PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

Briefly, Tom is an independent digital marketing consultant, focused on helping B2B technology clients improve their online visibility and business results. have been in business-to-business (B2B) marketing for over 20 years. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. Video Transcript. Let’s look at larger picture.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. Public Relations: Previously, PR was seen mainly as a way to increase brand awareness for a company, with minimal connections to how it truly impacted a business. This requires understanding where the conversations are happening.

Business Cards Do Not Equal Permission

PR Meets Marketing

by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they

New Gig and What’s in Store for the Future

PR Meets Marketing

In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Courtesy of Active Network via Flickr.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

A Marketing Professional’s Letter to Telemarketers

PR Meets Marketing

On average 3-5 a week. I’m not sure how I ended up on these lists but I have a sneaky suspicion that those “free”subscriptions to industry publications exact the price of selling my name for marketing purposes. I’m extremely busy and your calls interrupt the flow of my day. via Flickr by Seattle Municipal Archives. You have quotas to make. Practice. Practice. Hello?

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan). Connect with Scott on Twitter – @ScottLum.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

Contact the editorial assistant to determine process for contacting reporters and if the story has been assigned. 2) Executive Profiles: Consider pitching profiles of your CEO or founder to local newspapers, business journals or bloggers who focus on entrepreneurship. When you're a start-up, PR can be a difference for the company. One of my favorite sayings lately is "by hook or crook."

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Five Ways to Get Hung Up On

PR Meets Marketing

Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Don’t listen to me : Let’s say I’m busy and ask that you send me something via email. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Cold calling is probably the most difficult part of selling.

PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

 As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

You can then do the same with your business: positive = gain average deal size, neutral = zero, negative = costs you average deal size.  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? This raises an interesting and very complex question. Measuring Positive and Negative Reactions. The “formulas”. del.icio.us

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

Consequently, social platforms now grant businesses the ability to accomplish this with ease. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. – Ryan Schoenefeld via LinkedIn. Video, blog posts, etc.).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Image credit: by Steven Depolo via flickr. Speak to Prospects and Customers.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl.

Build Your Business with an “Army of Entrepreneurs™”

PR Meets Marketing

I’m a strong believer that a great company is one that empowers its employees. I’m happy to present a byline by Jennifer Prosek , CEO of CJP Communications and the author

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

In addition, we’re now seeing businesses leverage virtual platforms for “corporate university” or e-Learning. It will be exciting to see the new and innovative formats that marketers, publishers, event managers and business owners develop in 2010 and beyond.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly,

Definitive Guide to Planning a New Content Initiative

Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

The challenge – making sure the mascot doesn’t overtake the business value of your company. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

While the full potential of Facebook is yet to be tapped by marketers and businesses, here are some key considerations before dropping your email lists into Facebook: Relationships Matter : The intrinsic value of Facebook is that friends are great filters for knowing what I like and don’t like. The law makes no exception for business-to-business email. Conclusions.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

To summarize, my company seeks to reach business-to-business marketers. By responding or asking questions in a group, you position your company as an industry expert to a targeted audience relevant to your business.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. You’ll see what I mean below.  .

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

With a PR agency, it can be difficult to know who is truly pitching your business to the media – the seasoned account manager or the fresh-on-the-job account coordinator. At some point, so will/may your business. Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. A PR agency with a global network or branches will provide an advantage for expanding your business and messages globally. More Arms and Legs. Transparency.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

FREE Using Social Media eBook

PR Meets Marketing

technorati tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook. icerocket tags: B2B business-to-business btob marketing PR Meets Marketing public relations social media social media ebook.  . After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. Let me know what you think.

PRMM Interview – Maria Korolov of Hypergrid Business

PR Meets Marketing

In this week’s interview, I touched base with Maria Korolov of Hypergrid Business, a leading online blog on virtual worlds and environments. In three short years, she’s grown her business

Geolocation Services for B2B

PR Meets Marketing

Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster This app allows you to browse bios, get directions to a local office, get news and even play a game.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. As long as it’s relevant to your Facebook audience, is easy to use and understand and is relevant to your business, apps can be one way to get your business to your target audience. For LinkedIn, people are leveraging it as a business networking tool. I have only been on a Facebook for a year or so. Groups have membership limits while fans clubs don’t.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

If you are a venture business with a large portfolio, offering structural value is a change that you need to make. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

began networking as an international model and since then have learned that networking is one of the most beneficial tools we have to fueling our success. I may be in the small city of Kenosha, WI in the physical, however the Internet allows me to network with business professionals and entrepreneurs worldwide. asked Mia to share her thoughts and the reaction to her unique approach to date.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

While social marketing is being adopted by corporations, the question is whether your executives understand the value of social marketing to the business. Previously, I highlighted how I used social media. One challenge for many marketers isn’t how to get started, rather it’s how to delegate your time to make the most out of your social marketing. What are your objectives? Conclusion.

New Breed of Analysts

PR Meets Marketing

The challenge for folks like you and me is determine which of these new analysts have the insight and business acumen to emerge as industry influencers. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom. Embrace of Social Media.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Blocking Your Twitter Followers

PR Meets Marketing

For B2B Businesses I think you have to strike a balance. During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. What is you goal?