Fearless Competitor

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The story of Business Objects

Fearless Competitor

I was working for a business called Business Objects in New York City. The product was business intelligence and I won every deal I worked. They are now part of IBM. They were struggling with General Electric and I asked to take it over. They said I could.

7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Jeff Ogden of Find New Customers ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why?

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The Business Marketing Association is coming to Tampa Bay

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The Business Marketing Association of Tampa Bay was started by Jeffrey L. One of the things Greg suggested to me is to start a Meetup of the Business Marketing Association for nearly free monthly meetings of B2B marketers and I did set it up for you.

The Book that Saved my Life

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Filed under: Accident , BtoB Marketing , Business relationships. Accident BtoB Marketing Business relationshipsOver two years ago, I was working for Best Buy in the computer department. Someone wanted to buy a monitor, and we had none on the floor.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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Vendors of marketing software will promise you the moon, but the simple fact is the act of licensing software will not change your business one iota. But did your business improve? 10 Things Your CEO Needs to Know Now about B2B Demand Generation. I love salespeople. Are you one?

Rebuilding a sales lead generation business after a crisis

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The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor.

Infographics are great for Content Marketing

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Every business needs a mobile website today. Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor.

It is Saturday and historic events happened yesterday

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Filed under: BtoB Marketing , Business relationships. BtoB Marketing Business relationships DeathFidel Castro, the legendary communist leader died on Friday. That is an event of epic proportions in world history. It is being recognized by all world leaders.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Every single day is a gift for me

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Also want to thank my business partners at Likeable Local, who do such a great job. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014.

What’s the Biggest Challenge Facing Your Business Today?

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What’s the Biggest challenge facing your business today? Those same biases exist in your business too. And please let me know in the comments if it addresses the Biggest Challenge Facing Your Business Today. That’s right. I want to know what’s on your mind now.

How Jeff Ogden of Find New Customers evaluates business investments

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There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? I don’t know business leaders down here and they are the best business-oriented Chamber of Commerce.

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The Business Marketing Association is coming to Tampa Bay!

Fearless Competitor

The Business Marketing Association , which is now part of the ANA, is the largest marketing association dedicated to business to business marketing. No business to consumer marketing here at all. What do you think of the Business Marketing Association ?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. The Mendoza College of Business at the University of Notre Dame took the No.

If you do something, become the best

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Filed under: B2B demand generation , B2B lead generation , BtoB Marketing , Business relationships , Business Strategy. B2B demand generation B2B lead generation BtoB Marketing Business relationships Business StrategyOne goal I have to become the best at what I do.

Find New Customers ends 2014, ready to crank up 2015

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The transformation of Find New Customers started by coming up with 2 cardinal business rules and making them your company Bible. “ Social Media Marketing software to make your business more Likeable,” Signed up with the St.

The Awesome Power of Yes in Business and Life

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What do when it’s your turn (and it’s always your turn) by Seth Godin, which was a gift from Likeable Local , our business partners, and it’s a great book. It’s a great strategy for life and business, so say Yes often. David Sable, Global CEO of Y&R.

Should You Do Buyer Personas In-House or Outsource Them?

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Do them right and your business soars. Do them wrong and your business struggles to earn trust. Please do not contact me if your business is in Georgia, due to a non-compete agreement. Adele Revella.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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3) Business to Business (B2B) or Business to Consumer (B2C)? She’s also a graduate of Harvard Business School and a champion of women in business.

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B2B Marketing – a New Business Framework

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B2B Marketing | The Business Model Framework. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below. Instead, we need we need a new business framework. What do you think of this business model?

Top Ten Guests on Marketing Made Simple TV

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“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced.

The Critical Importance of Buyer Personas in B2B Marketing Today

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They’re about what a buyer thinks about doing business with you.” I share them with you so you can learn why good personas are so important to your business. “ Buyer Personas are more than a story about a person.

How Sales Should Deal with Receptionists – the NIZ area

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As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013.

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How to Organize a Digital Marketing Team – Lessons from Hubspot

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Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.”

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute.

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The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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Marketing Made Simple TV has featured many of the most popular business experts out there today , including: Beth Comstock , Senior Vice President and Chief Marketing Officer of GE. What is Marketing Made Simple TV and where the heck did it come from?

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales) My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA. (How Business Objects of 1990 had a fatal flaw.

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Congratulations to CVS for pulling the plug on smoking

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Filed under: Business relationships , Fearless Competitor , Find New Customers , Florida. Business relationships Fearless Competitor Find New Customers Florida

The NetProspex Social Business Report

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B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Check out the recent coverage from Huffington Post and Fox Business News.).

Things I miss every single day

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The business avatar of Jeffrey L. Deeply sorry that my business site is not working and my email is broken. Ogden of Find New Customers. Here are some things I miss every day. Hope it is fixed today! Jeffrey L.

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The One Question Every Person Needs to Ask Him or Her Self

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That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! Filed under: Accident , Business relationships , Find New Customers , Florida. Accident Business relationships Find New Customers Florida

Where’s your marketing plan? The most important marketing tool.

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So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? Do you have a written marketing plan in your business today?

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7 Personality Traits of Top Salespeople – from Harvard Business Review

Fearless Competitor

Love this article in Harvard Business Review, as the author, Steve W. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Martin teaches sales strategy at the USC Marshall School of Business.

5 Tips for Engaging in Social Media for Business

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It should be to be good at BUSINESS using social media. Focus on business goals and use social to drive them forward. You want to Fish Where the Fish Are – so if you want to connect to people as they are near your place of business, use mobile. All social media effort MUST move the business needle. So the work you put in must drive business results. That fear drives many businesses to social, but it is a bad reason to do it.

The Awesome Power of Stories in Marketing

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Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks. Does your marketing team tell stories to your buyers?

How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. Buffer.

Top 10 Guests on Marketing Made Simple TV

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That is the reason I am the President of the Business Marketing Association of Tampa Bay as you will see by checking out my LinkedIn profile at the top right.