| | | Digital Body Language | |  Business | 85 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE NOVEMBER 24, 2009  Marketing Automation and B2B Marketing Predictions for 2010 few very early examples will arise of organizations in B2B who have changed their definition of the Marketing team to truly provide them with greatly enhanced ownership or influence into the product/solution areas of the business as well as the services areas around it, as those are both critical to overall company brand and reputation. 3) A Degree in Marketing Engineering?: Sort of. | DIGITAL BODY LANGUAGE JUNE 1, 2009 Lead Scoring: Eight Critical Questions to Consider These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales? | | | | | |
| DIGITAL BODY LANGUAGE MAY 24, 2009  Digital Body Language: Our B2B Facebook Marketing Strategy What is our business rationale for this? It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. Keep it friendly. The idea of discussing the latest whitepaper or marketing best practices did not seem to fit the social vibe of Facebook. So, our Facebook plan developed. | DIGITAL BODY LANGUAGE FEBRUARY 4, 2010  Deep Searches and Content Proliferation To keep on top of trends, buyers might search for how specific new capabilities are affecting their industry (“ augmented reality in real estate ”) or trends in businesses like theirs (“ small business adoption of CRM ”). Take, for example, search. In response to this, buyers are beginning to adapt how they perform searches, and are seeking ever more precise and deep information. | DIGITAL BODY LANGUAGE MAY 12, 2009  Cherry Picking of Leads: B2B Marketing to Sales Handoff Steve Kellogg at Astadia raised the question very aptly in his Endless Lead Loop post, and it's a question we all face as we wrestle with the business process of lead scoring and handing leads from marketing to sales. Let me start by saying that there is no right answer here, and businesses that have consciously decided to allow cherry picking are not necessarily doing anything wrong. | DIGITAL BODY LANGUAGE FEBRUARY 16, 2010  Passive Discovery vs Active Discovery sense that prices are higher than they actually are can be adjusted by sharing stories that relate to smaller or cost-conscious businesses. In looking at the messaging architecture you put together for each buyer role and how they progress through their buying process , it’s important to think through how the message you need to get to the buyers will be discovered. | | | | | | | |
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DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation
However, many marketers become enamored with the latest technology and jump into marketing automation without considering the human investment and business processes needed to make their efforts successful. For example, if a lead responds to a campaign about your XYZ solution, your program can send her a case study about a customer who achieved strong business gains after implementing your solution. If you focus on the technology over the planning, you won’t have the backbone necessary to support your marketing automation efforts and convert more leads into sales. MORE >> -
DIGITAL BODY LANGUAGE | THURSDAY, MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers?
Lots of businesses, especially those selling to consumers, are experimenting with special offers via foursquare in order to motivate those in the area to drop in, make a purchase, or accept an offer. However, it’s not clear that there is any relevant parallel of this in the business to business environment. Business buyers for any given organization are much fewer in numbers, do not generally make purchases based on their current location, and are unlikely to be motivated by the style of offers (come in now, save $10) that are viable using location-based advertising. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010  Evaluating Marketing Automation - 10 Questions To Ask
Some organizations have the skills in house to make the needed business process changes, and some organizations are more comfortable bringing in outside expertise in order to facilitate discussions, avoid mistakes, and gain consensus on the changes. These questions will differ based on your business and your team, but the following list of ten questions will hopefully get you started. How do the data, activities, and process aspects of the integration work together with our business? The market for marketing automation software is doing very well these days. Area code? MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 6, 2009  Social Media Buzz at a Live Event
blogger marketing resource site is a great way to do this, and we made the URL known through distributing business cards at registration with the URL clearly visible. We just finished up Eloqua Experience 2009, which was a spectacular event all around. Marketers from around the world came to celebrate success, and we filled three days with great discussions, fabulous speakers, and new connections among the best marketers in the world. was asked many times what we did to have that much social media buzz at a live event. As an obvious step, wireless access was available to all. MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, JULY 30, 2010  The Results: Is B2B Content "Likeable"
Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/ business atmosphere of Twitter. A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. While I will admit that I personally am more active on Twitter than on Facebook, I gave the “like” button a more prominent position at the top of the post to hopefully even the score a little bit. MORE >>
- 5 technology trends every software marketer needs to know about DIGITAL BODY LANGUAGE | TUESDAY, JUNE 29, 2010
- Membership has its Privileges; Best Practices IP vs. Social CRM DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
- Trust, Reputation, and Inside Sales DIGITAL BODY LANGUAGE | TUESDAY, JULY 13, 2010
- The Foundation for Great Marketing is Great Data DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 14, 2010
- Marketing Dashboard: Passive Discovery DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
- Unsubscribes and Content Relevance in B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, MAY 21, 2009
- Marketing Dashboards DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009
- Can Marketing Really be a Revenue Engine? DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 20, 2010
- Is B2B Content "Likeable"? DIGITAL BODY LANGUAGE | TUESDAY, MAY 4, 2010
- Buyer Roles, Buying Stages, and Perception Challenges DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 3, 2010
- Social Media and Revenue DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 5, 2011
- The Buying Process; Auditing your Content Assets DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 4, 2009
- Market Relationships, Social Relationships, and B2B Marketing in Social Media DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
- Data and Predictions in B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, AUGUST 24, 2009
- Marketing Automation Weekly Wrap-up - 2009/08/07 DIGITAL BODY LANGUAGE | FRIDAY, AUGUST 7, 2009
- What is B2B Marketing? DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
- Text “WhoCares?” to 66863 DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 17, 2010
- Social Media and B2B Marketing - 6 Things You Can Do DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 20, 2009
- Data Management Is as Sexy as a High Quality Mattress DIGITAL BODY LANGUAGE | TUESDAY, JUNE 30, 2009
- Brand Choice: “vision of perfection” or “perfect visibility” DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 24, 2010
- SaaS, Social Media, and the Economics of Smart Buyers DIGITAL BODY LANGUAGE | MONDAY, NOVEMBER 2, 2009
- Relationship Sales and Today's New Buyer DIGITAL BODY LANGUAGE | TUESDAY, SEPTEMBER 8, 2009
- How a 99¢ iTunes Download Can Change the B2B Software Industry DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 12, 2010
- The Medium is the Message: B2B Marketing, Social Media, and Conversation Context DIGITAL BODY LANGUAGE | THURSDAY, MAY 14, 2009
- Assessing the Buyer's Toolkit - 10 examples DIGITAL BODY LANGUAGE | FRIDAY, MARCH 6, 2009
- Calculating the Value of a B2B Marketing Campaign DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010
- LinkedIn as Facebook for the Business World DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010
- Sherlock Holmes' Insights on B2B Marketing Data DIGITAL BODY LANGUAGE | THURSDAY, MAY 28, 2009
- Mapping the Buying Process - A Framework DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
- Marketing Automation Weekly Wrap-up - 2009/08/31 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 31, 2009
- Employees, Social Media, and Superstar Economics DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 11, 2009
- The Map is not the Terrain: Marketing Analysis and the Non-Linear Funnel DIGITAL BODY LANGUAGE | MONDAY, AUGUST 10, 2009
- Four Reasons for an Information Concierge DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 27, 2010
- The SaaS Experience; Application, Knowledge, Best Practices DIGITAL BODY LANGUAGE | THURSDAY, APRIL 30, 2009
- D&B: Digital Body Language Throughout Customer Lifecycle DIGITAL BODY LANGUAGE | TUESDAY, MAY 5, 2009
- CEOs and Marketing Metrics DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 20, 2010
- TriNet: Sweet Music - Targeting of Purchase-Ready Buyers DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
- Evaluating Marketing Automation/CRM Integration DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 21, 2009
- Building Benchmarks - 3 Main Approaches DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 1, 2010
- Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 30, 2009
- 6 things the iPad means for B2B Marketers DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 28, 2010
- Twitter, Evolution and the Cambrian Explosion DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 11, 2009
- The Contact Washing Machine DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
- Exeros: A Viral Contest Leads to the Creation of a University DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 29, 2008
- The Rise of the "Fanmium" Products DIGITAL BODY LANGUAGE | TUESDAY, MARCH 30, 2010
- Information Will Find Me DIGITAL BODY LANGUAGE | TUESDAY, MARCH 23, 2010
- Google, Display Ads, and B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 22, 2010
- Cash Flow Statement as a Metaphor: Sources and Uses of Leads DIGITAL BODY LANGUAGE | THURSDAY, FEBRUARY 18, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Interview with David Meerman Scott DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 6, 2010
- Influencers, Advocates, and the Mainstream DIGITAL BODY LANGUAGE | MONDAY, JANUARY 4, 2010
- Simple Metrics and the Business Case for Marketing Automation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 17, 2009
- No such thing as a Neutral Outcome DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 15, 2009
- The Content Gap - Lead Nurturing and Content Creation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 10, 2009
- Publishing vs Social Media; a Difference of Filters DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 8, 2009
- Loose Coupling and Analysis of the Marketing Process DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 19, 2009
- Relationships Salespeople's Biggest Competitor DIGITAL BODY LANGUAGE | WEDNESDAY, OCTOBER 14, 2009
- Natural Search in B2B Marketing - Analyzing Discoverability DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 12, 2009
- Sales/Marketing Integration - The Technology Stack DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 6, 2009
- Fit, Engagement, and MQLs: Mapping the Lead Handoff to Sales DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 30, 2009
- Marketing Automation for SMB Organizations DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 14, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- Renewal Marketing and Social CRM DIGITAL BODY LANGUAGE | THURSDAY, SEPTEMBER 10, 2009
- 6 Really Simple Marketing Metrics for your Execs DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 11, 2008
- What I Learned in Kindergarten about B2B Marketing DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 18, 2008
- Driving Value for Sales: The Art in the Science DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 20, 2009
- Metaphors, Mental Models, and Nurture Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 2, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- VFA: Nurturing to Re-Engage Dead Leads DIGITAL BODY LANGUAGE | MONDAY, APRIL 6, 2009
- Lead Scoring - Providing Disposition Options DIGITAL BODY LANGUAGE | TUESDAY, MAY 26, 2009
- Dimensions of Lead Scoring DIGITAL BODY LANGUAGE | FRIDAY, DECEMBER 5, 2008
- Lead Scoring; Points, Ranks, and Sales Handoff DIGITAL BODY LANGUAGE | SATURDAY, DECEMBER 6, 2008
- Analyzing B2B Marketing: Balance Sheet and Income Statement DIGITAL BODY LANGUAGE | THURSDAY, JUNE 4, 2009
- Is Good-Enough-Marketing-Automation Really Good Enough? DIGITAL BODY LANGUAGE | MONDAY, JULY 6, 2009
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