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Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

The business case for unbranded content

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Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

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7 Ways a small business can use social media resources wisely

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If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.   You probably don’t have the luxury of hiring a new team to create a social media effort.  So here are some ways to minimize the risk during this transition: 1) Do a reality check. . All opinions are 100% mine.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Emoji marketing? You better believe it!

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From there we are able to identify the interests, content, hashtags, and ultimately what is most important to an audience in order to drive relevant business and marketing strategies. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

3 Business tips to make the second half of your 2016 count

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It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.

The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

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From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Perhaps this is the most overlooked truth in our business world today. There are a few businesses who truly depend on “traffic” to make a living, but for most of us, we need people to actually DO something other than click a link. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series.

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What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

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Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

The stress of authenticity and other reasons social media is exhausting

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While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. Absolutely not. I’m not allowed to say how busy I am, as we’ve labeled being busy as being an “ overstated excuse. This can be good for business, but also very, very bad.

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?

The 6 Scariest Words in Digital Marketing

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This week’s announcement seems to indicate that Facebook does NOT want to be in the publishing business, at least not at its core. Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. ” And so it goes. What impact will this have on content publishers? An Example of Content Shock.

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5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

5 New B2B Sales and Marketing Strategies

then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?

Four ways Facebook Instant Articles will dramatically impact marketing

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Like any good business, Facebook isn’t obligated to promote the best content, it is rewarded for promoting the most popular content … and that would be quizzes, lists, and celebrity gossip (nine out of the top 10 articles shared on the web last year were quizzes). If you’re in the celebrity gossip business this is good news. shift in distribution. Time will tell. 3.

15 Amazing ways social media is changing the world

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The basic building blocks of social media are being used to solve many problems in countries still developing a business and communication infrastructure. 6. tend to spend most of time with people in my business world … people similar to me. I don’t recall a single close social media connection I have in Japan, China, or South Korea. Here we go. 1. Here we go. 1.

Snapchat engagement and other myths

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I have been absorbing as much as I can about Snapchat and its potential for businesses. The strong business case for Snapchat I keep hearing over and over again is that “engagement is through the roof.” The point is, the high engagement levels we see today are not sustainable on Snapchat and cannot be considered a long-term business enticement. But is that true?

Podcasts and advertising: Meet social media’s new super power

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Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post Podcasts and advertising: Meet social media’s new super power appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. million.

Definitive Guide to Planning a New Content Initiative

Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.

Five ways to boost your start-up business idea

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If you want to build a hedge of protection around your baby and make it soar, spend some time thinking about how well your new business is prepared to handle these issues. Here are five ways to boost your start-up business idea: 1) Are you easy to copy? Make your business future-ready by having an honest assessment of your situation. 2) The marketing priority. Not a good thing.

The new psychology of content consumption

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You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis! Now it’s your turn to step right up and experience the fun and excitement of The Marketing Companion, the world’s most entertaining business podcast. Is the psychology of content consumption changing? But then we get serious.

A solution to the content marketing measurement puzzle

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Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc.

Return on Optimism: Business as an act of positive thinking

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Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

The business case for dwelling on dwell time

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The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’m a big fan of the New York Times. Dwell time is the amount of time people spend viewing your content.

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Using psychology to make your content relevant

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He talks about relationship marketing strategies for your business on his blog and on iTunes.  He is a speaker, manager, and a Star Wars fanatic.  The post Using psychology to make your content relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business relationships Content Marketing Psychology and social media psychology in social media wade harman

Use This Agenda For Your 2016 Content Marketing Plan

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Business Objectives. Step One: Business Objectives. So, objective #1 for tying content to business goals is sales. These objectives may also help in other areas, but it’s best to start with figuring out how you can tie your content marketing plan to business goals and wins. Even though some may confuse the brand and business objectives, they are vastly different.

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How do you build a content strategy when a market is already littered with “experts?”

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Can the business finish this sentence: “Only we …” Information density analysis. We have to run our businesses on what is, not on what we would wish it to be. ” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There are many brand publishers vying for the attention of consumers. And I like big questions. Define the message.

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Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Personal business lessons from 2015 and what you can learn from them

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Today, I want to share the most important personal business lessons from my online career in 2015. The post Personal business lessons from 2015 and what you can learn from them appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today, I want to share the most important personal business lessons from my online career in 2015. That made me think.