| | | Dianna Huff - B2B MarCom | |  Business | 127 articles |
| Page 1 of 2 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. Tweet Is your company website not doing its job — i.e. generating leads and sales? Below you’ll find their tips and as well as mine. Design. Content. | DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. | | | | | |
| DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. The panel, of which I was a part, featured four bloggers: two from actual news agencies, a food blogger who blogs at night after her day job, and myself — a crazy busy marketing consultant who blogs when I can squeeze it in. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. You can read the Tweet stream to see some of the questions and comments. The questions were really good and everyone was engaged. You need to determine what your news is and which type of blogger you should be pitching. | DIANNA HUFF - B2B MARCOM DECEMBER 18, 2011  Joe Chernov from Eloqua Dishes on New Facebook for B2B Report leads that become sales), and two, FB is a place where you can let your hair down a little bit and have some fun, also a huge mind shift for companies that have a more conservative approach to business in general. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). | DIANNA HUFF - B2B MARCOM SEPTEMBER 11, 2012  Six Questions to Ask Before Buying a WordPress Theme Rachel and Stephen build custom WP sites and blogs but often get requests from businesses that want to go with pre-built themes in order to save money. DH: So for those businesses who truly are on a budget and can’t go the custom theme route, (such as my son’s fencing club), what advice do you have for buying a theme? How important is a custom theme to your business? Help!”. | DIANNA HUFF - B2B MARCOM FEBRUARY 2, 2012  B2B Social Media: It’s Not About Sales. It is About Sales. In today’s BtoB magazine’s Social Media Marketing column, Small Business Social: Start Small, Stay Focused , for which I was interviewed, Katheleen Peters (who was also interviewed) says that small business owners want to measure everything by sales. What I loved about this call was that he actually took the time to learn about me and my business before the call. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 17, 2012  For Freelancers / Consultants: Under What Name Should You Do Business?
” Unfortunately, I couldn’t use “James’ Mom” as a business name when I was thinking about what to name my business back in 1998. wanted to change my business name to Dianna Huff, Inc. as my official business name). Freelancers and consultants often ask me what they should do with regard to their business name. And, people who have been in business for 10 or 15 years wonder if they should rebrand under their personal names as they’ve built a reputation. Do you want to grow your business? Great kid!” MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012 Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
blog leads to increased exposure for your business. m not saying that every single business needs to implement a blog – or that each post you write will garner this type of exposure. But, blogging does make sense for business-to- business and here’s why: It shows your expertise – The marketers and small business owners I talk to worry that they’ll need to produce long, thought-provoking pieces. Your ideas get linked to, tweeted, and commented on – giving you and your business yet more exposure. These are all great reasons to blog. But I have another one. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. The Internet and its associated technologies have significantly lowered the cost of starting and maintaining a business. In between the banter and fun of Facebook, Twitter and G+, business happens. It’s now harder than ever to market a business — especially if you’re the owner of a small company. I’m a small business owner, too. Those days are now over. What do you think? MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. The Internet and its associated technologies have significantly lowered the cost of starting and maintaining a business. In between the banter and fun of Facebook, Twitter and G+, business happens. It’s now harder than ever to market a business — especially if you’re the owner of a small company. I’m a small business owner, too. Those days are now over. What do you think? MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter
read the Wall Street Journal just about every day -- focusing mostly on the Marketplace and Personal Journal sections plus any relevant business news on the front page. like to read articles about companies and their successes and failures and anything about Google, Facebook, Twitter, Apple, P&G, Steve Jobs, women in business, technology, and social media. Fortune Small Business , and Fast Company and will often retweet items of interest ( Hootsuite makes this easy as it has a built-in URL shortener). August, 2010. Published by Dianna Huff. Volume 10, Number 8. MORE >>
- Facebook B2B Content Campaign Increases Reach DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 19, 2012
- What My Coffee Grinder Taught Me About Social Media Hype DIANNA HUFF - B2B MARCOM | SUNDAY, MAY 22, 2011
- Your Prospects Don’t Know Who You Are DIANNA HUFF - B2B MARCOM | MONDAY, AUGUST 2, 2010
- Is Your B2B Website iPad Friendly? DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 24, 2011
- B2B Print Ads: 10 Tips for Increasing ROI DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 12, 2010
- Quick Tip: Trusted SEO Resources for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 28, 2012
- Honor Your Creative Self: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
- Building Relationships on Twitter: Consider What You Tweet DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 15, 2011
- Social Media for the Trades: How San Jose Plumbing Got It Right DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 17, 2011
- For Freelancers: The Benefits of Working as a Solo Consultant DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 14, 2013
- Risky is the New Safe — A “Must Read” Book for All Marketers DIANNA HUFF - B2B MARCOM | WEDNESDAY, SEPTEMBER 19, 2012
- Please Take My Blog Survey DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 4, 2011
- You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 27, 2011
- Quick Tip: Keep Your B2B Blog Alive DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 21, 2012
- Easy Tips for Marketing Your B2B Video Content DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
- Why Social Media Hasn’t Replaced the Traditional Marketing Funnel DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 11, 2013
- New B2B Video: Let’s Tour Grasshopper DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 14, 2010
- Creating a Unique Site that Stands Apart From the Crowd DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 9, 2012
- Take the Grunt Work Out of Monitoring Social Media with mBlast DIANNA HUFF - B2B MARCOM | SUNDAY, AUGUST 14, 2011
- Small Business Marketing Quick Tip: You’re the Expert, So Show It! DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 25, 2012
- Build Your New B2B Website with a Plan in Mind DIANNA HUFF - B2B MARCOM | SATURDAY, JANUARY 5, 2013
- How to Give Good Customer Service – Four Not So Easy Tips DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 2, 2011
- My (Simplified) Social Media Strategy DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 21, 2013
- Help Wanted: Copywriting – Marketing Assistant DIANNA HUFF - B2B MARCOM | MONDAY, MAY 9, 2011
- Why Blogging Makes Sense for Small B2B Companies DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
- How Nathan Dube Sold Me a Printer Via Twitter DIANNA HUFF - B2B MARCOM | MONDAY, MAY 16, 2011
- How to Use Facebook for B2B DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010
- Reflections from a Social Media Hiatus DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 12, 2011
- Why Google Reader Should Be Your New BFF DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
- Site Navigation: The Foundation for Results-Driven SEO DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
- Using Genchi Genbutsu to Create Compelling Website Content DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 28, 2013
- The Very, Very, Very Expensive Crowdsourced Logo DIANNA HUFF - B2B MARCOM | FRIDAY, JULY 13, 2012
- The Very, Very, Very Expensive Crowdsourced Logo DIANNA HUFF - B2B MARCOM | FRIDAY, JULY 13, 2012
- Making Your Customers Feel Special: Examples of Nice Touches DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 9, 2013
- How a Pencil & Paper Can Help You Measure Marketing ROI DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 8, 2010
- Make Your B2B Website Stand Out with a Compelling Message DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 8, 2010
- Facebook for B2B: Your Business Page has a News Feed, too DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 27, 2011
- Generating B2B Website Leads – 31 Tips! DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 18, 2012
- Join Me on Facebook to Get 31 Tips in 31 Days for Generating Website Leads DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 1, 2012
- Make Your B2B WordPress Website and Content Mobile Friendly DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
- Why a Website Overhaul is Like Redoing Your Bathroom DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 14, 2012
- The Art of Distraction DIANNA HUFF - B2B MARCOM | SATURDAY, FEBRUARY 9, 2013
- OMG! I Had No Idea My House was So Dirty! DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 11, 2013
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- Live Webcast: Is Your Small Business Ready for Mobile? DIANNA HUFF - B2B MARCOM | MONDAY, JULY 9, 2012
- Live Webcast: Is Your Small Business Ready for Mobile? DIANNA HUFF - B2B MARCOM | MONDAY, JULY 9, 2012
- Quick Tip: Increase Conversions – Build Out Your Services Pages DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
- How to Come Up with B2B Web Content Ideas DIANNA HUFF - B2B MARCOM | WEDNESDAY, JUNE 30, 2010
- The Best Books I Read in 2012 DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 2, 2013
- Weaning Yourself Off Keyword Dependency — Dealing with Not Provided DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- Three Tips for Generating Blog Post Topics — Fast! DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
- Eliminating Clutter Allows You to Focus on Important Stuff DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 14, 2010
- For Freelancers: Take Advantage of Your Own Unique Experiences DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 17, 2013
- Use Multiple Offers to Attract More B2B Buyers DIANNA HUFF - B2B MARCOM | WEDNESDAY, AUGUST 18, 2010
- “Art is Never Defect-Free” — Seth Godin DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 27, 2010
- Referral Marketing Tip — Give Referrals Consistently DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 19, 2013
- Get Inspired, Meet Powerful Women at Simmons Leadership Conference DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 16, 2010
- This Blog Named One of the Best B2B Blogs for 2012 DIANNA HUFF - B2B MARCOM | THURSDAY, JANUARY 3, 2013
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Inject April Fools Levity Into Your Marketing All Year Round DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 3, 2013
- New! Low-Cost Seminars on Using the Web to Grow Your Business DIANNA HUFF - B2B MARCOM | FRIDAY, JULY 15, 2011
- Basic SEO Marketing Yields Big Results for B2B Manufacturing Company DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 9, 2012
- Dry Cleaning as an Art or How to Become a Linchpin DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 24, 2010
- [Rant] Why I Delete Emails from PR “Pros” Without Reading Them DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 12, 2011
- Welcome to My New Site DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 11, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Respond to People When They Connect With You DIANNA HUFF - B2B MARCOM | TUESDAY, APRIL 30, 2013
- Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too) DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 22, 2010
- Change Your Thinking About Marketing DIANNA HUFF - B2B MARCOM | MONDAY, APRIL 16, 2012
- DIY Marketing No Longer Cuts the Mustard DIANNA HUFF - B2B MARCOM | THURSDAY, DECEMBER 2, 2010
- Toot, Toot, Toot: I Won Three MarCom Awards DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 27, 2010
- Increase B2B Revenues Using These Six Tips from Silverpop DIANNA HUFF - B2B MARCOM | SUNDAY, JULY 18, 2010
- 7 Tips for Getting People to Your B2B Blog DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
- The Three Biggest Mistakes Companies Make with Regard to B2B Websites DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 13, 2011
- B2B Websites: When a Picture Isn’t Worth a Thousand Words DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 18, 2011
- You’ve Got Mail. Now Answer It. DIANNA HUFF - B2B MARCOM | MONDAY, NOVEMBER 1, 2010
- MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
- Channel Your Inner Steve Jobs – Dare to Be Different DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 14, 2012
- 7 Old Fashioned Marketing Tips that Set You Apart DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 14, 2010
- Update on Farming Out Unprofitable Tasks DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 2, 2011
- I’m Late! I’m Late! For an Important Date (with Myself). DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 25, 2010
- Opening My Kimono: A Case Study for my Own Site DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Opening My Kimono: A Case Study for my Own Site DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Steve Jobs, Thank You DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 5, 2011
- Fresh Fish, Coleslaw and a Smile: A Fishmonger as Linchpin DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 26, 2011
- It’s All Marketing: Google Wins Corporate Tour Contest DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
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