PWB Marketing Blog

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Content Calendar for Content Marketing

PWB Marketing Blog

They really appreciate at a glance, seeing what is happening for their business. I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard.

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Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. As a Google+ “lite” user (that would be the occasional user) I have access to the pages, and have visited quite a few newly launched Google+ business  pages. would guess many businesses are thinking some of the same things. They look really great.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

The audience for Showcase Pages are members who want to follow specific aspects of your business on a dedicated page for prominent products and services. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Running out of time to post updates?

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Facebook might not be right for your business, though it is for Steel Master Buildings, a manufacturer of prefabricated steel buildings for industrial use. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Create a mobile version of your website so business executives on the go can access your site from smartphones. Social media should be integrated into every aspect of your business including customer service, product development, market research, and more. The key is to start with the business goal, not the communications goal. Skin your YouTube page. Tweet with them.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Claim Your Listing on Business Directories – There are a number of free business directories such as Business.com , Manta , and others. Put your business in the right category. Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick!

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Whether you’re a social media practitioner or still on the sidelines, your business needs solid strategies to minimize risk, maximize results, and get the most out of social media efforts. You absolutely need a business blog and you should be blogging at least several times a month. Businesses that blog four or more times per week see the biggest increase in traffic and leads.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

You’ve checked-in to a business via Foursquare, Facebook, and Google+. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. Bonus points if you’ve written a blog post about Mashable. You have a blog. Bonus points if the blog has “social” in the title.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Using the Wrong Social Networks: The right mix of social platforms is different for every business. Measuring the Wrong Things: We are firm believers that businesses can’t manage what they don’t measure. We ask clients to first examine the business challenges they are facing and then use the right tools (social media or otherwise) to address those specific issues.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Companies cannot have business profiles at this time. Google has publicly stated that they will roll out business profiles for companies later this year. Businesses that jumped the gun and created a Google+ profile are getting their profiles deactivated , such as Search Engine Land, Mashable, and Dell. Google+ is outpacing Facebook and Twitter by leaps and bounds.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

That’s not the case for smaller businesses though. In fact I find that often I will get news from smaller businesses on Twitter or Facebook. It really wasn’t until e-mail was more mainstream in business that regular e-newsletter delivery became possible. The other day I was asked “Is social media the company newsletter?”

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

That’s not the case for smaller businesses though. In fact I find that often I will get news from smaller businesses on Twitter or Facebook. It really wasn’t until e-mail was more mainstream in business that regular e-newsletter delivery became possible. The other day I was asked “Is social media the company newsletter?”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

wouldn’t suggest an owner of a tattoo parlor identify themselves as an individual in a business suit, unless it made sense to do so. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

wouldn’t suggest an owner of a tattoo parlor identify themselves as an individual in a business suit, unless it made sense to do so. LinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? However, as in many instances in life, there is a time and place for everything. Which became evidently clear today as I was browsing LinkedIn.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

” Ever want to respond to a post on your business Facebook Wall as "yourself" and not as the business? How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! “Voice.” Easy Peasy.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated. Let us know in the comments below.

5 New B2B Sales and Marketing Strategies

then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?

What Can a Business Review Do For You?

PWB Marketing Blog

Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. There is one caveat though, I want clients to make sure that they get business reviews on the websites their clients are likely to frequent. The business read my comments, and responded with a hand-written note.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Companies like INXPO have platforms to power virtual trade shows for organizations large and small such as Forbes, Hilton, United Business Media, and TechTarget. virtual trade show would be a good application for a global B2B supplier that has a new product and wants to share it with sales, business partners, and distributors at one event. Do not pitch your products.

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Triberr has several dozen categories from Business to Entrepreneurship to Web Development. Their community is a Top 100 Business Blog by Technorati. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. Explode Your B2B Blog Traffic.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Harvard Business Review says 44% of businesses don’t know. Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness (brand mentions), customer service (social sentiment), or something else. However, monitoring data is only valuable if it’s being tied to a business objective.

Definitive Guide to Planning a New Content Initiative

Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. Many years ago I was consulting for a high-end vacation condo rental business. In the end I lost that consulting job, and in fact 4 others at the business also lost their jobs. It may make the difference in your website traffic and ultimately your business. This continued for several months.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

This may sound self-evident, but we see many businesses designed for search engine rankings not humans. Are you providing copy that is suitable for the web and targeted to your business audience? More and more business executives are accessing  web content on smart phones. They can help get actionable insight for you to make informed business decisions.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Make sure to comment on fan posts. Don’t feel overwhelmed! Be human.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

It may not be the end-all, be-all, however using tools is a helpful and effective way to understand your business and to better target it’s message and delivery. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

It may not be the end-all, be-all, however using tools is a helpful and effective way to understand your business and to better target it’s message and delivery. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Scribd is arguably the most popular document sharing site on the web with tens of millions of people and businesses publishing their documents and writings. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is.

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Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

It means that I will be busy for the next little while adding new creative to each client channel PWB manages. A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again. What does this mean to me? One word of caution. Otherwise the image would not load to the site!

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

If your business puts video online, make sure it’s optimized for search engines. Has your business optimized videos for search? Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. What have you done?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.