Portrait Software – purchased by Pitney Bowes in July 2010 and now part of the Pitney Bowes Business Insight group, along with former MapInfo and Group 1 Software products. The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc. Only available as a service. MORE >>

We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.) The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. Myth busted. MORE >>

These systems manage outbound campaigns and real-time interactions using a combination of business rules and predictive models. Oracle now sells it as a general purchase decision platform, positioned as one of its business intelligence and middleware products. The latest release changes this, introducing role-based security that allows different business users throughout an organization to control different functions. One of the few dependable rules in the software industry is that Suites Win. appear at a dizzying pace. MORE >>

This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. ll list them here and also add them to my previous list of mid-tier marketing automation systems so that future visitors will find the complete set in one place. This products below are a somewhat arbitrary selection, since pretty much every printer, service bureau, and email provider has a list selection tool. Can be hosted by a service provider or run on-premise by the client. MORE >>

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues. MORE >>