LeadSloth

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Hubspot Review

LeadSloth

I see two clearly distinct target groups for HubSpot: Small business owners. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Small Businesses. And finally, reporting and analytics show the business results of your activities.

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9 Marketing Automation Metrics

LeadSloth

closed/won business. An inquiry could be any new lead, also someone who dropped off his business card at a tradeshow, or a download of a whitepaper. It’s supposed to improve business results. Marketing-qualified leads (MQL), definition should be established together with sales. An MQL is also called a sales-ready lead.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Data analysis, reporting and business intelligence. Understanding of business needs (incl. These analytical skills need to be applied to solve business problems. Organic and paid search campaigns. Optimization & A/B testing, Continuous improvement. Required skills: Analytical and metrics-focused, Excel skills.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. There isn’t enough business in this market to support so many vendors. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors.

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MarketingSherpa B2B Marketing Summit

LeadSloth

Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Choose Your Products and/or Business Unit. SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!).

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Why I’ve Joined Marketo

LeadSloth

When you’re doing projects, you’re busy and you don’t spend enough time doing sales. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills. However, I found that being an independent consultant has its challenges. And when you’re doing sales, it takes a while to get new projects lined up.

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