Digital B2B Marketing

article thumbnail

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations. Your Product or Service. Your Sales Organization.

Business 100
article thumbnail

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly.

Linkedin 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

If you don’t know who Sharon Drew is, she is the creator of Buying Facilitation and has written multiple books delving into how and why businesses buy, including the behind-the-scenes issues that sales, content and marketing automation often do not address today. If it didn’t, they would already be out of business.

Buy 100
article thumbnail

B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

The promotional product business was a $15.6 billion business in 2009 ( source ). Two sentences with what makes your solution worth remembering, a URL and a business card, included with the package, is appropriate. Your marketing will be seen as an indicator of the quality of your marketing service. Your Turn.

article thumbnail

Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

There is not one magical strategic plan for a business, there are multiple strategies that will be effective for your business (and a few that will not be). Particularly in smaller businesses, you may have a knowledge gap. Filed under: Business , Strategy.

Barriers 100
article thumbnail

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. Filed under: Business. These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. We see this change playing out today.

Lock-In 100
article thumbnail

Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

The Portland Business Journal generally only shares links to their own content. timeline, you see links from two different sites, the Portland Business Journal and Oregon Sustainable Business. However, when you look at their public bit.ly The same person is likely managing Twitter for both sites’ accounts.