7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Jeff Ogden of Find New Customers ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Modesty. Conscientiousness.
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
Vendors of marketing software will promise you the moon, but the simple fact is the act of licensing software will not change your business one iota. But did your business improve? One of the things that differentiates best in class marketers is their determination to measure and define key metrics which drive business results. love salespeople. Are you one? What can I do?
Rebuilding a sales lead generation business after a crisis
FEBRUARY 24, 2013
The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor. Buffer Recently I joined a marketing firm to manage a huge global client. Great job. High salary. But things were ugly.
The Business Marketing Association is coming to Tampa Bay
MARCH 2, 2015
The Business Marketing Association of Tampa Bay was started by Jeffrey L. We’ve been working with Greg Olsen of the Business Marketing Association, as well as Shawn Elledge and Bernie Borges , who are top marketing experts and Shawn runs the Kansas City BMA group, which is one of the best. contact-form] Filed under: Business Marketing Association , Find New Customers.
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? She’s also a graduate of Harvard Business School and a champion of women in business. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show.
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Every business needs a mobile website today. Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. Pete Chamber of Commerce , to meet business owners here in Tampa Bay, since I moved down here a few months ago. Send an email to Jeff L Ogden at gmail,com.
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
They’re about what a buyer thinks about doing business with you.” share them with you so you can learn why good personas are so important to your business. “ Buyer Personas are more than a story about a person. ” – Adele Revella of the Buyer Persona Institute. The advice is good but I think it does not go deep enough. better yet. Educate and Entertain.
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ” (He’s considering adding the award-winning marketing expert Jeff Ogden to his team.).
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
How Jeff Ogden of Find New Customers evaluates business investments
DECEMBER 9, 2014
There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? Petersburg Chamber of Commerce. I don’t know business leaders down here and they are the best business-oriented Chamber of Commerce. What do you think of our tough business criteria for company investments? Does it deliver a high potential return on investment?
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Do them right and your business soars. Do them wrong and your business struggles to earn trust. Please do not contact me if your business is in Georgia, due to a non-compete agreement. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. Buyer Personas are about people , not websites. ”).
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. What went wrong?
Every single day is a gift for me
APRIL 9, 2015
Also want to thank my business partners at Likeable Local, who do such a great job. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.) Cracked spine, broken ribs, tubes, etc. My mom kept a log that is frightening to read.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Author of twelve books. Former chief evangelist of Apple.
The Awesome Power of Yes in Business and Life
JANUARY 26, 2015
What do when it’s your turn (and it’s always your turn) by Seth Godin, which was a gift from Likeable Local , our business partners, and it’s a great book. It’s a great strategy for life and business, so say Yes often. David Sable, Global CEO of Y&R. David’s now a good friend of mine. We get a chance to be needed and do what matters. He simply asked.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Vendors certainly know the true value of what they are vending, but when they seek to convince business buyers of the value, the buyers become suspicious. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. My advice?
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
The transformation of Find New Customers started by coming up with 2 cardinal business rules and making them your company Bible. “ Social Media Marketing software to make your business more Likeable,” Signed up with the St. Petersburg Chamber of Commerce to meet more local business leaders.As Take control of your own destiny and grow your own business!
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. The Mendoza College of Business at the University of Notre Dame took the No. spot for the fourth year in the Bloomberg BusinessWeek 2013 “Best Undergraduate Business Schools” ranking. Experiential marketing.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Marketing Made Simple TV has featured many of the most popular business experts out there today , including: Beth Comstock , Senior Vice President and Chief Marketing Officer of GE. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it.
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
by Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Educate: Your customers don’t know what they don’t know. By engaging in communities where your customers are, you are raising awareness about what it is your business does, and adding value to the relationship. Bestselling Author, Global Business Celebrity & Sometime Cowboy. Use them!
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 The case for building your personal brand. Guy’s personal message to YOU!
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference
AUGUST 5, 2013
The post Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference appeared first on Fearless Competitor. When Looking for Keynote Speakers, why Should You Hire Jeff Ogden to Keynote your next big Marketing Conference? There are two critical make or break skills for keynote speakers. The very best speakers offer both. Great story-teller – to hold an audience.
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? Maybe you want to get your company name on a race car or be part of an affiliate promotion for an event that would compliment your business type. Do you have a written marketing plan in your business today? Education.
The Business Marketing Association is coming to Tampa Bay!
JANUARY 29, 2015
The Business Marketing Association , which is now part of the ANA, is the largest marketing association dedicated to business to business marketing. No business to consumer marketing here at all. Membership is led by Rick Cabigas and we We have a special discounted offer for young business marketers under 30. Both are dear friends of Jeff Ogden. Have you seen it?
Top 10 Peter Drucker quotes on Business Management
FEBRUARY 27, 2013
Buffer The Greatest Hits of the business management expert Peter Drucker. Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian -born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He wrote many books and shared muc h business wisdom.
B2B Marketing Trends for 2016
better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
In about 1989. I got a job with Business Objects (now owned by IBM) in New York City as an Account Executive (sales) My experience in the business intelligence industry was zero, but I worked hard and closed a bunch of deals, including Heineken USA. (How we finished last in a Proof of Concept and won the deal is another great story.). Business Objects of 1990 had a fatal flaw.
How Jeff Ogden of Find New Customers got one of the nicest business cards in America
DECEMBER 17, 2014
Check it out.)) has a beautiful business card, which has impressed so many people, including Gary Bender of Vistage. It is a beautiful card with round corners and a quote from Seth Godin on a back of every card. good business card is so important today, and I have a great one. Chief Marketing Officer Find New Customers Business cards Christmas Gift Jeff Ogden Good idea, Gary.
The Awesome Power of Stories in Marketing
DECEMBER 3, 2014
Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks. B2B demand generation BtoB Marketing Business relationships Business Strategy Find New Customers Florida Social Media Social Networks Does your marketing team tell stories to your buyers? Awesome!
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
Second, if you have a HootSuite enterprise account, you can schedule to a Google+ Business Page (as opposed to a personal profile). Guy Kawasaki is a special advisor to the Motorola business unit of Google. How I Post—A Social-Media Core Dump. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). million followers.
Content Marketing Playbook: Strategy and Roadmap
to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.
5 Tips for Engaging in Social Media for Business
MARCH 13, 2012
It should be to be good at BUSINESS using social media. Focus on business goals and use social to drive them forward. You want to Fish Where the Fish Are – so if you want to connect to people as they are near your place of business, use mobile. All social media effort MUST move the business needle. So the work you put in must drive business results. That fear drives many businesses to social, but it is a bad reason to do it. Jay Baer of Convince and Convert did a webinar with Argyle Social recently. Don’t do social for the sake of social.