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INDUSTRIAL MARKETING TODAY
JANUARY 14, 2011
Content Marketing: Think Like a Publisher, Act Like an Investor
He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information. Because the business objectives of those companies are closely aligned with the investor’s goals. In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. Content Marketing Inbound Marketing Industrial Marketing Strategies Ann Handley b2b marketing content Business blogs C.C. That’s the battle cry among content marketers. The results speak for themselves.
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INDUSTRIAL MARKETING TODAY
AUGUST 11, 2011
How Blogs Help Manufacturers Enter New Markets
The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. Business owners and executives crave stability and predictability but expectations and behaviors of industrial buyers have changed. They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support.
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INDUSTRIAL MARKETING TODAY
DECEMBER 10, 2012
Are Manufacturers Turning a Deaf Ear to Content Marketing?
Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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INDUSTRIAL MARKETING TODAY
NOVEMBER 9, 2012
Why Industrial News Releases Make Good Blog Posts
B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press RleasesPress or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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INDUSTRIAL MARKETING TODAY
SEPTEMBER 12, 2011
Content – The Biggest Hurdle in Digital Marketing for Manufacturers
They have become completely dependent on referrals and repeat business. Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing because of  lack of relevant content. At first glance, that may sound like an oversimplification of a bigger problem. talk to small and mid-sized manufacturers on a regular basis. What I have learned is that these companies need help with content in digital marketing at many levels. This is not a new problem.
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INDUSTRIAL MARKETING TODAY
DECEMBER 19, 2012
Add a Blog to Jump Start Industrial Websites
Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial MarketingIt is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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