Everything Technology Marketing

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Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

Say you’re a small accounting firm that works primarily with small businesses. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. The Hinge Research Institute conducts regular research on the professional services marketplace. And that’s because it’s exactly what you’re doing.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. Happy New Year! It is time again for our annual B2B Marketing "predictions". And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

A Simple B2B Marketing Framework

Everything Technology Marketing

RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

New technologies and marketing automation are just one expression and a driver of this change, but it goes much deeper, affecting the way we organize marketing, engage with customers, find new business opportunities, and deliver value to the stakeholders inside and outside our organizations. The question "Is traditional B2B marketing dead?" ignited a lively discussion.

Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Never before have marketers had the opportunity to understand their audiences in such fine, precise, and comprehensive detail. We’ve identified three key steps.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around. HOW DO I MARKET TO SEGMENTS?

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven engineering and development, sales, marketing, and operations. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. But the craft of identifying and selecting the right segments is too often rushed and under-appreciated.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link Then plot your segments against this chart using the two dimensions.

5 Steps to B2B Marketing Success

Everything Technology Marketing

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Prospects and customers are becoming more sophisticated and better informed than ever before.

Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy. For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk. Thank you, Holger Schulze

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. One of the interesting topics that came up was outsourcing. Is marketing moving to a subscription based model? What do you see happening?

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Marketing Operations to the Rescue – A 5 Step Program I believe this challenge is quite healthy as it provides strong incentives for marketing to become a truly performance driven and business critical function of the company. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. Who are your most profitable customers?

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc. Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing. How are you managing marketing in your organization

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Getting what you want in life or business comes down to the same principles. Data (In Business). Tenacity (In Business). By Brooke B.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The result is the People or Profits Report.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. The answer? A lot.

Case 109

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers. We put out flyers, hung up posters, ran some newspaper ads, and gave out business cards.

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. From the book and the interview, it struck me that Belichick uses a sophisticated information technology platform to help unearth counter-intuitive insights about his business to create competitive differentiation. Tweet this]. Tweet this].

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development, its only goal should be to get the viewer to seek more information. That makes sense — it’s just another thing we do with a smartphone.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

Rules 102

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana. The good news?

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits? You''d lose a lot of business right? ” Today, it is nearly ALL about your stupid company.