Customer Experience Matrix

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

It sells primarily to mid-size companies, which it defines as $25 million to $1 billion in revenue. __ *The original SmartFocus was purchased in 2011 by Emailvision, which changed its own name to SmartFocus in 2013 and then sold the business (technology, clients, etc.) BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. but kept the name for itself.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

Every site except TrustRadius covered a broad range of business software from accounting to human resources to supply chain as well as CRM and marketing. TrustRadius was more focused on customer-related systems although it still had business intelligence and accounting. The first question was which sites draw a big enough crowd to be useful. This left seven sites worth a closer look.

Why MarTech Fails: A Data Driven Answer

Customer Experience Matrix

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. Have marketers simply purchased the wrong technologies – after all, they’re new at the system buying business and martech is filled with bright and shiny distractions. So what’s the problem? Of course.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

The gap is music to my ears, since helping marketers fill it is what keeps consultants like me in the business. I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it. So far so good. suggests.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

This is based on combining the CRM data with Radius’ own massive database of information about businesses. This also extends beyond lead scoring to provide access to Infer’s own data about businesses (which it had previously kept to itself) and do several types of artificial intelligence-based recommendations. But is it possible that predictive is already approaching commodity status?

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

The best you can do is an eye out for signs that show where your business is now and where it’s headed. About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. So consumers’ only real choices will be which systems to trust. Et cetera. It is.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The same split applies to what people would consider helpful in build in building a single customer view: people who consider the single view important are most interested in best practices, case studies, and planning assumptions – i.e., building a business case. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog.

Landscape of MarTech Vendor Directories

Customer Experience Matrix

Because the purpose here is to list tools that help marketers find systems to purchase, I didn't extend the landscape to business directories like Crunchbase , VentureBeat's VB Profiles and Owler. This would ordinarily be Scott Brinker's popular Chief MarTech Landscape but I've recently seen so many variations on the theme that I put together a composite slide instead. Enjoy!

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

This would start in diagnosticcx, which collects information about a company’s business, customers, and processes using customer and employee surveys, interviews, and direct experience. Customer journey mapping is now the buzziest of buzz words. Journey mapping is equally popular among agencies and consultants, although it also often is little more than a new label for the old sales funnel.

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

business porn” – that they’d decide it was more important than other projects. This means getting marketers excited about doing something (that’s where the “business porn” comes in) or scared about the consequences of not doing it (see the CEB Challenger Sales model , for example). Both were well attended, well produced, and well worth while. What's the real obstacle?

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

In more conventional business terms, the company wants consumers to understand the breadth of its products and services and the promises made by its brand. The trick is knowing when that’s the best approach and when it’s better to let the consumer can see a bigger picture and maybe explore a bit before getting down to business. So here goes. Let’s start at the beginning. You sure can.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

consumers had stopped doing business with a brand due to a poor customer service experience and 56% have higher expectations for customer service than a year ago. But perhaps this data will help build your business case for investments to solve the problem. The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. I’m so ashamed.)

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. But it’s still clear that DemandGraph represents a major improvement in the power and scope of data available to business marketers.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

Real Magnet started business in 2000 as an email service provider. I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business. You get the idea.

How Quickly Is the MarTech Industry Growing?

Customer Experience Matrix

All lists will miss companies that are no longer in business, so there were probably more start-ups in each year than shown. Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? But no matter how many caveats are made, the ubiquity of Brinker’s chart leaves a strong impression of tremendously quick expansion.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. However, it’s likely that the company will remain small-business-friendly in its approach. I might have added a third meaning: that systems to do predictive modeling are everywhere as well.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. b2b marketing automation systems marketing automation new marketing automation technology small business marketing small business software Here are highlights of several vendors I’ve looked at recently.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

In some businesses, reaching only a small fraction of interested buyers is still very useful; in others – especially where there are relatively few buyers to begin with – the marketer may be forced to run her own outreach programs to capture as many as possible. It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising. Lots of places.

Intent 101

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. But first let me cover one more business issue, which is that there are two ways to get Mautic. Mautic.com runs an enhanced version of the system called AllydeMautic, provided by Allyde , a for-profit business also run by Hurley. Then again, there are an awful lot of small businesses out there.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Pepper Global also makes some intriguing observations about differences in responses from small businesses vs. mid to large businesses: cost and budget are the biggest issues for small business, while integration and analytics matter more to bigger companies. Taken together, these provide a clearer picture than usual of the state of marketing automation. But take a closer look.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

This puts them among the top 3 leaders in the small business sector. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.

Future Marketing: Will Machines Take Over Half the Consumer Economy?

Customer Experience Matrix

Industries that sell to both business and consumers were split 50/50. You might question some of my choices, but let me point out that even the clothing industry – where people theoretically want to make individual choices – is already seeing subscription business models where companies send products they think the consumer might like and the consumer can then keep what she wants.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The company has been busy since then, raising $7 million to supplement its initial $2.2 McDermot was quite adamant that the company is not in the content recommendation business, leaving that marketers’ creativity. It starts at a shockingly affordable $1,000 per month, making Lytics an option for just about any business. But perhaps I’m getting ahead of myself.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

This is especially important for businesses that pay commissions to the customer’s original salesperson. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied. Salespeople can also set up their own contents.

Usermind Makes Journey Orchestration Simple

Customer Experience Matrix

Its self-description is “the first unified platform for orchestrating business operations”. So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. The system can be connected to business intelligence tools for more advanced reporting. More likely, it slipped your mind entirely.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. businesses and their attributes. This is both impressive and important, especially where small businesses are concerned.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. You might call it “self-service MDM” but that’s an oxymoron right up there with “do-it-yourself brain surgery”. Or not.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

At this point, your inner business strategist may be wondering whether Everstring has bitten off more than it can chew or committed the cardinal sin of losing focus. Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It It confirms that Everstring has become a leader in the field despite its relatively late entry.

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BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

This all ties back to the central notion of the maturity model: that technology, process, and organization must all be aligned at each stage for the business to execute effectively. I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.) Some that particularly struck me are: Listening first. Segmentation.

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Business strategies still differ.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The current incarnation of Customer Decision Hub ihas six components: Predictive Analytics Director to build offline predictive models, Adaptive Decision Manager to build self-learning real-time models, Decision Strategy Manager to set rules for making decisions, Event Strategy Manager to monitor for significant events, Next Best Action Advisor to deliver decisions to customer-facing systems, and Visual Business Director for planning, simulation, visualization, and over-all management. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products.

Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?

Customer Experience Matrix

If it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. Will they allow private business to manage the personal reality of their citizens? That precisely matches my current set of obsessions. The Times didn’t make that connection among its three articles. But the fact that all three were top of mind for its editors and, presumably, readers was enough to illustrate their importance. Personal reality.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

The system can report on customers at different stages in the life cycle, giving a useful overview of the user's business. It wasn’t until the end of a long demonstration that I finally understood what Zaius is. Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. If anyone should recognize a CDP when they see one, it’s me. So what fooled me about Zaius? None of which really matters, I guess.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

The contact data is drawn from True Influence’s master list of 30 million business contacts, which are continuously verified to ensure deliverability. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.