grow - Practical Marketing Solutions

Trending Sources

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

Case 105

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.   You probably don’t have the luxury of hiring a new team to create a social media effort.  So here are some ways to minimize the risk during this transition: 1) Do a reality check. . All opinions are 100% mine.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 106

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

Trust 106

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

Tools 119

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

Dwell 159

The stress of authenticity and other reasons social media is exhausting

grow - Practical Marketing Solutions

While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. Absolutely not. I’m not allowed to say how busy I am, as we’ve labeled being busy as being an “ overstated excuse. This can be good for business, but also very, very bad.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post Podcasts and advertising: Meet social media’s new super power appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. million.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

The business benefit of setting your knowledge free

grow - Practical Marketing Solutions

This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

The basic building blocks of social media are being used to solve many problems in countries still developing a business and communication infrastructure. 6. tend to spend most of time with people in my business world … people similar to me. I don’t recall a single close social media connection I have in Japan, China, or South Korea. Here we go. 1. Here we go. 1.

Snapchat engagement and other myths

grow - Practical Marketing Solutions

I have been absorbing as much as I can about Snapchat and its potential for businesses. The strong business case for Snapchat I keep hearing over and over again is that “engagement is through the roof.” The point is, the high engagement levels we see today are not sustainable on Snapchat and cannot be considered a long-term business enticement. But is that true?

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Like any good business, Facebook isn’t obligated to promote the best content, it is rewarded for promoting the most popular content … and that would be quizzes, lists, and celebrity gossip (nine out of the top 10 articles shared on the web last year were quizzes). If you’re in the celebrity gossip business this is good news. shift in distribution. Time will tell. 3.

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Can the business finish this sentence: “Only we …” Information density analysis. We have to run our businesses on what is, not on what we would wish it to be. ” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. There are many brand publishers vying for the attention of consumers. And I like big questions. Define the message.

Build 82

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.

Five ways to boost your start-up business idea

grow - Practical Marketing Solutions

If you want to build a hedge of protection around your baby and make it soar, spend some time thinking about how well your new business is prepared to handle these issues. Here are five ways to boost your start-up business idea: 1) Are you easy to copy? Make your business future-ready by having an honest assessment of your situation. 2) The marketing priority. Not a good thing.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

The post Six methods for smarter marketing segmentation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. You’re not doing enough of it. Audit ruthlessly .

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

Business Objectives. Step One: Business Objectives. So, objective #1 for tying content to business goals is sales. These objectives may also help in other areas, but it’s best to start with figuring out how you can tie your content marketing plan to business goals and wins. Even though some may confuse the brand and business objectives, they are vastly different.

Plan 118

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

The business case for dwelling on dwell time

grow - Practical Marketing Solutions

The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’m a big fan of the New York Times. Dwell time is the amount of time people spend viewing your content.

Dwell 77

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video. The post Why “rich content” is central to your social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

Some of my posts are good enough to be turned into a feature on Harvard Business Review , where I am a contributor. My friend Mitch Jackson , a lawyer and entrepreneur in California, has a radical approach for his business: Things are changing and they’re changing exponentially fast. But for most businesses, especially large businesses, we simply must measure.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. The post Personal business lessons from 2015 and what you can learn from them appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today, I want to share the most important personal business lessons from my online career in 2015. That made me think.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

He talks about relationship marketing strategies for your business on his blog and on iTunes.  He is a speaker, manager, and a Star Wars fanatic.  The post Using psychology to make your content relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business relationships Content Marketing Psychology and social media psychology in social media wade harman

Return on Optimism: Business as an act of positive thinking

grow - Practical Marketing Solutions

Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

Businesses still expect people to come to them. That’s appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The business case for dwelling on dwell time Content Shock is here. The business benefit of setting your knowledge free. Businesses still expect people to come to them. That's And that is pretty tangled. Now what?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. Like the fashion business.

P2P 115

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Looking for a job? Here are 8 reasons you need to blog

grow - Practical Marketing Solutions

Here are 8 reasons you need to blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Here are 8 reasons you need to blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Blogging best practices business relationships careersHere’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Let’s face it.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Voila! I don’t even have to think about sharing the content of my fave peeps. I can also send out my own blog posts to my business and personal streams. 3) Sprout Social  . The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

Demanding Clients: How Far Should You Let Them Go?

grow - Practical Marketing Solutions

There’s no use trying to educate Dad; he’s been in business longer, knows more, and really likes to stick it to us when we’re “bad.” The simple fact is, a-holes cost business owners time, money, and sometimes a lot more. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I get it. When Demanding Clients Become Detrimental.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

Higher than aerospace products, higher than complex parts for the automotive business, higher than anything, anywhere in the world. Put business in its place. Business moves on with or without you. Business can be stressful and overwhelming but don’t forget to keep creating the photo album you are really going to love 15 years from now. Colored tabstock was messy.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

This update allows the creation of a unique Messenger URL that will allow for greater discovery of users and businesses within the private sphere. Business Insider reported that for the first time, combined usage of the top four messaging apps exceeded the combined usage of the top four social media apps. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.