and Definition

Social Marketing Forum

Social business is defined in several ways as it touches many dimensions in a connected and social reality. Needless to say technological innovations have always profoundly impacted society and business. An exploration and definition. In the post-industrial era, the most impactful of all is undoubtedly digital technology as we know it since the invention of

Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company.

10 Blogging, Content and Social Media Metrics and How to Improve Them

Social Marketing Forum

Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators) that are relevant to gauge your success [.]. A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them.

The Connected Consumer and Social Business: Looking Back and Forward

Social Marketing Forum

How new is social business really? Social business Esther Dyson Kevin Kelly Ram Charan When social media marketing started booming a few years back, I was surprised to see how new it all seemed to so many. Some people who quickly profiled themselves as experts in the social media craze, quickly started shouting things such as ‘email marketing is dead’. It led me [.].

The Need for Personality in Customer-Centric Social Media Marketing

Social Marketing Forum

However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Customer-centric social media requires a personal approach. It’s about people connecting with people. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.].

Stop and Rework your Digital Marketing Budget Right Now

Social Marketing Forum

While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. Soon all business will have a [.]. The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement.

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Beyond the Faceless Business: Getting Your LinkedIn Profile Right

Social Marketing Forum

We check out the profiles of businesses we consider working with all the time, regardless of the platform or source. More importantly, we look at the profiles of the people that provide a human face to the business.The people that ARE the business, together with the human ecosystem in which the organization operates. On LinkedIn, [.].

20+ Staggering Stats Proving Why the Time to Use Social Media is Now

Social Marketing Forum

Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.]. Research Social media marketing Forrester Internet population reputation social media statistics social media usage

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From Social Media to Social Business: Moving Beyond Social Contacts

Social Marketing Forum

Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business. Social business Social media marketing

Social Media Marketing: the What and Why in 10 Major Evolutions

Social Marketing Forum

Social media marketing is an umbrella term, just like social business, of which it is a – be it popular – part. It covers many potential marketing goals and tactics social media can be used for. An overview. Just like social media marketing, social media – believe it or not- is an umbrella term as

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Social Business and Social Media Marketing for Managers

Social Marketing Forum

Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. Managers need to start understanding social business However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation.

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Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. The network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. Create awareness and improve reputation. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedIn

6 Core Principles to Tap the Power of Social Community Participation

Social Marketing Forum

Gartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. Many businesses use a “provide and pray” approach, expecting community participation to just happen. It’s just one of the reasons why communities fail. What happens instead is that users have an initial interest and [.]. Research Social media marketing community participation Gartner mass collaboration social media

Major Fail: Businesses Remain Unprepared for Social Media Criticism

Social Marketing Forum

Most companies are aware of the importance of having a social media presence. recent study, however, has proven once again that a willingness to jump into social networking does not necessarily mean that a company is prepared to handle any potential social media criticism. The Ethical Corporation and Useful Social Media report (PDF), released [.]. Research Social media marketing Social media monitoring social media criticism The Ethical Corporation and Useful Social Media report

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.

Social Media ROI and Measurement: Questions You Should Ask

Social Marketing Forum

Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that.

How Organizations Structure Social Media Teams and How to do Better

Social Marketing Forum

Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last [.].

Should businesses ignore Facebook for B2B marketing?

Social Marketing Forum

Is it suitable for business-to-business? Business buyers are people and they also use Facebook. The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. However, what about Facebook? Of course it all depends on your market, goals and target groups. An overview and an infographic. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedIn

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

These changes affected the ways businesses can leverage the power of word-of-mouth for marketing purposes and, vice versa, the impact of word-of-mouth on businesses. Warning: while you are reading this someone is talking about your business. The fact that word-of-mouth is so important online is one of the reasons why businesses must be active in social media marketing.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

And of course it also means value for your business: the bottom-line. In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

Why Online Communities are Undervalued – and often Fail

Social Marketing Forum

Strangely enough, communities are not given the attention they deserve by businesses. Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded. Most of the time, you will find community engagement and management ideas when looking [.]. Community marketing Relationship marketing Alan Moore community management online communities Tomi Ahonen

Content Sharing: the What and Why

Social Marketing Forum

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not. From the business perspective, promotions and information score well. But what about all other forms of content that fit more in the interactions between business and businesses or businesses and “consumers”? Why do people share content? We seldom talk about what it is. Thus context.

Integrated Marketing: Why a Broader Customer View Matters

Social Marketing Forum

Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate, for instance) and the optimization of the customer experience as the total sum of touchpoint and brand experiences/perceptions. This goes for all types of [.].

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

The Internet: A Decade of Explosive Growth and Changes

Social Marketing Forum

Can you still imagine a world or business without Internet? Almost impossible, isn’t it? Especially young people often wondered how their parents managed things without Internet over a decade ago. Shopping, research, communication, these days it all happens online. created an infographic, ‘The Internet, A Decade Later’, showing the change of the internet the past [.]. Infographics history infographic Internet a decade later Microsoft

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Why do you think that so many businesses are fearful or are struggling to come to terms with the social media world? Many businesses fear social media simply because they can’t control it and the fear of the unknown is overwhelming. Businesses can’t just sign up for a Facebook or Twitter account, post items/status updates and talk “at” their audiences. An interview. 1.

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Social Media Manners Matter

Social Marketing Forum

Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media

Five Key Soft Benefits of Social Media for Small Business

Social Marketing Forum

Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense. Brand marketing Relationship marketing Social media marketing brand marketing relationship marketing small business social media marketing

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Improving Customer Retention Using Online Customer Communities

Social Marketing Forum

Customer retention is one of those business issues that generally don’t get attention until a crisis occurs. Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. That is, the customers actually begin to leave. At this point, executive focus turns almost exclusively to the [.]. Community marketing Customer relationships Customer service Social media marketing advocacy customer loyalty customer retention Dachis Group Dion Hinchcliffe online customer communities Socious

Social Media Risk Management: Taking Measures

Social Marketing Forum

Fear of reputation disasters and even of simple comments still withholds many businesses to use social media. One of the most debated topics regarding social media is risk. While Gartner estimates not responding via social channels can lead up to a 15% increase in churn rate for existing customers and ignoring social media is not [.]. Research Social media marketing Altimeter Group social media risk management

The Principles of The Social Organization

Social Marketing Forum

A people-centric approach in marketing and business is nothing less than a must. Do you have it in you to “be” a social business? Social Business Humanize Jamie Notter Maddie Grant Then you might want to take a look at the pillars on which the social organization should be built. In their book “Humanize”, authors Maddie Grant and Jamie Notter state that [.].

Guidelines For Managers Of Twitter Group Accounts

Social Marketing Forum

Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific  department, country, blog or any other group of people within the organization that need such an account. You might also want to read [.]. Social media marketing Twitter

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Content Marketing: Content and Blog Frequency

Social Marketing Forum

So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. Content marketing is marketing. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [.]. Blogging Content marketing blog blog frequency blogging content marketing Joe Pulizzi

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