Marketing Edge

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Pull From Past To Be Creative Today

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I was trying to figure out a creative way to tell the story of a Read More. Quick and to the point. Home Think About This Video Production creative video video editing

5 Ways to Make QR Codes Work

Marketing Edge

The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging

QR Codes Hype or Worth The Work?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X.

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Quick and to the point. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Quick and to the point. Brogan and I met over $.99 Fast forward several [.]

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper context of this post. Their price is a function [.]

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Quick and to the point. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

2011 The Year of The Groupon

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. advertising marketing retail small business discounting Groupon online couponsTime 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75

Press 36

Sorry Military and Your Families

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Think Multidimensional When Using QR Codes

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of. Quick and to the point. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of the skills necessary to thrive in the social space.

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. We discuss a real. Quick and to the point.

X Reasons To Stop Blogging

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Quick and to the point. Social Media Beyond Social Media Blogger blogging

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Name Your Favorite “New Small” Technology

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers. small business technology cloud computing enabling technology small business technologyTime 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. By mixed I mean other than the geek set. In his [.]

Armstrong This Generation’s Nixon For PR

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Lordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

PR 25

Companies, Take Back Your Name

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Quick and to the point.

PR Problems in Big and Small Packages

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military traveling to and from war zones using Delta Airlines is not a new thing.

PR 30

And the Social Media Marketing Survey Says…

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye. Quick and to the point. marketing social media social marketing social media marketing social media survey 2011

Twitter Search Tips

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Quick and to the point. marketing strategy social media marketing Twitter Twitter marketing twitter search

Marketing Tips for 2014

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Quick and to the point. Content Marketing Social Media 2014 marketing trends marketing social marketing

Disgraceful PR from White House Communications Team

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

I Believe in Social Media Again, Thanks Egypt

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I feared that I was naive. gave up a bit on social media being anything more than a cheap marketing tool. didn’t think this way, years ago I wrote a piece about social media being more a. Quick and to the point. politics social media Egypt Egypt protests middle east protest Syria Tunisia

Something About Driving Video

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Look social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Quick and to the point. Challenge Your Answers Social Media Oprah social mistakes twitter

Stop the “Effortless” Bull About Social Content

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. It’s. Quick and to the point. Content Marketing Social Media

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Ojeda-Zapata, author of the new book iPad Means Business, is a prolific writer who considers Twitter as an oracle of information. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Quick and to the point. Time 24:50 St. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

Press 22

What Will Change Social Media in 2012

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsTime 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content.

Buzz 16

What Did You Do When Twitter Was Down?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss. The classic case of you don’t know love [.]

1 Way to Avoid Going Over The Creative Line

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Think who will it hurt. Is the topic something that people laugh at outside of your twist on it.    I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t. Quick and to the point. Public Relations Uncategorized creativity gregory brothers humor news songify

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

Insta Image For Connecting Business and Consumers

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. It's a characteristic that businesses are tapping into across the social space. Best ways to use images in a business and gain social status New products and gadgets Live events. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Quick and to the point. Images and our attraction to them are not unique to the mobile or social generation.

Marketing Edge

Marketing Edge

Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. For more information or to discuss your business challenges and goals, e-mail him. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. You bet.

Best Ways To Find Social ROI

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Blog Post business podcast social media strategy Uncategorized social business social media ROI social ROITime 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Quick and to the point. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of.

Video Tips For Trade Shows and Conferences

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. You make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Quick and to the point. Challenge Your Answers Content Marketing Uncategorized lead follow-up lead generation trade show marketing trade shows video video marketing

Social Media Week Highlights

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Blog Post marketing social media #SMW @SMW12 social business social media weekTime 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Quick and to the point. During the week of February 13, gatherings in 13 cities around the world focused on social media topics, including analytics, usage of video, [.]

How Content Marketing Allows Big Finance to Look Social

Marketing Edge

The medium that pushes companies to be human in the harsh environment of credit scores, Hitting on a single topic in marketing, social media and business communications. I can appreciate how difficult it must be for companies in the financial industry to incorporate social media. Quick and to the point. Content Marketing Financial