| | | Marketing Finger | |  Business | 8 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. Questions will include: Q. What are the best ways to identify influencers in your industry? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers The use of social media by B2B companies is validated by business purchasers. 93% of business buyers believe all companies should have a presence in social media. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. | | | | | |
| MARKETING FINGER APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat] What types of content are most effective in reaching a business audience? You’ve heard it many times: Content is King. And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. How do we best create, and leverage content to reach our audiences? Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. Video? Blog posts? Infographics? White papers? What is the typical life span of content? Who should write your content? Product team? Marketing? Outsourced? | MARKETING FINGER OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. There’s a brand new book that’s making waves in the B2B marketing community. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. Join us this Thursday, October 5 at 5:00 p.m.! To learn more, be sure to follow @abneedles and @b2b_chat. | MARKETING FINGER JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways This requires fixed definitions – understood across the marketing and sales organization – based on business rules. I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. What would be the impact on sales closed? | MARKETING FINGER MAY 14, 2011  How to Achieve Enchantment, by Guy Kawasaki [Infographic] In his latest book titled Enchantment , Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success. If you don’t have time to read the book, or are looking for a nice refresher, look no further. Here is a handy overview in the form of an Infographic: How to Achieve Enchantment. | | | | | | | |
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MARKETING FINGER | SUNDAY, APRIL 17, 2011  Review of Seth Godin’s Poke the Box
His vision turned out to be wrong, and it was only after his business partner Howard Schultz visited Italy and developed a passion for espresso, that the company took the direction for which it is known today. I recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. As with other Seth Godin books that I’ve read, the message first strikes you as self evident. Of course this makes sense. Who wouldn’t know that?” Not going all the way, and not starting.”. MORE >> -
MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010  Social Media Statistics for B2B Marketers
The use of social media by B2B companies is validated by business purchasers. 93% of business buyers believe all companies should have a presence in social media. Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. MORE >>
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