| | | Digital Voices | | Business | 60 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES MARCH 1, 2013 Incorporating the Future of Mobile Into Your Marketing Strategy Whatever benefits you derive from mobile technology as a consumer, they correlate directly to opportunities in the mobile space that one business or another is taking advantage of. Including mobile in the marketing strategy is increasing ROI for many businesses that are discovering how best to engage with their customers wherever they are. So, what’s in store for us this year? | DIGITAL VOICES MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Google+ is a common thread, not another channel. | DIGITAL VOICES JUNE 22, 2012 After You Invest In Mobile Offerings, Invest In Your Mobile Marketing Many businesses are rushing to do the "right" thing by investing in mobile, but they may not be properly identifying what kind of content their audience is looking for, they could be rushing off half-cocked and offering a questionable user experience, and they may not be marketing the right elements of what they have to offer, if indeed they are marketing it at all. and U.K )? | DIGITAL VOICES AUGUST 28, 2012 How to decide between Mobile App and Mobile Site Development [Video] Developing a mobile strategy for your business or enterprise is no longer a nice-to have or luxury item. That being said it’s important that businesses don’t simply pull the trigger on potentially expensive mobile site development without first exploring the strategic opportunities and how your mobile strategy will gain you an advantage over your competitors. | | | | | | | | | -
DIGITAL VOICES | TUESDAY, JULY 24, 2012 Responsive Design and Why it's Important for Business The advantages of Responsive Design are numerous especially for businesses and brands alike. Below are 4 main benefits that Responsive Design would bring to your business. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. The size and shape of the screen is recognized easily, whether it is an IPad or a mobile device. link]. MORE >> -
DIGITAL VOICES | THURSDAY, MARCH 21, 2013 5 Mobility App Adoption Ideas – If you build it, will they come? Once you’ve identified that exploitable business opportunity, you have to take off your company hat and design with your users in mind! So what are some of the ways your you can tie your users’ core motivations back to improvements in your business processes to provide incremental value to your company? Make your app fun – give it some “wow” factor: Of course your purpose is to transact business with your custom mobile app, but that doesn’t mean you have to be stodgy. They want to be in touch and share and have fun and enjoy convenience. MORE >> -
DIGITAL VOICES | WEDNESDAY, JULY 13, 2011 Marketing Metrics: The key to marketing ROI The task of moving a potential client through the sales funnel requires the marketer to consider many important factors when planning campaigns: Customer Interest : The sale of a service or complex product results from a business need that originates with the client. Modern business analytics and marketing dashboards – when executed correctly – can provide marketing executives the real-time information they need to move a prospect along the sales pipeline, and identify the proper time to reach out to leads with a sales call. Post Script: It’s not just about new business. MORE >> -
DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012 Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! Many retailers and businesses looking to cash in on the mobile craze think that developing an app for the iPhone or iPad is the way to go (and with the success of the platform they may not be wrong!). For many brands who demand a pixel-perfect graphic experience, this option may not be tolerable – but for the business who values ease and scalability, browser-based mobile experiences may be the way to go. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. MORE >> -
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012 The U.S. Army Deploys A Mobile Strategy Fit For Your Business Determine lines of business that would benefit from a mobile solution. Will mobile be a priority for your business in 2012? Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. All apps are approved for use on the Army Network's Common Environment. Discuss Distribution. It should be. MORE >>
- Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key DIGITAL VOICES | MONDAY, AUGUST 20, 2012
- Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Social Media Buttons For Facebook - Driving Social Engagement Series DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012
- White Elephants on the Web DIGITAL VOICES | THURSDAY, MAY 10, 2012
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- How Social Media Marketing is Driving Big Businesses DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- Big Data and the New Marketing Paradigm DIGITAL VOICES | TUESDAY, MAY 22, 2012
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Augmented Reality and its Implications for B2B Marketing [video] DIGITAL VOICES | TUESDAY, APRIL 9, 2013
- Augmented Reality and its Implications for B2B Marketing DIGITAL VOICES | TUESDAY, APRIL 9, 2013
- Mobile App Competition is Fierce - Focus on Value to Win DIGITAL VOICES | WEDNESDAY, MARCH 13, 2013
- Enterprise Mobility Apps – Can They Really Deliver Bottom Line Results? DIGITAL VOICES | TUESDAY, MARCH 5, 2013
- Requirements Analysis – a Critical First Step in Web Site Design. DIGITAL VOICES | TUESDAY, FEBRUARY 19, 2013
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- 5 Steps to an Integrated Marketing Strategy DIGITAL VOICES | TUESDAY, AUGUST 23, 2011
- Bootstrapping a Marketing Program with Analytics DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
- Web 2.0 – a categorization model DIGITAL VOICES | FRIDAY, MAY 2, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Web 2.0 – a categorization model DIGITAL VOICES | FRIDAY, MAY 2, 2008
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- Email marketing: Strategy and best practices for communicating with customers. DIGITAL VOICES | THURSDAY, MARCH 3, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Bootstrapping a Marketing Program with Analytics DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Keep Your Content Rich, Engaging, and Fresh to Help SEO and Ensure Repeat Visits. DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
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