Content Marketing for BI

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Visualize Social Media Data

Content Marketing for BI

Now it’s easy to hook up with like-minded people, building our community of friends, expanding our possibilities for finding a life partner, or furthering our business or career. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. If you know me, you know I’m a very visual person. Facebook. LinkedIn.

Who Says Geeks Aren’t Social?

Content Marketing for BI

B2B marketers need to incorporate them into the overall strategy including the editorial calendar, yet be flexible enough to know when to change direction when business or technical trends shift. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Are you there?

The Content Marketing Sweet Spot

Content Marketing for BI

newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. Do your topic justice by demonstrating a business problem and how it can be solved. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. More hits to the website?

Spot 21

Social Media Share Buttons Cause Link Overload

Content Marketing for BI

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. Even so, the sharing service business continues to grow. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? There are two major players in the “share button” space – AddThis and ShareThis.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Choose just one business or technical problem! Welcome to part one of the “bake a white paper from scratch” series. Hand it out at trade shows?

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

It’s important to understand this from a business perspective. The business climate is in perpetual motion. USP – A universal selling proposition (USP) is a short statement that is easy to remember and describes the benefits your customers will receive as a result of doing business with you – hence the word “proposition”. How do they like to do business? Budgets change.

The New MDM-It’s Not What You Think!

Content Marketing for BI

In doing that work, and some work for one of my other clients, Verizon Business, I’ve been able to learn a lot about energy, including the new “smart grid.” As BI vendors look for the next “killer app,” this is one to consider, as it’s a natural problem for business intelligence to solve, especially since the market is predicted to grow 300% by 2014. GTM Research.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society. There’s a very logical place for BI teams, processes, and technologies in CSR.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Tags: BI Business Intelligence data data visualization TED

Seeing through your customer’s eyes

Content Marketing for BI

Your customers live in a world with competing priorities, differing opinions, and tight budgets, yet are being asked to find answers to real business problems. Can you repeat the business problems your customers are dealing with – in their own words? Beneath the business needs that your product may address, you also need to speak to the personal needs of your buyer.

Embracing Socialytics

Content Marketing for BI

Tags: BI social media Business Intelligence facebook LinkedIn social media analytics socialytics Twitter

Does Your Company Have Energy Intelligence?

Content Marketing for BI

So how do businesses get energy intelligence? Businesses are being asked not only to cut costs, but to do so especially in the area of energy usage, demonstrating they are doing their part to reduce their carbon footprint and take advantage of PR benefits of being “green.” Energy costs in business average around 10% of the operating expense budget. It’s a number that the Dept.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role.

Is Twitter Dying?

Content Marketing for BI

My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. I thought it was just me. However, I’m wondering if my trend is telling of something more significant. In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?”

Be Green but Not a Green Washer

Content Marketing for BI

According to Greenwashing Index , “Green washing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.”. Some companies make a big deal about starting an initiative only to have the funds pulled and reprioritized to other business efforts later.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Personally, I expect to see even more of this marketing shift as 2010 sees a lift out of the recession and business returns to a (new) normal. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” What about LinkedIn?

White Paper Format: Fact or Fiction?

Content Marketing for BI

Spend the most time on describing the problem (business or technical) that you will be addressing. Busy executives have less time to read through a longer paper. But I also feel shorter papers may not do the topic justice and may not give the reader the information they need to help build their business case. find some long held beliefs about white papers very interesting.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. We’ve retweeted links to great information and tweeted a mix of personal and business thoughts. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time.

Networking Your Social Media

Content Marketing for BI

LinkedIn – First create a company page for your business. Social media is still fairly new and understanding how to connect the various social media tools is not easy. First, this help assumes you have a hosted blog, particularly Wordpress. It’s a little tricky to set up and configure unless you have a geek-streak like me. Let me know and I can help. How do you let the universe know?

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Here are just a few: Mobile Reporting and Analytics.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Here are just a few: Mobile Reporting and Analytics.

Growth is Not Always Optional

Content Marketing for BI

Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to narrow my “high-tech” niche to that of just business intelligence. Growth and Your Business : Growth is often optional – to a point. In business, we can sit back and continue to do the same things for a long, long time. How has your business changed and grown?

Growth is Not Always Optional

Content Marketing for BI

Optional Growth : Last summer I decided that in order to grow, my business needed to change. decided to narrow my “high-tech” niche to that of just business intelligence. Growth and Your Business : Growth is often optional – to a point. In business, we can sit back and continue to do the same things for a long, long time. How has your business changed and grown?

An Example of Creating Customer Passion

Content Marketing for BI

Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. This week I had the opportunity to attend the 2009 Tableau Customer Conference. struck a deal with them to do some conference blogging in return for a press pass. Something you might want to think about for your own B2B niche. Tableau has obviously done that.

SEO 2

An Example of Creating Customer Passion

Content Marketing for BI

Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. This week I had the opportunity to attend the 2009 Tableau Customer Conference. struck a deal with them to do some conference blogging in return for a press pass. Something you might want to think about for your own B2B niche. Tableau has obviously done that.

SEO 2

Product Selling is Dead

Content Marketing for BI

People do business with those they know, like, and trust. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

Product Selling is Dead

Content Marketing for BI

People do business with those they know, like, and trust. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

If We Can't Laugh at Ourselves…

Content Marketing for BI

Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. and now the “fun&# mirror has been turned back at ourselves.

If We Can't Laugh at Ourselves…

Content Marketing for BI

Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to our executive team, all with less money and headcount. and now the “fun&# mirror has been turned back at ourselves.

Communicating CSR: Are you ready?

Content Marketing for BI

I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4 th grade (go ahead, do the math… I’ll wait). Preventing littering was about as much as I understood about being environmentally responsible and its relation to Earth Day. Since then, there has been a fair amount of progress, though not near enough, in the almost 40 years since Earth Day started.

The Buzz about Social Media Marketing

Content Marketing for BI

Technology or business magazines – 66%. From that, he says a story in eWeek about this research states, “ …while business buyers may be using social networks and other tools in their enterprise and personal lives, Web 2.0 social technology isn’t affecting their decisions when it comes to purchasing business solutions. ”. People do business with those they know, like, and trust.

TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There seems to always be a need for virtualization, but the real need should be identified in the business requirements. Be sure to use BI to communicate the value that the business process change will provide. It’s critical to understand your business needs on timing for getting data through the “ecosystem.” Interesting side note is that LinkedIn did an internal study and found the job title with the most growth is “business analyst.”.

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Cloud BI must be a solution to a business need, not a shiny new trend to be embraced. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit. The summit is meant to give executives who have some responsibility for BI a high-level overview of various topics of concern and interest. It can make for a great exploration sandbox.

SAP Sets the Bar for BI CSR

Content Marketing for BI

By offering solutions that cover business process management along with metrics and reporting, SAP breaks down the barriers to entry on sustainability programs for their customers. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. You can see an 7.5 minute overview video here. It’s exactly what I’d expect of any BI company.

Are Some BI Vendors too Quiet?

Content Marketing for BI

They’re also good at promoting their community with an active Twitter account ( @qlickview ), a very busy forum, user groups, and even a wiki. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Ok, that’s very cool. Why do you think that is?

DecisionStats Interview

Content Marketing for BI

In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. Hope you get a chance to read it! link].