Direct Response Coach

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Why Remarketing is a MUST for every business

Direct Response Coach

The post Why Remarketing is a MUST for every business appeared first on McCarthy and King Marketing. Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. Most people are [.].

Business 100
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List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

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Small business SEO: What finally turned me on to SEO

Direct Response Coach

But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. The post Small business SEO: What finally turned me on to SEO appeared first on McCarthy and King Marketing. I knew it was.

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Do you have the patience for content and inbound marketing?

Direct Response Coach

We use it ourselves and believe it’s an important long-term strategy for every business. There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. Note I said long-term – and therein lies the challenge for many organizations. I’ll explain in a minute, [.].

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Account-Based Marketing and Direct Mail

Direct Response Coach

It starts with the understanding that most of your business is going to come from a small group of businesses that [.]. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).

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Direct Response Advertising on the Google Display Network

Direct Response Coach

But I would be the first to tell you that direct mail is not the solution for every business or every situation. As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. Direct mail is but [.].

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The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working.