Enterprise customers will have a different conversation than small business. This is guest post by Don Dalrymple , President, AscendWorks. If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records. Part of the challenge is to ensure that the flow of your Leads drives responsiveness from your sales team. Within Loopfuse, your data  is synced and exported on a schedule. MORE >>

At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Can people reach it? Do you have capacity? Are you easy to find? How do you get people through the front door? Want to launch a marketing campaign? MORE >>

We previously covered a Simple Lead Nurturing Example for Every Business and this post shows you how to implement it in LoopFuse. One email lead nurturing example we recommend to every company that is focused on getting people to sign up or register on their website is the simple Email Drip Campaign. This is a very straightforward, time-based flow that can have some additional sophistication added by segmenting how a web form is filled out and using those variables to drive the content and timing – location, areas of interest, role, etc. The basic flow will look like this: Step 1. MORE >>

But successful businesses nationwide are doing just that, often at a fraction of the cost of traditional advertising and marketing. This webcast will walk through a specific framework your business can follow to find the right prospects, earn their attention & trust, then convert them into long-time, loyal customers.  You’ll We are very excited to have Matt Heinz, President of Heinz Marketing , leading this discussion about strategies and tactics for converting prospects into customers. Please join us on Tuesday, January 17 at 1pm ET/10am PT! Register here. MORE >>

Even creating a successful business tends to be an exercise in finding the right pieces to complete the overall picture you’re trying to illustrate. The need for Marketing Automation is an increasingly important piece essential to completing the business puzzle. The business puzzle. There are some interesting parallels between building a business and putting together a puzzle. So how do you fit Marketing Automation in to your business? Putting together a business is not very different. Where does Marketing Automation fit? How to put it together. MORE >>