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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. marketing tactic doesn’t mean it’s right for her business. What people fail to understand is that there are 2 types of marketing.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. The following are 5 lessons I think we can learn from what this editor did to destroy her business with one “lifted” article and one email. This business model appeals to people who hate their day job, have a hobby they enjoy, want to work from home, and believe they can get rich working online. institution. link].

How to Write Meta Tags

eMarketing Strategist

Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. The beginning of a title tag is prime real estate and since the only people searching on your business name already know who you are, I start with key phrases likely to be used by people who don’t know you yet. Plus, if your website doesn’t rank for your business name, you’ve got bigger problems than meta tags.). Some Things You Need to Know Before You Start Writing.

How to Write Meta Tags

eMarketing Strategist

Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. The beginning of a title tag is prime real estate and since the only people searching on your business name already know who you are, I start with key phrases likely to be used by people who don’t know you yet. Plus, if your website doesn’t rank for your business name, you’ve got bigger problems than meta tags.). Some Things You Need to Know Before You Start Writing.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. First of all, unscrupulous web designers will try to strong arm you into letting them do it because they know they’ve got you over a barrel if you try to take your business elsewhere. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. First of all, unscrupulous web designers will try to strong arm you into letting them do it because they know they’ve got you over a barrel if you try to take your business elsewhere. Here’s a local news story about what happened. Nothing. Absolutely nothing.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. Helpareporter.com is a publicity resource every small business can use. Business and Finance. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. There is a solution. Different countries.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. Many of whom don’t have the slightest idea of how to run a business. The following is a story about a woman who screwed up.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Because passive marketing is the most commonly used form of marketing, business owners who  need to use active marketing don’t realize they are relying on the wrong marketing approach to bring in customers. marketing tactic doesn’t mean it’s right for her business. There’s passive marketing and active marketing.

The Power of Negative Attention

eMarketing Strategist

recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. It’s a story worthy of a John Grisham novel.

The Power of Negative Attention

eMarketing Strategist

recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The vast majority of online business owners are honest people who want happy customers. I’ve been writing a lot of “cautionary tale” blog posts recently. It’s a story worthy of a John Grisham novel.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

It includes lessons you need to learn to build your business via Facebook. Have a profile as a person not a business…  Check. 2. doubt the owners of MPD understood what they were asking when they required contest entrants to Friend their business which is why I did the following. really wanted to enter this contest so I posted a question on MPD’s Wall asking, “Why do you require people to Friend your business in order to enter the contest?&# The following post is a cautionary tale about the importance of knowing how to use a social network. Wrong.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. Understand the Heart and Soul of Your Audience. That’s okay.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

It includes lessons you need to learn to build your business via Facebook. Have a profile as a person not a business…  Check. 2. doubt the owners of MPD understood what they were asking when they required contest entrants to Friend their business which is why I did the following. really wanted to enter this contest so I posted a question on MPD’s Wall asking, “Why do you require people to Friend your business in order to enter the contest?&# The following post is a cautionary tale about the importance of knowing how to use a social network. Wrong.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Since the vast majority of small businesses don’t have that kind of marketing budget, it seems like the only way to connect with journalists is to bump into them in line at the grocery store. Many times, if a HARO source is not a well known TV program or newspaper they will list their URL in the query.  I’ve learned about several business related blogs that I’m now following. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. You bet I will! link]. link].

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Just a week later, the New York Times had an article “ Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand ” about a Mommy Blogger boot camp. Keep in mind that it only takes a few well placed mentions of your business or product to become the next overnight sensation. The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. People quickly see the wisdom of this approach. What Should You Look For? hipasiwannabe.com.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? This could take hours! That’s where Google Alerts comes in.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help.

SEO 2

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. If you have an internet based business like I do, you still need to ask yourself “Where does my target market hang out?” You understand how they perceive what they need, how they do business, what they are looking for and their hopes and dreams.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. If you have an internet based business like I do, you still need to ask yourself “Where does my target market hang out?” You understand how they perceive what they need, how they do business, what they are looking for and their hopes and dreams.