Marketing Interactions

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Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Edelman/LinkedIn ).

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Current B2B Content Marketing Challenges to Beat

Marketing Interactions

SMEs are busy folks. Everyone is a writer in today’s business world. Remember, they’re busy. What impact do they have on your customer’s business? For example, end users will value different things than business leaders). I understand this one. Many of them aren’t content writers—nor do they want to be.

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

Text messaging in business is often thought of as purely transactional. They tend to be static, which can result in increasing the gap between your business and your customers. Every business has a need for transactional messages. But SMS messaging can have much more impact as a conversation.

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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

Granted, the report is based on responses from only 175 business decision makers. They’re afraid they’ll turn away business if they look limited in scope. The Power of Provocation Report finds that 75% of executives find the feeling of innovating or making progress the biggest motivation when making significant business decisions.

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Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). Salesforce’s State of the Connected Customer report finds 66% of business buyers expect vendors to personalize engagements to their needs.

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Why Marketers Must Have Customer Conversations

Marketing Interactions

One of the key audiences they’d identified was line of business executives. It’s not unreasonable that business leaders might be involved, so I asked them to explain to me what the value is that will hook the business leaders and get them into a conversation about this product. Complete silence. They weren’t sure.

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Selling Your Company on B2B Content Operations

Marketing Interactions

The result is improved customer experiences that provide value to your audiences and align with your company’s business objectives. Building a Business Case for B2B Content Operations. To consistently contribute to business growth, any function within your company must evolve. Budget Deficits.