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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

The business case for unbranded content

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Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

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The disconnect between social media popularity and business effectiveness

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enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Four online business rules that don’t exist any more

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By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

Rules 90

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 102

7 Ways a small business can use social media resources wisely

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If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.   You probably don’t have the luxury of hiring a new team to create a social media effort.  So here are some ways to minimize the risk during this transition: 1) Do a reality check. . All opinions are 100% mine.

The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

In case you missed it, the best marketing posts of 2016

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Maybe you connect with me on Medium , or The Harvard Business Review ? Does every business need content marketing? Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer. really have no idea. Literally.

Best 88

Building a personal brand? Here’s why you need to ignore SEO

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He is an acclaimed keynote speaker , college educator, and business consultant.  The Marketing Companion podcast  is among the top business podcasts in the world. Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. That may seem like strange advice but let me explain. The post Building a personal brand?

From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What it’s like to be hugged by a brand. Literally.

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging.

P2P 93

Three New Year Business Resolutions You Should Steal

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By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. A) too complex and cumbersome to follow through. B) too focused on specific measures which you can’t control. What business resolutions are in store for you in the coming year? But there’s one problemo. You get the idea.

Best 59

Content shock re-visited, the content marketing myths and realities

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For the past few years I’ve been a contributor to The Harvard Business Review. It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. Business evolves.

Media 89

The Secret to Getting Exactly What You Want (In Business)

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Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business).

The greatest content marketing case study in history

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guarantee you those business leaders will never forget that evening on Times Square as long as they live. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. even asked GE for help but they could not locate the story either. Here we go. The reaction was amazing.

Why content is your enemy and experiences are your friend

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Maybe we try to create better steak so Google will choose us, but it’s still a content buffet that benefits Google, maybe more than it benefits us. I’m in the personal services business. used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle. Isadora Becker as Marge Simpson. bajillion.

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

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Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

The new standards for strategy and social media success

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By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. You’ve worked with a range of international businesses, government organizations and news organizations. Shifts in digital platforms relevant to the business. It’s not.

Four marketing mega trends nobody’s talking about

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Three years from now, a lot of people in the content marketing business will be out of jobs. 2. He is an acclaimed keynote speaker , college educator, and business consultant.  The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. This is the time of year people post their prognostications for the next year. More Snapchat! Well, OK.

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Content marketing strategy: Start with questions, end with insights

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Hero — Epic content that goes viral.

8 Strategies to stand out when you’re late to the content marketing game

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She posts incredibly entertaining pictures from her life in the real estate business. And we have to run our businesses based on what is, not what we wish for. 6. Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. By Mark Schaefer. Content budgets are soaring, content output is exploding. That is one crowded space!

Return on Optimism: Business as an act of positive thinking

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Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

What to do if the president tweets you

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There’s a growing business right now in getting companies ready for a presidential tweet. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. Has Donald Trump changed Twitter?

How do I find time to create content? 25 Ideas!

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Business trips? He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

How to turn social media connections into an actionable audience

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You would think that most businesses would know this by now, but alas many “influencer” decisions are still made by the size of an audience on Twitter, perhaps the least-powerful network on the social scene right now. This is typically where the actual business gets done. He is an acclaimed keynote speaker , college educator, and business consultant. Fowler.

HR and social media: 7 Ways HR needs to act like marketing

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Talent competition. Probably marketing or PR? Human.

5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

A business case for diversity in digital transformation

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To me that is just proof of how profound the internet has upended not only business models, content distribution, and consumer behavior, but also the workplace skill set hierarchy as we know it. The business case for technology and diversity. When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By  Kristian Strøbech , {grow} Community Member. The janitor rules.

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” ” What’s going on here?

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits? The pitch. The opt-in. Spamming for help.

Five new content forms rocking the marketing airwaves

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here are five that caught my attention. link].

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?