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Does every business need content marketing? A reality check.

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Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Case study: Small business content marketing success

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After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. The business is often closed while people congregate outside, even during regular business hours.

Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

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The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is it really this good? For brands?

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From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering. Website Tools.

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What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” But is that the most effective way for everyone to build a business?

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. If you don’t, figure it out now and focus marketing efforts on rewarding those people, your Alpha Audience who is actually creating the economic benefits for your business.

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How to turn social media connections into an actionable audience

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You would think that most businesses would know this by now, but alas many “influencer” decisions are still made by the size of an audience on Twitter, perhaps the least-powerful network on the social scene right now. This is typically where the actual business gets done. He is an acclaimed keynote speaker , college educator, and business consultant. Fowler.

Why it’s a very good sign that people don’t read your content

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And in the business world, loyalty goes a long way! He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post Why it’s a very good sign that people don’t read your content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? People.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

3 Business tips to make the second half of your 2016 count

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It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.

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5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement. By Jay Baer, {grow} Community Member. 8X increase in customer complaints in UK. You‘d save 41 percent!

Emoji marketing? You better believe it!

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From there we are able to identify the interests, content, hashtags, and ultimately what is most important to an audience in order to drive relevant business and marketing strategies. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. If more regular online users knew about the business possibilities of the web, wouldn’t that increase the marketplace and the number of opportunities for me as well?

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Perhaps this is the most overlooked truth in our business world today. There are a few businesses who truly depend on “traffic” to make a living, but for most of us, we need people to actually DO something other than click a link. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series.

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Return on Optimism: Business as an act of positive thinking

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Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

Four ways Facebook Instant Articles will dramatically impact marketing

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Like any good business, Facebook isn’t obligated to promote the best content, it is rewarded for promoting the most popular content … and that would be quizzes, lists, and celebrity gossip (nine out of the top 10 articles shared on the web last year were quizzes). If you’re in the celebrity gossip business this is good news. shift in distribution. Time will tell. 3.

A solution to the content marketing measurement puzzle

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Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. There are many kinds of businesses and many uses for content marketing but my assumption today is that you want to connect with people in a way that eventually leads them to take some action: register, download, sign-up, purchase, etc.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Personal business lessons from 2015 and what you can learn from them

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Today, I want to share the most important personal business lessons from my online career in 2015. The post Personal business lessons from 2015 and what you can learn from them appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today, I want to share the most important personal business lessons from my online career in 2015. That made me think.

Using psychology to make your content relevant

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He talks about relationship marketing strategies for your business on his blog and on iTunes.  He is a speaker, manager, and a Star Wars fanatic.  The post Using psychology to make your content relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. business relationships Content Marketing Psychology and social media psychology in social media wade harman

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. A t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” ” What’s going on here?

15 Amazing ways social media is changing the world

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The basic building blocks of social media are being used to solve many problems in countries still developing a business and communication infrastructure. 6. tend to spend most of time with people in my business world … people similar to me. I don’t recall a single close social media connection I have in Japan, China, or South Korea. Here we go. 1. Here we go. 1.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Finding profitable marketing niches in unexpected places

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Higher than aerospace products, higher than complex parts for the automotive business, higher than anything, anywhere in the world. Put business in its place. Business moves on with or without you. Business can be stressful and overwhelming but don’t forget to keep creating the photo album you are really going to love 15 years from now. Colored tabstock was messy.

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right?  If you wouldn’t do it in real life, why would you do it online? What makes people think this is any way to build a relationship that leads to business benefits? The pitch. The opt-in. Spamming for help.

The uncomfortable state of content marketing metrics

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Some of my posts are good enough to be turned into a feature on Harvard Business Review , where I am a contributor. My friend Mitch Jackson , a lawyer and entrepreneur in California, has a radical approach for his business: Things are changing and they’re changing exponentially fast. But for most businesses, especially large businesses, we simply must measure.

Social media giants tighten their grip on small content producers

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Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. But one thing is sure—the old gatekeepers are slowly but surely leaving the town and the new ones are busy setting up their own power structures. By Mars Dorian, {grow} Contributing Columnist. Start a podcast.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

A stunningly simple path to creative business presentations

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Out of the box, Slideshare’s new Haiku Deck alliance shows a lot of promise to help you with creative business presentations even if you are seriously design challenged! It is so easy to use that even the greatest technophobe can figure it out. 2) The guided slides might actually help defeat lousy business presentations out there! It’s free! It kept stalling out on Chrome.

What is the ideal blogging frequency for your business?

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First, let’s start at a very high level and set the stage about blogging as a business imperative in general. think that most businesses need to have a source of rich content to fuel their social media presence. You have to consider your resources, talents, and customer needs when deciding what kind of content is best for your business. Why is that right for my business?

How your personality aligns with social media content types

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast  is among the top business podcasts in the world. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. However I do think there is something to this idea.

The business case for dwelling on dwell time

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The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The business case for dwelling on dwell time appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I’m a big fan of the New York Times. Dwell time is the amount of time people spend viewing your content.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.