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| Page 1 of 5 | Previous | Next | SAVVY B2B MARKETING SEPTEMBER 2, 2010  B2B Search and Content Marketing: Getting Found by Prospects Approximately 62% of business buyers now spend more time researching product and services online than they did prior to the recession. About 99% of small-business owners use the Internet for research and cite it as the most effective tool to find suppliers. ") A critical component of that strategy is making sure your content is found in the search engines. | | | | | | |
| SAVVY B2B MARKETING FEBRUARY 23, 2012  Beyond Buyer Personas: Connecting with Today's B2B Buyers The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. | SAVVY B2B MARKETING JANUARY 21, 2010  78 Questions to Ask Before Launching a Blog So, you've decided to launch a blog for your business. Will your blog be overtly branded with your business logo, or have its own unique brand, logo, and color palette? What's hot on twitter that's also relevant to your business? There you have it: 78 questions you should ask before you launch your business blog. Congratulations! Grab a cup of coffee and a notepad. | SAVVY B2B MARKETING JULY 9, 2009  Eight Ways to Make Key Points in Your White Paper Stand Out Readers are busy, and they're looking for the takeaway quickly and easily. Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. They are a fabulous way to make key text stand out. | SAVVY B2B MARKETING JANUARY 26, 2010  How to Design a White Paper for Your Time-Challenged Readers As the subtitle of the book states, the book is about "designing information for today's time and attention-challenged business reader." Instead of having esoteric business graphics that readers can't understand without explanatory information, use things like charts, simple workflows and screenshots (Jonathan provides ideas on how to develop and use each of these). | | | | | | | |
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SAVVY B2B MARKETING | THURSDAY, JULY 14, 2011  How to Write Copy that Reads Like a Bestseller
Good business writing does not have to be staid and boring. You may think that this applies more to poetry and novels than your latest white paper, but I would argue that strong vocabulary is at least as important in business writing as in fiction writing. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. MORE >> -
SAVVY B2B MARKETING | THURSDAY, OCTOBER 20, 2011  A Brave New World in Book Marketing
“ Uncertainty: Turning Fear and Doubt into Fuel for Brillance ” (currently #10 in motivational books, #17 in Business Life, and #17 in Entrepeneurship) Jonathan is brilliant, everyone loves him, but even he needs to get the word out in order for people to buy his product. Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone. You’ll need to have a solid platform. She was interested. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JUNE 18, 2009  Does Your B2B Website Content Create Competitive Advantage?
Our business first, technology second methodology is a unique approach that helps our customers drive sales, propel business performance, and improve operational efficiency. Buyer Persona Statement: Our customers are _ who are challenged to but must overcome/validate _, , __ to build a business case for taking action. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Are you impressed? Are you confused? MORE >> -
SAVVY B2B MARKETING | TUESDAY, OCTOBER 6, 2009  How to Get Your White Papers Read by Thousands
Why Syndication Makes Sense A Business Content Study conducted by MarketingSherpa and TechWeb in 2008 found that a white-paper-centric site was one of the top five sources for white paper downloads by technology buyers. Other companies – such as IT Business Edge, Toolbox.com, and Web Buyer's Guide (part of Ziff Davis Enterprise) – promote your paper on their single site. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post. Not familiar with white paper syndication? MORE >> -
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010  Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
We began to examine various touch points, and we developed business – or organizational – personas. The end goal is that these elements should combine to help inform an organization's future strategy for business, sales, and marketing. Also, much has been written over the past 2-3 years about the importance of buyer personas, but these articles, books, and blog posts have stressed them as profiles or lead-generation tools as opposed to a best practice that informs on business, sales, and marketing strategies that help best identify and reach buyers. to 2.0. MORE >>
- Who the Heck Do You Think You ARE? SAVVY B2B MARKETING | THURSDAY, JUNE 30, 2011
- 25 Ways To Promote Brand Awareness For Your Small Business SAVVY B2B MARKETING | MONDAY, JUNE 4, 2012
- Case Studies - Answers to the Questions B2B Marketing Managers Ask Most SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
- Social Marketing FAIL - How not to use Twitter SAVVY B2B MARKETING | TUESDAY, JULY 7, 2009
- Why Design Matters in Content Marketing SAVVY B2B MARKETING | THURSDAY, FEBRUARY 24, 2011
- 6 Ways To Win As A B2B Social Media Turtle SAVVY B2B MARKETING | MONDAY, MARCH 28, 2011
- A 7-Step Plan for Getting Started with Content Marketing SAVVY B2B MARKETING | WEDNESDAY, MARCH 10, 2010
- New Study Reveals 3 Things You Can Learn from Effective Content Marketers SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 15, 2010
- How Do You Make Time For All This Content? SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 1, 2010
- How to Overcome the Four Main Challenges in B2B Content Marketing SAVVY B2B MARKETING | MONDAY, FEBRUARY 21, 2011
- B2B Technology Buyers Share Their Content Preferences SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
- How to Create Remarkable B2B Content SAVVY B2B MARKETING | WEDNESDAY, APRIL 21, 2010
- 3 Fantastic B2B Marketing Videos and Why They’re Successful SAVVY B2B MARKETING | MONDAY, JANUARY 25, 2010
- I Thought I Knew More Than You about B2B Marketing, But I Forgot SAVVY B2B MARKETING | SUNDAY, JANUARY 10, 2010
- Balancing Social Media Effort vs Value for Small B2B Business Owners SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 28, 2010
- Do You Have Any Idea Who You're Talking To? SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
- Personality: The Missing Ingredient in B2B Marketing Today SAVVY B2B MARKETING | MONDAY, JANUARY 17, 2011
- Five Key Questions Your B2B Competitive Analysis Should Answer SAVVY B2B MARKETING | MONDAY, FEBRUARY 1, 2010
- Save Time & Stress – Blog Editorial Calendar Template SAVVY B2B MARKETING | THURSDAY, MARCH 18, 2010
- How Buyer Personas Shape White Papers SAVVY B2B MARKETING | TUESDAY, MARCH 2, 2010
- IT Pros Don't Want to Register for Your White Paper SAVVY B2B MARKETING | MONDAY, NOVEMBER 23, 2009
- Lose Control: Three Reasons Not to Require Registration for B2B Content SAVVY B2B MARKETING | WEDNESDAY, JULY 15, 2009
- Lose Control: Three Reasons Not to Require Registration for B2B Content SAVVY B2B MARKETING | WEDNESDAY, JULY 15, 2009
- Pay Peanuts, Get Monkeys SAVVY B2B MARKETING | TUESDAY, MAY 4, 2010
- Be human. Your customers will thank you. SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012
- Steps to Success – Using Laddering in B2B Marketing SAVVY B2B MARKETING | MONDAY, APRIL 19, 2010
- B2B Marketers: Are Your Glasses Half Empty or Half Full? SAVVY B2B MARKETING | MONDAY, DECEMBER 20, 2010
- 5 Reasons to Include FAQs in Your Content Marketing Strategy SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
- Sales & Marketing Alignment: Key to Connecting with Prospects SAVVY B2B MARKETING | TUESDAY, OCTOBER 12, 2010
- Savvy Speaks: The B2B Blog – To B2B or not to B2B? SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
- Analyzing the Competition Where It Counts SAVVY B2B MARKETING | THURSDAY, APRIL 7, 2011
- B2B Content Marketing is More Than Content SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 17, 2010
- Case Studies: What’s In Them for Your Customers? SAVVY B2B MARKETING | MONDAY, APRIL 4, 2011
- New Perspectives into B2B Buyer Behavior SAVVY B2B MARKETING | TUESDAY, APRIL 13, 2010
- Thought leadership – some are more sophisticated than others SAVVY B2B MARKETING | MONDAY, AUGUST 13, 2012
- Storytelling in Marketing SAVVY B2B MARKETING | TUESDAY, FEBRUARY 16, 2010
- 10 Things Fashion Can Teach Us About Marketing SAVVY B2B MARKETING | MONDAY, NOVEMBER 16, 2009
- What to Consider Before Your Web Site Launch or Redesign SAVVY B2B MARKETING | TUESDAY, DECEMBER 15, 2009
- How to Engage Hyperactive Tech Buyers: Insights from TechTarget SAVVY B2B MARKETING | THURSDAY, NOVEMBER 18, 2010
- 8 Ways to Make Your Content More Like Personal Conversations SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
- Make Decisions Easier for Your Prospects SAVVY B2B MARKETING | MONDAY, AUGUST 16, 2010
- If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? SAVVY B2B MARKETING | MONDAY, APRIL 18, 2011
- 10 Requirements to Deploy Successful Online Content Marketing SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
- 14 Ideas to Be More Productive with Content Marketing SAVVY B2B MARKETING | WEDNESDAY, JULY 18, 2012
- 4 Reasons to Use More Numbers in Your Writing SAVVY B2B MARKETING | MONDAY, MARCH 21, 2011
- Are B2B’s Social Media Fears an Opportunity for Smart Marketers? SAVVY B2B MARKETING | WEDNESDAY, MAY 19, 2010
- Getting found on LinkedIn: how keywords can improve your visibility SAVVY B2B MARKETING | MONDAY, DECEMBER 12, 2011
- Web Copywriting 101 – Begin with the End in Mind SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 7, 2010
- Would I want to have a beer with your brand? SAVVY B2B MARKETING | WEDNESDAY, JULY 25, 2012
- Savvy Speaks: What Makes a GREAT Case Study? SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
- Five Common Questions Answered About B2B Blogging SAVVY B2B MARKETING | THURSDAY, MAY 6, 2010
- How to Fit Social Media into Your Marketing Strategy SAVVY B2B MARKETING | THURSDAY, JULY 7, 2011
- Four Things That Cause Marketing & Sales Misalignment and How to Fix Them SAVVY B2B MARKETING | MONDAY, FEBRUARY 7, 2011
- Never Mind the Competition: Worry About Your Prospect’s Other Options SAVVY B2B MARKETING | MONDAY, JANUARY 31, 2011
- 7 Ideas to Help You Differentiate Yourself on Your B2B Website SAVVY B2B MARKETING | WEDNESDAY, MARCH 17, 2010
- 4 Secrets of Socially Shareable Content SAVVY B2B MARKETING | THURSDAY, DECEMBER 16, 2010
- Autoresponders – What Are They and Why Don’t You Have One Yet? SAVVY B2B MARKETING | MONDAY, AUGUST 9, 2010
- 5 Ways to Get More from Your Content Marketing Plan SAVVY B2B MARKETING | THURSDAY, FEBRUARY 3, 2011
- Every B2B Company Can't Be a Thought Leader -- But That's Okay SAVVY B2B MARKETING | TUESDAY, JANUARY 12, 2010
- Social Media Strategy for B2B Marketers: Content + Search + Social = Impact SAVVY B2B MARKETING | MONDAY, MARCH 25, 2013
- Be the same as everyone else but different SAVVY B2B MARKETING | WEDNESDAY, JULY 28, 2010
- Are You Backing Up Your Social Data? SAVVY B2B MARKETING | THURSDAY, FEBRUARY 25, 2010
- Week in Review - Feb 15th SAVVY B2B MARKETING | FRIDAY, FEBRUARY 15, 2013
- Is Your Business the Marrying Kind or a One-night Stand? SAVVY B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
- 4 Can't Miss Social Media Tips for Small Businesses SAVVY B2B MARKETING | SUNDAY, AUGUST 26, 2012
- 9 Reasons Why White Papers Still Matter SAVVY B2B MARKETING | WEDNESDAY, JUNE 23, 2010
- The Top 5 Reasons Your Great Content Fails SAVVY B2B MARKETING | MONDAY, FEBRUARY 20, 2012
- 12 Ideas for Quick Blog Posts SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 23, 2010
- Three Tips to Get Manufacturers Started with Social Media SAVVY B2B MARKETING | MONDAY, FEBRUARY 13, 2012
- Savvy Week in Review: March 30 SAVVY B2B MARKETING | FRIDAY, MARCH 30, 2012
- Savvy Week in Review - August 6 SAVVY B2B MARKETING | FRIDAY, AUGUST 6, 2010
- I Know You Hear Me but are You HEARING ME? – 3 Steps to Fixing Your Tone SAVVY B2B MARKETING | MONDAY, JUNE 14, 2010
- Savvy Week in Review: July 13 SAVVY B2B MARKETING | FRIDAY, JULY 13, 2012
- Savvy Toolkit: How to Grow Your Business with Content Marketing SAVVY B2B MARKETING | MONDAY, APRIL 9, 2012
- Is Your B2B Website Inspiring Trust? SAVVY B2B MARKETING | THURSDAY, OCTOBER 15, 2009
- Eight Ways to Make Key Points in Your White Paper Stand Out SAVVY B2B MARKETING | THURSDAY, JULY 9, 2009
- Three Tips to Engage the 'Short Attention' White Paper Reader SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- Three Tips to Engage the 'Short Attention' White Paper Reader SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
- Let’s Forget About Marketing for a Minute SAVVY B2B MARKETING | MONDAY, NOVEMBER 15, 2010
- Using LinkedIn to Gather Industry Intelligence SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
- Using LinkedIn to Gather Industry Intelligence SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
- My New Content Marketing Project and 2 Lessons Learned SAVVY B2B MARKETING | THURSDAY, MAY 27, 2010
- Mama Nature’s Marketing Tips: Content Marketing to Busy Bees SAVVY B2B MARKETING | WEDNESDAY, JUNE 16, 2010
- Savvy Speaks: Best B2B Twitter Tips SAVVY B2B MARKETING | WEDNESDAY, JANUARY 19, 2011
- Social Media Reality Check: You Need to Understand This - WOM Matters SAVVY B2B MARKETING | THURSDAY, AUGUST 13, 2009
- Social Media Reality Check: You Need to Understand This - WOM Matters SAVVY B2B MARKETING | THURSDAY, AUGUST 13, 2009
- 7 Steps to a Successful B2B Blog SAVVY B2B MARKETING | MONDAY, AUGUST 30, 2010
- 14 Marketing Life Lines in Case of Social Armageddon SAVVY B2B MARKETING | MONDAY, MAY 24, 2010
- Three Ways Personas Improved My Marketing SAVVY B2B MARKETING | MONDAY, JANUARY 30, 2012
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