eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about.

Work 39

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about.

Work 39

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? I think it’s important for any business owner to read the full article because it’s a cautionary tale. This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. The following are 5 lessons I think we can learn from what this editor did to destroy her business with one “lifted” article and one email. I’m pretty sure I know how this cooking magazine got started because one of the business models internet marketing gurus espouse is, “Start a website, build an audience, and make money on advertising and membership.”

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

How to Write Meta Tags

eMarketing Strategist

Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. The beginning of a title tag is prime real estate and since the only people searching on your business name already know who you are, I start with key phrases likely to be used by people who don’t know you yet.

How to Write Meta Tags

eMarketing Strategist

Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. The beginning of a title tag is prime real estate and since the only people searching on your business name already know who you are, I start with key phrases likely to be used by people who don’t know you yet.

How to Kill Your Business with One Email

eMarketing Strategist

She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. The following are 5 lessons I think we can learn from what this editor did to destroy her business with one “lifted” article and one email.

The Power of Negative Attention

eMarketing Strategist

I recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The vast majority of online business owners are honest people who want happy customers.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The Power of Negative Attention

eMarketing Strategist

I recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The vast majority of online business owners are honest people who want happy customers.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Because passive marketing is the most commonly used form of marketing, business owners who need to use active marketing don’t realize they are relying on the wrong marketing approach to bring in customers.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. I promise, you won’t be turning away business because your website is too specific.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

In this case I have entered “content strategy” (a topic I need to stay educated about for my business). Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about.

SEO 2

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. I have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. I have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

As a business owner, I’m hardly unique in my struggle to get everything done. There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. I’m a pretty organized person.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

As a business owner, I’m hardly unique in my struggle to get everything done. There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. I’m a pretty organized person.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

As a business owner, I’m hardly unique in my struggle to get everything done. There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. I’m a pretty organized person.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

As a business owner, I’m hardly unique in my struggle to get everything done. There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. I’m a pretty organized person.

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. If you have an internet based business like I do, you still need to ask yourself “Where does my target market hang out?”

How to Make Your Website Copy Memorable

eMarketing Strategist

Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. If you have an internet based business like I do, you still need to ask yourself “Where does my target market hang out?”

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

But business owners do this all the time when they have their web designer register their domain name for them. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? I think it’s important for any business owner to read the full article because it’s a cautionary tale.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? I think it’s important for any business owner to read the full article because it’s a cautionary tale.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? I think it’s important for any business owner to read the full article because it’s a cautionary tale.

Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? I think it’s important for any business owner to read the full article because it’s a cautionary tale.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

assessed against my business. Legitimate businesses don’t need that kind of “authorization.&#. Talk about a crappy way to start a Monday! I checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50

How to Write Meta Tags

eMarketing Strategist

Write Unique Tags for Each Page It might be really important to you to rank #1 for “business coach in Boston, MA” but you’re not going to get there by using that in the title tag for every page of your website. The beginning of a title tag is prime real estate and since the only people searching on your business name already know who you are, I start with key phrases likely to be used by people who don’t know you yet.