It includes lessons you need to learn to build your business via Facebook. Have a profile as a person not a business…  Check. doubt the owners of MPD understood what they were asking when they required contest entrants to Friend their business which is why I did the following. really wanted to enter this contest so I posted a question on MPD’s Wall asking, “Why do you require people to Friend your business in order to enter the contest?&# don’t want to negatively impact their business. like jewelry. Be a Fan… Check. Wrong. MORE >>

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!). MORE >>

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. For example, I cannot set up an account as myself, Elgé Premeau, and then set up another account as my business, eMarketing Strategist. Many times I’ve had to explain to a frustrated business owner that you cannot change someone from a Friend to a Fan. Also, you can’t be yourself. MORE >>

When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. For example, I cannot set up an account as myself, Elgé Premeau, and then set up another account as my business, eMarketing Strategist. Many times I’ve had to explain to a frustrated business owner that you cannot change someone from a Friend to a Fan. Also, you can’t be yourself. MORE >>

An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. Helpareporter.com is a publicity resource every small business can use. Business and Finance. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. There is a solution. Different countries. MORE >>