So for a business, we must now figure out how to connect with people in this new information eco-system and compel them to love us so much that they want to investigate our website, which is where the business takes place. So, our businesses need to be there. All of this is probably familiar to you and your business is already implementing a web design that is responsive for mobile. Your business will need to master this layer and all of its implications. What if a business could tap into just a little of that! So, let’s change that. The third layer. MORE >>

Comments create community, community creates benefits.    The community here on {grow} has become an essential part of my business and personal life. Through the blog community, I have made great friends and business partners. The business benefits of blogging have been incredible. Engaging just makes good business sense. Nearly everyone I know would describe their lives somewhere between “busy” and “swamped.” If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. What a gift. MORE >>

Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” So, do you have a business that people want to waste their time with?  Now of course there are exceptions, but I think as a general rule , keeping this business case in mind will be a pretty good predictor of a company’s ability to connect with people on Facebook. What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. ” Think about it.  MORE >>

But when I asked them about their business website, they just shrugged their shoulders and laughed. But the conversation was already over, because the business had placed its entire faith on Facebook’s free fan page which they’ve labored over for almost two years. Now they are finally building their business website. No matter how much you luv a brand (and I like Google a lot), always be suspicious of their offers to rely on them for your business  infrastructure and marketing presence. It’s Mmmmmm. The young owner has built an impressive online audience. MORE >>

business relationships authenticity social media etiquetteAuthenticity, authenticity, authenticy. That’s probably the most popular characteristic we prescribe for social web success, and by far the most mis-used, too — and I have an example to show you why. attended a social media conference last week filled with a star-studded cast of A-Listers. I was eager to see them in action. learned a lot, but one of these super-hyped speakers really disappointed.  His presentation was profane, vulgar, and chauvinistic. I stayed to watch the train wreck. What a presentation!”. What???  MORE >>