However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Content marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI MORE >>

Those insights were further developed (and by the way: every business should have a very thorough insight in the complex psychology of those mammals called human beings if it wants to be customer-centric because customers are people in case you didn’t know by now) and met a medium whom many people see as a relic in this social day and age (although it is far from dead, ask any FMCG giant): TV. This week I moderated IAB Belgium’s annual Think Digital congress. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. MORE >>

No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). Smart campaigns and branding are crucial for every business. No marketing activity is an island. Nevertheless, you can’t do anything really smart if it isn’t: Measured. MORE >>

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customer MORE >>

Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0 MORE >>