It's All About Revenue

Trending Sources

Using Data-Driven Marketing for Business Success

It's All About Revenue

Here are some tips on how to use data-driven marketing for business success: Start with how to measure the ROI of your marketing efforts. With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. Increase investment once you have the right formula.

SMS 103

3 Ways to Optimize Customer Experience Via Email

It's All About Revenue

Think of your email communications as a means for delivering value to your audience and to your business, by helping people make purchase decisions that are relevant and meaningful to their needs and desires, at the most appropriate times. The CX quest is on. This means that a vast majority of companies are putting most, if not all, of their eggs into the customer experience basket.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

Newman believes that in order for account-based marketing to be truly successful, it’s vitally import to support the entire B2B buyers’ journey from acquisition and prospecting to closing new business while enabling B2B marketers to optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration. Not all that impressive.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

It's All About Revenue

Creating a multi-channel marketing strategy raises key challenges: Matching customer identities across channels The average enterprise-level business is using some 500 different applications, which is a recipe for duplication of data, particularly if the data is being stored in archaic systems like spreadsheets, which don’t talk to each other. Who are you really marketing to?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Over Half of Global CMOs Are Making Data Driven Decisions

It's All About Revenue

In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: "Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis." The Numbers Don't Lie. Singles Only.

CMOs Need To Get Disruptive and Defensive

It's All About Revenue

Initiatives include launching new business models, developing new partnerships, and increasing revenues from data monetization. For years we've heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were. Well Positioned CMOs. On the Defensive.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

It's All About Revenue

The one takeaway that jumped off the screen at me when I read it was "Chief Executive Officers say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37%) hold CMOs first in the firing line if growth targets are not met. Disruptive Growth. What Exactly is Disruptive Growth? Ok so now you know what the term means. Period.

Why Cross Channel Marketing Needs To Be Visual

It's All About Revenue

” The following 3 examples illustrate why rich media and images are at the core of cross-channel marketing and how three very different businesses were able to use imagery to drive the behavior and engagement with their target audiences. 1. Imagine you are working on building a cross-channel marketing campaign. Would you be able to do it? Bloodline To Emotional Engagement.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Understand Customers and Their Lifecycle with Marketing Automation

It's All About Revenue

98.5% of businesses planned to maintain or increase their email marketing budget. For most businesses it’s not. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1.

Customer Experience Simplified

It's All About Revenue

According to Gartner, 89% of all businesses will compete on customer experience this year. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. Here's some obligatory stats to back this up. It's a Cross Channel World. Customer Experience

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Brands or businesses would contract directly with the developer or through an agency to build an app, with the marketer serving only in an advisory role at best. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. 70% of the US population uses a smartphone. Mobile DMP. Take Control.

Mobile 106

The Power of Instagram in Email Marketing

It's All About Revenue

Conversely, email marketing drives loyal inbox readers to follow Instagram — strengthening the omnichannel business-to-consumer relationship. Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. Email technology has evolved significantly.

Email 118

Why Data and Customer Experience Should Go Hand In Hand For CMOs

It's All About Revenue

As customer expectations continue to rise, businesses need to appoint a senior executive like the Chief Marketing Officer to deliver exceptional, end-to-end customer experiences. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. to learn how businesses can set CMOs up for success. obvious. CMO Corne

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. Read the full story on Business2Community. That’s up from 44 percent roughly a year ago.

Mobile 111

The 5 Fundamentals of Account-Based Marketing You Need to Know

It's All About Revenue

According to ITSMA, 75% of executives will read unsolicited marketing materials , provided the materials contain ideas that might be relevant to their business. (As for the second style of pitch, I think we all know it goes straight into the trash.). According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Sound too good to be true? ”).

What Plato Can Teach CMOs About Customer Experience

It's All About Revenue

sources, which typically cover in-store visits, search engines, and business websites. Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Glad you asked. Paging Plato.

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

5 Simple Marketing Automation Tips to Improve Conversion

It's All About Revenue

You are more interested in active and engaged contacts that contribute to business results. No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. But in the end, isn't it all about conversion?

How AI Will Be A Game Changer In Mobile Marketing

It's All About Revenue

How can new connections with customers lead to unforeseen connections between businesses? Download the Mobile Testing Guide For Modern Marketers for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape. Impact and Improve. Automation. Connection. Context. By now you all know the usual stats suspects.

Want To Know How To Harness Data and Optimize Customer Experience?

It's All About Revenue

But despite CXO being a critical part of successful business growth, the same study finds that almost two-thirds of marketing leaders feel overwhelmed by the sheer volume of incoming data and are unable to turn it into real-time digital optimization on websites and apps. successful optimization program enables marketers to meet business goals for revenue, market share, and cost.

Data is the Key to More Engaging Relationships with Your Customers

It's All About Revenue

Marketing leaders are faced with a perfect storm of business, consumer, and technological change that is exponentially increasing the complexity of every single marketing activity. In this new business environment, marketers need to rethink existing processes and embrace data, technology, and content to deliver more meaningful customer experiences. Purchase in-store or online?

What Global Marketers Can Learn From Quentin Tarantino

It's All About Revenue

Yes I realize some countries block the Internet and certain sites and so on but for the majority of brands doing business today, regardless of where they are based, are marketing on a global level. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. ” Royale With Cheese.

How to Rock the World of Events and Marketing Automation

It's All About Revenue

Below are ways that you can leverage marketing and event automation to ensure that your events are not only trend-setting from a technology perspective, but most importantly deliver outsized business results. Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That’s powerful. Events serve many roles.

How Global CMOs Reap the Benefits of Technology

It's All About Revenue

Vice President of Sales & Marketing for Vencorex Sutin Chamulitrat says, “We have the CRM and business intelligence system while in the past it was as simple as a spreadsheet practice. Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. CMO Corner

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

It's All About Revenue

According to Forrester, a L2RM business system includes integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy. Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. categories. Product News

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

He presented his business framework that provides an approach that aligns your audience behavior with appropriate marketing channels and tactics to provide a relevant message. As you review the suggested metrics, take Avinash's advice about reporting and highlight the insights, actions and business impacts rather than the numbers. This is how we scale. We aggregate data.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

The focus should be less on what looks cool and cutting edge, and more on what is engaging and delivers on the overall business goals. Here’s how a marketer can get started with machine learning platforms: Understand the business goal: It’s difficult to find the right solution when you have no clear goals. The same goes for Netflix and Amazon. Cross Channel Marketing

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

SMS has become a popular marketing platform for businesses in recent years and for good reason. To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Today, businesses have many points of contact with their customers. Personalization. Delivery status.

SMS 107

Global CMOs and the Vital Role of Culture and Teamwork

It's All About Revenue

Employees that think like owners by taking personal responsibility for business performance and doing the right thing for the company. Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

This feedback loop also provides the corporate marketing, sales, and business teams the information they need to drive business results. The analytics that flow through all these platforms will allow you to understand how video content is performing, which you can share with web development and business intelligence teams. Step 2: “What should we talk about?”

Online 118

Tips to Manage the Convergence of AdTech and MarTech

It's All About Revenue

The new agency is to reverse engineer and drive a business outcome, such as acquire or attain more customers. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. Partners are critical to helping marketers drive top line and bottom-line performance across the enterprise. With this blurring of lines comes changes.

How to Run Marketing Better with Effective Budgeting and Planning

It's All About Revenue

It’s business planning season and we all know what that means — you’re in the trenches hustling to produce innovative, targeted, and dare I say it ‘proven’ business plans for how you are going to achieve corporate objectives and exceed revenue targets. Am I right? Perhaps. But, and it’s a big but, how do you decide what initiatives to undertake?

The Importance of Marketing Automation in Your Modern Marketing Future

It's All About Revenue

Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016. Many businesses use content marketing to generate leads, but without the technology in place to manage those leads, a business is not fully realizing the benefit from their content.

5 Reasons You Need a DMP

It's All About Revenue

Why Your Business Needs a DMP. If you think a DMP just manages data, then you are missing a large part of its true value and the reasons why your business needs one. This is the most efficient process for managing one-to-one relationships. Second-party data offers some advantages in its opportunities but generally does not involve any public data. Data Management

Broker 102

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

It's All About Revenue

While the ability to connect the right data sources in a meaningful way for audiences is a critical business differentiator, several factors inhibit the adoption of marketing and advertising technology. A convergence of marketing and advertising technologies is occurring. But many aren’t taking full advantage of the information they have access to. Enter Data Management.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy?

Taking Another Look at Confirmed Opt-in Email

It's All About Revenue

Email tools with list management capabilities for small businesses and organizations are everywhere, and more of them are requiring confirmed opt-in as a protection against spamming and abuse. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. People are exceedingly savvy with how they use email. Download it now!