PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. have been in business-to-business (B2B) marketing for over 20 years. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. Video Transcript. Let’s look at larger picture.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. Public Relations: Previously, PR was seen mainly as a way to increase brand awareness for a company, with minimal connections to how it truly impacted a business. This requires understanding where the conversations are happening.

Business Cards Do Not Equal Permission

PR Meets Marketing

by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they

New Gig and What’s in Store for the Future

PR Meets Marketing

In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Courtesy of Active Network via Flickr.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

Contact the editorial assistant to determine process for contacting reporters and if the story has been assigned. 2) Executive Profiles: Consider pitching profiles of your CEO or founder to local newspapers, business journals or bloggers who focus on entrepreneurship. When you're a start-up, PR can be a difference for the company. One of my favorite sayings lately is "by hook or crook."

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Five Ways to Get Hung Up On

PR Meets Marketing

Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Don’t listen to me : Let’s say I’m busy and ask that you send me something via email. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Cold calling is probably the most difficult part of selling.

Top Three Common Product Demo Mistakes

PR Meets Marketing

Her role tends to be based on business outcomes. Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. One Size Fits All. Complex, Overly Designed Demos. Practice.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan). Connect with Scott on Twitter – @ScottLum.

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Image credit: by Steven Depolo via flickr. Speak to Prospects and Customers.

PRMM Interview – Maria Korolov of Hypergrid Business

PR Meets Marketing

In this week’s interview, I touched base with Maria Korolov of Hypergrid Business, a leading online blog on virtual worlds and environments. In three short years, she’s grown her business

Geolocation Services for B2B

PR Meets Marketing

Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster This app allows you to browse bios, get directions to a local office, get news and even play a game.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Build Your Business with an “Army of Entrepreneurs™”

PR Meets Marketing

I’m a strong believer that a great company is one that empowers its employees. I’m happy to present a byline by Jennifer Prosek , CEO of CJP Communications and the author

PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

 As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

If you are a venture business with a large portfolio, offering structural value is a change that you need to make. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

In addition, we’re now seeing businesses leverage virtual platforms for “corporate university” or e-Learning. It will be exciting to see the new and innovative formats that marketers, publishers, event managers and business owners develop in 2010 and beyond.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly,

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

began networking as an international model and since then have learned that networking is one of the most beneficial tools we have to fueling our success. I may be in the small city of Kenosha, WI in the physical, however the Internet allows me to network with business professionals and entrepreneurs worldwide. asked Mia to share her thoughts and the reaction to her unique approach to date.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

The challenge – making sure the mascot doesn’t overtake the business value of your company. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

While the full potential of Facebook is yet to be tapped by marketers and businesses, here are some key considerations before dropping your email lists into Facebook: Relationships Matter : The intrinsic value of Facebook is that friends are great filters for knowing what I like and don’t like. The law makes no exception for business-to-business email. Conclusions.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

Consequently, social platforms now grant businesses the ability to accomplish this with ease. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. – Ryan Schoenefeld via LinkedIn. Video, blog posts, etc.).

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

While social marketing is being adopted by corporations, the question is whether your executives understand the value of social marketing to the business. Previously, I highlighted how I used social media. One challenge for many marketers isn’t how to get started, rather it’s how to delegate your time to make the most out of your social marketing. What are your objectives? Conclusion.

New Breed of Analysts

PR Meets Marketing

The challenge for folks like you and me is determine which of these new analysts have the insight and business acumen to emerge as industry influencers. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom. Embrace of Social Media.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. By responding or asking questions in a group, you position your company as an industry expert to a targeted audience relevant to your business.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. You’ll see what I mean below.  .

Blocking Your Twitter Followers

PR Meets Marketing

For B2B Businesses I think you have to strike a balance. During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. What is you goal?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Three Tips for Your YouTube Video

PR Meets Marketing

The last part is how to distribute your video. I’ve personally defaulted to YouTube and I believe that YouTube is becoming a place for business videos too. Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. The Quality Vs. Content Dilemma. Conclusions.

What am I doing now and a video thank you

PR Meets Marketing

After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played. InXpo is a virtual events provider (e.g. virtual trade show, virtual corporate events, virtual job fairs and more ).  . Tweet This on Twitter.

Canceling Meetings a PR Ploy?

PR Meets Marketing

Twenty-eight percent say the cancellations are a business decision; 2 percent of respondents say they do not know why the events are being canceled. I just saw this on the Face2Face blog regarding a recent online survey by Special Events. Why doesn’t this surprise me? technorati tags: Event marketing Meetings Conferences PR. del.icio.us tags: Event marketing Meetings Conferences PR.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

technorati tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral. tags: B2B Business-to-business BtoB Bookmarking Digg Delicious Linking Strategy Marketing PR Public Relations SEO Social Media Tag Tom Pick StumbleUpon WebMarketCentral. Linking Strategies.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. This is the second post in a 6 part series on how I use social media for my day-to-day job.  . We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more.

Gift Card Warning Email – Part 2

PR Meets Marketing

The Outlet locations are still in business.  . Last week, my cousin forwarded me an email to warn me about buying gift cards from several retailers this year. Wanting to pass along this friendly consumer warning, I posted the email with my thoughts on my blog.  . Since then, I believe that I was duped into passing around false information. Why was the email successful.  . The Power of Fear.

Upcoming Webinars with #MPI

PR Meets Marketing

I have the pleasure of presenting two webinars for the MPI: Dispelling the Myths about “Going Virtual&#  on November 17 and Making Virtual Profitable: Steal These Business Ideason December 9, 2010. Free to MPI

Change is in the Air

PR Meets Marketing

With the new website, I plan to further explore these topics and understand how each – PR, marketing, social media and virtual events – drives business results that matter. It’s an exciting time. Summer is over and the smell of Fall is in the air. It’s It’s the perfect time to announce some exciting changes. PR Meets Marketing is Moving. For the past 3.5 years, I’ve hosted my website on WordPress.com. After today, all future posts will be on my new website as PR Meets Marketing. Clear Focus. Thanks To All My Readers. Thanks!

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.