Sales Lead Insights

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be. Right.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Michael Brown is our “Business to Business By Phone Expert”. Smart calls begin with a quick visit to the prospect’s website to find out what their business does and how they position themselves. Focused homework beats “tell me a little about your business” every time. Ask before telling and learn before selling. Mac: Michael – tell me what you’ve been up to. Well put.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jim, It seems to me that in today's accountable business world, marketers must track and measure the results of their programs. We’re all hired as professionals to deliver business results. Am I right?

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Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. And it’s also due to the volatile and increasingly complex business environment in which digital media, and especially social networks, have caused a sea change in buying behavior. So how do we get there from here?

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Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Marketing for leads and sales: What’s working for technology companies today

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Get into the appropriate online directories for your business. How far ahead should businesses be planning their marketing? This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. These aren’t new issues.

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Is social media effective for B2B lead generation?

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I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? talks about a recent Forrester Research study that looks at social media’s influence on the business technology buyer. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. about a survey they recently conducted.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

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By attending this Executive Breakfast Briefing you’ll hear about how many of your peers are finding that marketing automation allows them to do more with less when it comes to new business development. January 26, 2010 - Boston/Waltham. 8:00 am to 10:00 am. Westin Waltham Boston. Exit 27A off Interstate 95/Route 128). Learn more or register here. Can’t make it? Fashion 26 Hotel.

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Learn the secrets to generating more B2B leads and sales for less

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This briefing was developed specifically for busy executives like you. You’ll hear how many companies similar to yours are finding that marketing automation allows them to do more with less when it comes to their new business development. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people?

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

B2B Email Marketing: Interview with Stephanie Miller

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This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Gmail and Hotmail, and by small business and corporate system administrators. If you have a large percentage of web-based domains on your file or if you market to small businesses you will see a large number of Yahoo!, Later in the cycle, focus messaging around making a business case for the product purchase, since most B2B expenditures have to be approved by some committee or some executive.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

For example, many business executives I speak with are interested in social media as a market research tool. Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it. Buyers have changed the way they buy. It's time to change the way you're selling. The good news?

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B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Dianna helps businesses with their B2B marketing communications content strategy and implementation. For example, someone from a small company will call to say, “We want to send out an e-newsletter,&# but the marketer or business owner hasn’t thought through the purpose of the newsletter (except for the generic “We want to send people to our website&# ).

Top 10 trends in B2B lead generation and how to take full advantage of them

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Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. B2B Marketing University , a complimentary half-day educational event for business-to-business marketers you should consider attending. I'm honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. Date: Wednesday, November 3, 2020. Time: 8:30 to 10:30 am. Location: Scott's Seafood of Palo Alto. P.P.S.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

B2B Lead Generation Checklist: 22 Success Tips

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The fun part is I get to work with some of the best people at the best companies in the business. What do I like best about being a B2B lead generation consultant? The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ? Focus on generating response. ?

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.).

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

It provides metrics and best practices for business-to-business lead generation. Please ask yourself these questions: Would it be useful to show senior management the big impact that lead generation has on the sales pipelines of other companies that sell their products and services to businesses, institutions or the government? Are you interested in knowing how your lead generation budget, tactics and results compare to those of other companies that sell products and services to businesses, institutions or the government? Yes, I’m one of them!).

Industrial Marketers: Is this News Good or Bad?

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And maybe that expected increase in buying is also a sign that business in the industrial sector is finally starting to improve. According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news?

Definitive Guide to Planning a New Content Initiative

Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.

Get up to speed on B2B marketing automation in an hour for free

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By attending this one-hour Executive Briefing Webinar you’ll hear about how many of your peers are finding that marketing automation allows them to do more with less when it comes to new business development. As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you!

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. That sounds obvious but often the new business and base customer growth goals assigned to sales don't translate easily into the lead generation and customer retention and satisfaction goals given to marketing.

Business Marketing Association Renames its Marketing Awards Competition the B2s

Sales Lead Insights

Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization. And that isn’t the best analogy for an awards show, is it?) I certainly don’t think of the B2s as an awards program for business communications. That’s more detail than you needed! All this means I just might be qualified to offer an opinion about the BMA renaming its Pro-Comm Awards the B2s.

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008.

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

Sales Lead Insights

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship. Profitability.

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship. Profitability.

Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

This may include national business or industry magazines as well as regional and local trade journals. Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. For example, which magazines do they read?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?

Sales Lead Insights

This may include national business or industry magazines as well as regional and local trade journals. Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. For example, which magazines do they read?

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. Selling to the Government is Mark's third book and it's chock-full of strategies, tactics, tips and examples of how to generate more business from the US federal, state and local government which collectively is the largest buyer of products and services in the world.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

Specific topics to be addressed include: How to save time and money while prospecting for new business, and virtually eliminate the need for making cold-calls. By attending, you will: Learn proven business development strategies, marketing tactics, tips and resources that you can put to work immediately. Fill your sales pipeline with sales-ready opportunities that you can turn into new business sales and revenue. February 22 - Kelowna, BC. February 23 - Victoria, BC. February 24 - Vancouver, BC. Receive a comprehensive book of reference materials and templates.

Business Software Marketers: Finally a Conference Designed Just For You!

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Join me and your business software marketing peers at this conference just for software marketing leaders. That’s the goal of this first-ever business software marketing conference. Each presentation will be tailored specifically for the business software industry , and will deliver highly practical ideas designed for immediate results. The agenda shows my session, A Lead-Driven Approach to Increasing Business Software Sales, is scheduled for Monday, September 14th at 10:00 am. Capterra: The Conference. Empowering Software Marketing Leaders.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

We’re planning to give lots of how-to information and share some key lessons learned that you can use to cost-effectively improve your company’s lead generation, despite today’s tough business environment. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. Managing multi-channel campaigns.