Generating high quality sales leads is the single biggest challenge in business today. We help mid-sized companies (150 to 5,000 employees) who sell complex products to businesses to design, develop and implement world-class B2B demand generation programs to fill sales funnels with high quality sales leads. recently sat down with a marketing executive at a 1/2 billion software company and asked “If I were to call a marketing automation software vendor, give them a credit card number and get a log-in, what changed in your business?&# The answer: Absolutely nothing. MORE >>

” This should be a wake-call for all leaders in companies who sell products to other businesses. It’s clear that Marketing is going to have to fill this gap in your business. And we strongly suggest you reach outside the business to expert firms like BlueBird Strategies , The Annuitas Group , NuSpark Marketing , PointClear and even Find New Customers. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” The world is passing you by. MORE >>

Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , Get Back to Work Faster , Online Presence. Business relationships Demand Generation Fearless Competitor Find New Customers Get Back to Work Faster Online PresenceB2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. Why doesn’t it work? Flawed candidates have no chance. MORE >>

In this Marketing Made Simple TV show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis  sits down with show host Jeff Ogden  for an interesting discussion on the future of business in this fast-changing world. Brian is also author of the new book, What’s the Future of Business? ” In this show, you’ll learn: Why experiences matter to your business. How the future of business comes down to shared experiences. The post What’s the Future of Business? 'Brian Solis. Just click the Yes! MORE >>

'Buffer The Greatest Hits of the business management expert Peter Drucker. Peter Ferdinand Drucker  (November 19, 1909 – November 11, 2005) was an  Austrian -born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of business management education, and he invented the concept known as  management by objectives. Though Peter Drucker died in 2005 at the ripe old age of 95, he is considered the father of modern business. MORE >>