Everything Technology Marketing

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. What is the amount of revenue retained?

Analytics 100
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Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

Integrating Social Media into Sales and Marketing Automation (Lydia Sugarman, CEO and founder of Venntive) Apr 18 @ 11 am ET | 8:00 am PT Register Here: [link] The Shift to Social Business (Michael Brito, SVP Social Business, Edelman Digital) Apr 17 @ 5 pm ET | 2 pm PT Register Here: [link] Generating Demand that Actually Converts into Revenue - A (..)

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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

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Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

Say you’re a small accounting firm that works primarily with small businesses. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. This may feel an awful lot like giving away your knowledge for free.

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Thank you for participating in the survey!

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Winning the Business Anything and everything can be found online. The firm that does the best job educating them is often the one that wins the business. All of these lead to more web visitors through social media and SEO. This educational process replaces the old golf course method of developing trust.

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B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link] What segmentation approach worked for you?