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Does every business need content marketing? A reality check.

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Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

The disconnect between social media popularity and business effectiveness

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enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Case study: Small business content marketing success

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After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

7 Ways a small business can use social media resources wisely

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If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.   You probably don’t have the luxury of hiring a new team to create a social media effort.  So here are some ways to minimize the risk during this transition: 1) Do a reality check. . All opinions are 100% mine.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

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The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

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What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

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How do I find time to create content? 25 Ideas!

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Business trips? He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

Four marketing mega trends nobody’s talking about

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Three years from now, a lot of people in the content marketing business will be out of jobs. 2. He is an acclaimed keynote speaker , college educator, and business consultant.  The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. This is the time of year people post their prognostications for the next year. More Snapchat! Well, OK.

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HR and social media: 7 Ways HR needs to act like marketing

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Talent competition. Probably marketing or PR? Human.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

8 Strategies to stand out when you’re late to the content marketing game

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She posts incredibly entertaining pictures from her life in the real estate business. And we have to run our businesses based on what is, not what we wish for. 6. Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. By Mark Schaefer. Content budgets are soaring, content output is exploding. That is one crowded space!

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Why we create crap content: We’re afraid

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Who is setting these industry expectations and rules? ” Why?

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Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

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Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

How to turn social media connections into an actionable audience

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You would think that most businesses would know this by now, but alas many “influencer” decisions are still made by the size of an audience on Twitter, perhaps the least-powerful network on the social scene right now. This is typically where the actual business gets done. He is an acclaimed keynote speaker , college educator, and business consultant. Fowler.

Five new content forms rocking the marketing airwaves

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here are five that caught my attention. link].

The business case for breaking the content marketing rules

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Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. If you have business goals, you have business goals. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer.

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5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

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Return on Optimism: Business as an act of positive thinking

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Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

3 Business tips to make the second half of your 2016 count

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It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. These are typically the three common types of goals and KPIs businesses seek with social media analytics. Your business and its goals are personal, so too should your choice be for choosing social media KPIs. By Brooke B. Sellas, {grow} Contributing Columnist. And why? Start With Goals.

Why it’s a very good sign that people don’t read your content

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And in the business world, loyalty goes a long way! He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post Why it’s a very good sign that people don’t read your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Seven Essential Mobile Apps for Marketers

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The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. Pricing: Free.

5 questions you should ask yourself every day before bed

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This ‘new’ caste of people are ones who use only a computer to conduct online business around the world and defy the regular schedule. The post 5 questions you should ask yourself every day before bed appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist. I’m a vampire. Questions, in other words.

A business case for diversity in digital transformation

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To me that is just proof of how profound the internet has upended not only business models, content distribution, and consumer behavior, but also the workplace skill set hierarchy as we know it. The business case for technology and diversity. When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By  Kristian Strøbech , {grow} Community Member. The janitor rules.

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A solution to the content marketing measurement puzzle

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Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc.

Emoji marketing? You better believe it!

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From there we are able to identify the interests, content, hashtags, and ultimately what is most important to an audience in order to drive relevant business and marketing strategies. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” ” What’s going on here?

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits? The pitch. The opt-in. Spamming for help.

Four ways Facebook Instant Articles will dramatically impact marketing

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Like any good business, Facebook isn’t obligated to promote the best content, it is rewarded for promoting the most popular content … and that would be quizzes, lists, and celebrity gossip (nine out of the top 10 articles shared on the web last year were quizzes). If you’re in the celebrity gossip business this is good news. shift in distribution. Time will tell. 3.

How to become an influencer (even if you’re a little guy!)

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer.

Using psychology to make your content relevant

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He talks about relationship marketing strategies for your business on his blog and on iTunes.  He is a speaker, manager, and a Star Wars fanatic.  The post Using psychology to make your content relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business relationships Content Marketing Psychology and social media psychology in social media wade harman

Personal business lessons from 2015 and what you can learn from them

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Today, I want to share the most important personal business lessons from my online career in 2015. The post Personal business lessons from 2015 and what you can learn from them appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today, I want to share the most important personal business lessons from my online career in 2015. That made me think.

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