This role may also be part of a more broadly-defined Business Analyst title. This role may also be part of a more broadly-defined Business Analyst title. Social Media Manager:  The primary responsibilities for this role will include defining a social media strategy to solve business challenges, creating tactical plans, and executing those plans. SMBs vs. Large Enterprises: Differences in Demand Generation Small and medium-sized businesses (SMBs) are the engine of the. Increased CMO turnover indicates unprecedented pressure to generate results. MORE >>

Fresh business models around photographs continue to appear and will do so as long as humans are captivated by images. Business-to-consumer (B2C) firms have led the way in the use of images and visual channels (e.g., Business-to-business (B2B) firms are catching up. This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. Witness the success of Internet-based platforms such as Flickr, Photobucket and YouTube. Indeed, one doesn’t even need to be literate. Images must of course be compelling. MORE >>

B2B marketing business cartoons martoons viral campaign[[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >>

Generating useful information from raw data has been a challenge from the first days of business computing. Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting. Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. May be not. Relatively new technologies (e.g., MORE >>

Outbound seems to mean, generally, that businesses find customers proactively though overt messages that compel an action or reaction.  Before you leap onto the inbound bandwagon (whatever it means), you must consider a few basic questions about your business: B2C or B2B? It’s clear that prospects are increasingly finding businesses rather than the other way around. Although we agree that a digital path to customers is critical to the success of most businesses, we still recommend measuring the ROI for each channel before jumping to broad conclusions. Industry? MORE >>