Fearless Competitor

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7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Modesty. Conscientiousness.

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It is Saturday and historic events happened yesterday

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Filed under: BtoB Marketing , Business relationships. BtoB Marketing Business relationships DeathFidel Castro, the legendary communist leader died on Friday.  That is an event of epic proportions in world history.  It is being recognized by all world leaders.  Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC.  Jeff Ogden.

The story of Business Objects

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I was working for a business called Business Objects in New York City.  The product was business intelligence and I won every deal I worked. They are now part of IBM. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  Worked closely with Marketing to document our results. Things went south. 

The Book that Saved my Life

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Filed under: Accident , BtoB Marketing , Business relationships. Accident BtoB Marketing Business relationshipsOver two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. That is the image. Have you a story like this?

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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However, I had two serious  business problems: I’m the “invisible man” locally. What can I offer to help local businesses? Gary tells me I need to meet Barry Foster, a local business coach. Peterburg Chamber of Commerce, as well as the President of the Business Marketing Association of Tampa Bay, which I founded. My current community of Tampa/St.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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Vendors of marketing software will promise you the moon, but the simple fact is the act of licensing software will not change your business one iota. But did your business improve? One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. love salespeople. Are you one? What can I do?

Infographics are great for Content Marketing

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Every business needs a mobile website today. Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. Pete Chamber of Commerce , to meet business owners here in Tampa Bay, since I moved down here a few months ago. Send an email to Jeff L Ogden at gmail,com.

Rebuilding a sales lead generation business after a crisis

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The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor. Buffer Recently I joined a marketing firm to manage a huge global client. Great job. High salary. But things were ugly.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Every single day is a gift for me

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Also want to thank my business partners at Likeable Local, who do such a great job. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc. My mom kept a log that is frightening to read.

How Jeff Ogden of Find New Customers evaluates business investments

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There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? Petersburg Chamber of Commerce. I don’t know business leaders down here and they are the best business-oriented Chamber of Commerce. What do you think of our tough business criteria for company investments? Does it deliver a high potential return on investment?

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What’s the Biggest Challenge Facing Your Business Today?

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What’s the Biggest challenge facing your business today? Those same biases exist in your business too. And please let me know in the comments if it addresses the Biggest Challenge Facing Your Business Today. The post What’s the Biggest Challenge Facing Your Business Today? That’s right. want to know what’s on your mind now. Voice your concerns.

The Business Marketing Association is coming to Tampa Bay!

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The Business Marketing Association , which is now part of the ANA, is the largest marketing association dedicated to business to business marketing. No business to consumer marketing here at all. Membership is led by Rick Cabigas and we We have a special discounted offer for young business marketers under 30. Both are dear friends of Jeff Ogden. Have you seen it?

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The Awesome Power of Yes in Business and Life

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What do when it’s your turn (and it’s always your turn) by Seth Godin, which was a gift from Likeable Local , our business partners, and it’s a great book. It’s a great strategy for life and business, so say Yes often. David Sable, Global CEO of Y&R. David’s now a good friend of mine. We get a chance to be needed and do what matters. He simply asked.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Find New Customers ends 2014, ready to crank up 2015

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The transformation of Find New Customers started by coming up with 2 cardinal business rules and making them your company Bible. “ Social Media Marketing software to make your business more Likeable,” Signed up with the St. Petersburg Chamber of Commerce to meet more local business leaders.As Take control of your own destiny and grow your own business!

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. The Mendoza College of Business at the University of Notre Dame took the No. spot for the fourth year in the Bloomberg BusinessWeek 2013 “Best Undergraduate Business Schools” ranking. Experiential marketing.

How to hire your next marketing leader

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This article was posted before my epic fall, but I want to share it with business leaders of today.  I’m not currently looking for a job. Are you looking for results from your next marketing leader? How will you know what to look for? For another point of view, we highly recommend you read. His contention is that the CMO role is vastly more complex and nuanced. Why not? Tweet.

Should You Do Buyer Personas In-House or Outsource Them?

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Do them right and your business soars. Do them wrong and your business struggles to earn trust. Please do not contact me if your business is in Georgia, due to a non-compete agreement. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. Buyer Personas are about people , not websites. ”).

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? She’s also a graduate of Harvard Business School and a champion of women in business. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show.

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A Day to remember our heroes

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Filed under: Business relationships , Leadership Lessons. Business relationships Leadership LessonsFriday is Veterans Day, a time to remember the brave men and women who defended our country. We watched a movie called Hacksaw Ridge (video included) directed by Mel Gibson that featured a highly underestimated private that saved a great many men at Io Jima after a major battle there.  

Top Ten Guests on Marketing Made Simple TV

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“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple.

B2B Marketing – a New Business Framework

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B2B Marketing | The Business Model Framework. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below. Instead, we need we need a new business framework. Here’s what Bob wrote: It’s clear that the thinking behind traditional business models has failed to keep up with the rapid changes in many markets. agree with Bob.

The Critical Importance of Buyer Personas in B2B Marketing Today

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They’re about what a buyer thinks about doing business with you.” share them with you so you can learn why good personas are so important to your business.  “ Buyer Personas are more than a story about a person. ” – Adele Revella of the Buyer Persona Institute. The advice is good but I think it does not go deep enough. better yet. Educate and Entertain.

How Sales Should Deal with Receptionists – the NIZ area

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As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. What went wrong?

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How to Organize a Digital Marketing Team – Lessons from Hubspot

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Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.).

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. My advice?

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The Colleges with Great Academics this Saturday

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Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. Duke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other.  Both are great academic institutions.  30pm on NBC on Saturday afternoon.  I’m there.  Are you?

How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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In about 1989. I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales)  My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA.  (How we finished last in a Proof of Concept and won the deal is another great story.). Business Objects of 1990 had a fatal flaw.

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Congratulations to CVS for pulling the plug on smoking

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Filed under: Business relationships , Fearless Competitor , Find New Customers , Florida. Business relationships Fearless Competitor Find New Customers Florida like everyone else does.). This is why the retailer CVS pulling the plug on smoking put a smile on my face and makes me happy during this important holiday season. Hopefully it will save some lives in the new year.

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The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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Marketing Made Simple TV has featured many of the most popular business experts out there today , including: Beth Comstock , Senior Vice President and Chief Marketing Officer of GE. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it.

Things I miss every single day

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The business avatar of Jeffrey L. Deeply sorry that my business site is not working and my email is broken.  Ogden of Find New Customers. Here are some things I miss every day. Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Pete, it’s definitely on my To Do list.

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The One Question Every Person Needs to Ask Him or Her Self

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That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! Filed under: Accident , Business relationships , Find New Customers , Florida. Accident Business relationships Find New Customers Florida If you are about to die and God gives you  one final wish, what would you wish for? To go to Heaven. Too stay alive.

The NetProspex Social Business Report

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B2B Marketing | NetProspex Social Business Report. Here is the permalink for the report – Netprospex Social Business Report. The Social Business Report. Netprospex uncovered the companies, industries, job titles, and cities using social media for business – the report is a comprehensive look at the widespread adoption of social media among businesspeople in the US.

The Awesome Power of Stories in Marketing

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Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks. B2B demand generation BtoB Marketing Business relationships Business Strategy Find New Customers Florida Social Media Social Networks Does your marketing team tell stories to your buyers? Awesome!

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Where’s your marketing plan? The most important marketing tool.

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So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? Maybe you want to get your company name on a race car or be part of an affiliate promotion for an event that would compliment your business type. Do you have a written marketing plan in your business today? Education.

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Top 10 Guests on Marketing Made Simple TV

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That is the reason I am the President of the Business Marketing Association of Tampa Bay as you will see by checking out my LinkedIn profile at the top right. “Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. ” with them. Why do you need Act-On Software?”

7 Personality Traits of Top Salespeople – from Harvard Business Review

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Love this article in Harvard Business Review, as the author, Steve W. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. With my background in sales, I relate to the personality traits that made me so successful in winning business. Sales Expert Jill Konrath. Quota achievement. Modesty.

5 Tips for Engaging in Social Media for Business

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It should be to be good at BUSINESS using social media. Focus on business goals and use social to drive them forward. You want to Fish Where the Fish Are – so if you want to connect to people as they are near your place of business, use mobile. All social media effort MUST move the business needle. So the work you put in must drive business results. That fear drives many businesses to social, but it is a bad reason to do it. Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Don’t do social for the sake of social.