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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. In short, yes. Social media marketing is only as good as the content behind it.

Content Calendar for Content Marketing

PWB Marketing Blog

They really appreciate at a glance, seeing what is happening for their business. I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. If you’re using Twitter to build business relationships, follow these eleven tips. So, a list like “Savvy Business Leaders” is better than a generic “Business Professional”.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

The audience for Showcase Pages are members who want to follow specific aspects of your business on a dedicated page for prominent products and services. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

You’ve checked-in to a business via Foursquare, Facebook, and Google+. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. Bonus points if you’ve written a blog post about Mashable. You have a blog. Bonus points if the blog has “social” in the title.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Companies cannot have business profiles at this time. Google has publicly stated that they will roll out business profiles for companies later this year. Businesses that jumped the gun and created a Google+ profile are getting their profiles deactivated , such as Search Engine Land, Mashable, and Dell. Google+ is outpacing Facebook and Twitter by leaps and bounds.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Whether you’re a social media practitioner or still on the sidelines, your business needs solid strategies to minimize risk, maximize results, and get the most out of social media efforts. You absolutely need a business blog and you should be blogging at least several times a month. Businesses that blog four or more times per week see the biggest increase in traffic and leads.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Using the Wrong Social Networks: The right mix of social platforms is different for every business. Measuring the Wrong Things: We are firm believers that businesses can’t manage what they don’t measure. We ask clients to first examine the business challenges they are facing and then use the right tools (social media or otherwise) to address those specific issues.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Harvard Business Review says 44% of businesses don’t know. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. However, monitoring data is only valuable if it’s being tied to a business objective.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

” Ever want to respond to a post on your business Facebook Wall as "yourself" and not as the business? How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! “Voice.” Easy Peasy.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated. Let us know in the comments below.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Companies like INXPO have platforms to power virtual trade shows for organizations large and small such as Forbes, Hilton, United Business Media, and TechTarget. virtual trade show would be a good application for a global B2B supplier that has a new product and wants to share it with sales, business partners, and distributors at one event. Do not pitch your products.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Triberr has several dozen categories from Business to Entrepreneurship to Web Development. Their community is a Top 100 Business Blog by Technorati. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. Explode Your B2B Blog Traffic.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Make sure to comment on fan posts. Don’t feel overwhelmed! Be human.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

This may sound self-evident, but we see many businesses designed for search engine rankings not humans. Are you providing copy that is suitable for the web and targeted to your business audience? More and more business executives are accessing  web content on smart phones. They can help get actionable insight for you to make informed business decisions.

What Can a Business Review Do For You?

PWB Marketing Blog

Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. The business read my comments, and responded with a hand-written note.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Claim Your Listing on Business Directories – There are a number of free business directories such as Business.com , Manta , and others. Put your business in the right category. Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick!

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

wouldn’t suggest an owner of a tattoo parlor identify themselves as an individual in a business suit, unless it made sense to do so. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

wouldn’t suggest an owner of a tattoo parlor identify themselves as an individual in a business suit, unless it made sense to do so. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. Many years ago I was consulting for a high-end vacation condo rental business. In the end I lost that consulting job, and in fact 4 others at the business also lost their jobs. It may make the difference in your website traffic and ultimately your business. This continued for several months.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

” Ever want to respond to a post on your business Facebook Wall as "yourself" and not as the business? How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! “Voice.” Easy Peasy.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

If your business puts video online, make sure it’s optimized for search engines. Has your business optimized videos for search? Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. What have you done?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

That’s not the case for smaller businesses though. In fact I find that often I will get news from smaller businesses on Twitter or Facebook. It really wasn’t until e-mail was more mainstream in business that regular e-newsletter delivery became possible. The other day I was asked “Is social media the company newsletter?”

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

That’s not the case for smaller businesses though. In fact I find that often I will get news from smaller businesses on Twitter or Facebook. It really wasn’t until e-mail was more mainstream in business that regular e-newsletter delivery became possible. The other day I was asked “Is social media the company newsletter?”

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

Offer something of value to reward people for taking time out of their busy day to scan your code. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Test Your QR Code.

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Keep Your Eye on the Ball

PWB Marketing Blog

Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark? Do I rename at the same time? With consolidation, a fair number of the major brands in fly fishing are being rolled up into families. What do you think?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Scribd is arguably the most popular document sharing site on the web with tens of millions of people and businesses publishing their documents and writings. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Even the free business listings – like businesfinder.mlive.com – is a profile we claimed. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? If not, you have a SEO problem.

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25 Catchy Blog Headlines That Almost Any Business Blogger Can Use.

PWB Marketing Blog

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

know many folks that have separate accounts and do that well too – a couple actors, a  news correspondent, reporters, business owners, and several authors. They Typically their personal accounts include close friends and family, while their professional identities include clients and business acquaintances. After all, what you say and do online, might affect your business.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Blogging for business ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community. This is no easy feat. Content is categorized by topics.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. SEO can hurt your business if you have a poor website. Remember, don’t start SEO until your website is current, user-friendly, and in line with your business goals. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The key takeaways from the study: Businesses that blogged four or more times per week saw the biggest increase in traffic and leads. Businesses with over 400 indexed pages generated the most traffic and leads.

Use the Power of Internet Marketing to Grow Your Business

PWB Marketing Blog

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog