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Does every business need content marketing? A reality check.

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Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

The disconnect between social media popularity and business effectiveness

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enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

The business case for unbranded content

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Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

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Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. The business is often closed while people congregate outside, even during regular business hours.

Four online business rules that don’t exist any more

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By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

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What it’s like to be hugged by a brand. Literally.

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Bot messaging.

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The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

7 Ways a small business can use social media resources wisely

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If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.   You probably don’t have the luxury of hiring a new team to create a social media effort.  So here are some ways to minimize the risk during this transition: 1) Do a reality check. . All opinions are 100% mine.

The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

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What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

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Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Content shock re-visited, the content marketing myths and realities

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For the past few years I’ve been a contributor to The Harvard Business Review. It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. Business evolves.

Four marketing mega trends nobody’s talking about

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Three years from now, a lot of people in the content marketing business will be out of jobs. 2. He is an acclaimed keynote speaker , college educator, and business consultant.  The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. This is the time of year people post their prognostications for the next year. More Snapchat! Well, OK.

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

How do I find time to create content? 25 Ideas!

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Business trips? He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

8 Strategies to stand out when you’re late to the content marketing game

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She posts incredibly entertaining pictures from her life in the real estate business. And we have to run our businesses based on what is, not what we wish for. 6. Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. By Mark Schaefer. Content budgets are soaring, content output is exploding. That is one crowded space!

HR and social media: 7 Ways HR needs to act like marketing

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Talent competition. Probably marketing or PR? Human.

Content marketing strategy: Start with questions, end with insights

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Hero — Epic content that goes viral.

Three New Year Business Resolutions You Should Steal

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By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. A) too complex and cumbersome to follow through. B) too focused on specific measures which you can’t control. What business resolutions are in store for you in the coming year? But there’s one problemo. You get the idea.

Finding the right “authenticity level” for your brand

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My business temporarily melted from the Pee Wee Heat. Her personal brand has now become her full-time business. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice.

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How to turn social media connections into an actionable audience

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You would think that most businesses would know this by now, but alas many “influencer” decisions are still made by the size of an audience on Twitter, perhaps the least-powerful network on the social scene right now. This is typically where the actual business gets done. He is an acclaimed keynote speaker , college educator, and business consultant. Fowler.

Return on Optimism: Business as an act of positive thinking

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Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

Five new content forms rocking the marketing airwaves

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Here are five that caught my attention. link].

Why we create crap content: We’re afraid

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He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Who is setting these industry expectations and rules? ” Why?

Why Facebook Live is not ready for prime time

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“Live video feeds the ego, not the business.” “It makes sense for some types of businesses (like travel and tourism definitely!) He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. ” I don’t agree. Of course.

Learn to create effective content by putting it through the RITE test

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Let’s take a deeper look. Relevant. Timely.

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5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

A business case for diversity in digital transformation

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To me that is just proof of how profound the internet has upended not only business models, content distribution, and consumer behavior, but also the workplace skill set hierarchy as we know it. The business case for technology and diversity. When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By  Kristian Strøbech , {grow} Community Member. The janitor rules.

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Three drastic marketing changes ahead for 2017

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It makes business sense: the author gets recurring income and is financially independent from ebook juggernauts like Amazon. The post Three drastic marketing changes ahead for 2017 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. blogging business strategy Content Shock customer acquisition Social Media Strategy business relationships mars dorian social media strategyBy Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. Goodbye website. The holy grail.

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” ” What’s going on here?

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits? The pitch. The opt-in. Spamming for help.

The business case for breaking the content marketing rules

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Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. If you have business goals, you have business goals. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer.

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A solution to the content marketing measurement puzzle

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Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc.