Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. Practicing the Golden Rule is more than a way to make business connections; it also establishes your brand as one that’s generous and helpful. Be Authentic. Be Unique. Be Consistent.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. In this post, we’re going to cover ten important questions you need to ask before you embark on any lead generation campaign, to ensure you get the results your business deserves. 1. Read on for ways you can set yourself up for lead-gen success. Is the campaign tried and tested?

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. If your content does a good job of this overtime the writers may become thought leaders in your industry, thus elevating the business brand to more trusted heights. Content marketing isn’t easy.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Your content has been written by a thought leader in your business, the smartest guy you employ from the research lab. Develop a company position on the topic and ask your business development managers to start a discussion on their favourite LinkedIn group. g2m's clients are often small and medium businesses spread across Australia and Asia Pacific as well. • Pull.

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Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

It all began when a LinkedIn colleague (acquaintance, really) sent me an invite to a site called Referral Key which has been touted by respectable publications like The Boston Business Journal as a “new, fast growing networking website” that helps “small businesses build powerful referral networks online.” Confession. unwittingly became a spammer. ” Ewww.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

The “So What” Benchmarking is all about the “so what” So what if your brand has 2,000 Facebook fans if you can’t attribute social activity to increases in business inquiries or customer retention. So what matters to you and your business? Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Hint: probably not).

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Take the business software industry for example. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” ” It’s a question our agency has been asked countless times, but not many companies know it’s the wrong question to be asking. Respondents also indicated that they avoid direct contact with vendors over social media.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. First of all, a stack of business cards is a good start, but it lacks essential information; such as the following: Problems and solutions.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Irrelevant?

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

It is customary in a case study to ask the client to describe their previous state so the reader can get some feel for what their business drivers were for installing your system, implementing you product, hiring your consulting firm. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Make sure you aren’t one of them! The Fix. The Fix.

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

Then last week the subject of Pinterest came up in a business meeting. needed it figure out how Pinterest could be used for business and I needed to find out fast! They clearly saw this meteoric rise in traffic as something that could be leveraged for business. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Be human. Your customers will thank you.

Savvy B2B Marketing

Share other people’s content, share non-business content, don’t be afraid to show your personal side. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. Your brand needs to be human, too. ” of a brand. Respond promptly.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Can a marketer who lacks confidence weave the proper business case, defending content-marketing budget plans and future growth to frugal executives? The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands? Aligning those schedules will help get everyone on the same page.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

The assumption is that you’re covering business issues or opportunities, the pitfalls of not overcoming or pursuing these, options for doing so (i.e., I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. Request to connect on LinkedIn with at least five professionals in your business each week. 4. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. It’s time to come out of you shell.

Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets

Savvy B2B Marketing

Most business bloggers would simply like more of them, but be careful what you wish for. While she thought she was training me for society but it sure has come in handy in business also! Blog comments. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. Heather. Model the behavior you want to see! Wendy. Jamie.

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Does your brand stand up?

Savvy B2B Marketing

Though some folks were initially surprised that their brand was not contained within their logo design and elevator pitch, everyone immediately aligned with the idea that your brand is a “living” part of your business. Creating your brand is an important part of building your business. You are not in control of your brand. You never were and you never will be.

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Analyzing the Competition Where It Counts

Savvy B2B Marketing

Educating their prospects and customers about business issues and, in the process, demonstrating a depth of understanding about these issues backed by their own research and unique insights. Publishing content under business themes and on a consistent basis. Content marketing. Buying experience. The Shift from Thought Leadership to Idea Marketing. Are Your Competitors Gaining an Edge?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

The Case for Buzzwords

Savvy B2B Marketing

For example, I could say “the main strengths, primary activities or strategic advantages of your business.” ” Which one does a busy CEO want to read? I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep.

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Email by the Numbers

Savvy B2B Marketing

Include an “About Us” paragraph, especially if your business is unknown. 5. Keep it short and follow a basic outline like this one: Identify the business challenge or concern. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. Set the goal. Create an offer.

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Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

The implications are profound for sellers of products and services to other businesses. So how do you create personality in your business? We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” Flesh out ideas.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Which of the following is more likely to win your business? We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. Go ahead.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Five Steps to Get Out of Business Overwhelm – by @LisaAngelettie. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy! Thinking of adding some videos into your content mix?

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was given an unexpected eye opening gift a few months ago. I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled.

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Savvy Week in Review - January 21

Savvy B2B Marketing

How and When to Use Content in the B2B Sales Process via @MarketingSherpa Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips. I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites?

Savvy Week in Review: March 30

Savvy B2B Marketing

Do you know the difference between business strategy and marketing strategy and social stratgey? Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Relax.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot

Savvy B2B Marketing

The thing about LinkedIn is, because it lacks videos of monkey's sneezing and rants about the short short dress your sister-in-law wore to Christmas Eve mass, it gets more credibility than Facebook and Twitter with your boss and other business professionals. The folks at Hubspot have crowd-sourced an eBook on How to Build a Powerful Business Presence on LinkedIn.