Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.]. Research Social media marketing Forrester Internet population reputation social media statistics social media usage MORE >>

which aims to “help businesses build, cultivate and measure success in the new Web&#. never understood the one-way communication mentality in businesses. Why do you think it has taken businesses so long to understand that it’s about relationships, according to you? However”, he continued, “some businesses believe that when they speak at audiences and markets that they are communicating. Brian: “content speaks to the mission and purpose of a business optimized for the framework of the medium and always with the unique and varying audiences in mind. MORE >>

Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. participated that year in the writing of a book on blogging for a local client and started a “blogging for business” service. Several studies this year have shown that blogging is used less in the business world than we think. The same goes for content, interaction and relevance, which, in the end, is what blogging for business is all about. Fast-forward to 2010. MORE >>

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. And [.]. MORE >>

Strangely enough, communities are not given the attention they deserve by businesses. Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded. Most of the time, you will find community engagement and management ideas when looking [.]. Community marketing Relationship marketing Alan Moore community management online communities Tomi Ahonen MORE >>