It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting. Here are my nominations for 10 winning marketing habits worth adopting in 2011: Habit 1:  Carefully analyze your strengths and weaknesses. Habit 2:  Embrace your challenges. Cost to acquire a customer. Chris Ryan. MORE >>

For example, one of our Fusion Marketing Partners clients built a solid business by selling technical courses directly to students.  Sometimes it is not enough to simply make incremental progress on the small things.  There are times when you need a marketing or sales accelerator – something that takes you to an entire new level.  Here are six ideas to get you started. Find a new target audience.  One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services.  Change your delivery model. Blockbuster).  MORE >>

It’s a new year so why not make it a great year, instead of just another business-as-usual period of slight incremental progress?  It’s the season for wrapping up the old year and prepping for the next. hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1. Understand your sales lead requirements. If you want to learn how to do this, read our article, How Many Sales Leads Do You Need. Tune or replace your sales model. Resolve to be BOLD.  Chris. MORE >>

Business to Business Marketing Marketing Strategy Marketing SuccessAs B2B marketing outsource providers , we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right away. Why should we spend any more time working on the website? That’s what our sales team is for. If your website stinks, they go away. It is that simple. MORE >>

In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. Schultz makes a number of important points in the post but one of the most interesting is the high cost of the disconnect that exists between how business owners learn and how marketers attempt to reach them. Note from the list above that the two top categories business owners use for information gathering about purchases are search engines and websites/blogs. According to a major survey by Inc. We are almost five months into the year 2012. MORE >>