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INFOGRAPHIC: The Importance of Email Marketing

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Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article

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Nurturing Leads with a Business Blog

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From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. View Original Article

Blogging for Business - It's Role In Attracting Target Buyers

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This is a key question for any business. The blog focuses on customer problems and respective business solutions, not your company''s specific products or services. Businesses that blogged just 16 to 20 times per month got 3 times more leads than those who didn''t blog. Businesses with over 200 total blog articles got 3.5 The best value for the investment.

INFOGRAPHIC: Small Business Guide to Mobile Marketing

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Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. Half of all U.S. online searches happen on a mobile devices. View Original Article

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

INFOGRAPHIC: A 12-Month Plan for Social Media Success

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From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Articl

INFOGRAPHIC: Businesses Still Fail at Social Marketing

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While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article

Using Apple's Marketing Techniques

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They're too busy pioneering new ideas, often from something that already existed. What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. How to use it: Write for your audience.

Does your company's Web presence differentiate your company from the competition?

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The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. An interesting question and one that has significant impact on your company''s ability to grow. Like all tools you have to understand how it works and use it with skill to get the desired results. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution.

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

INFOGRAPHIC: Small Business Success with Social Media

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From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article

INFOGRAPHIC: Anatomy of Content Marketing

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From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. View Original Article

INFOGRAPHIC: The Impact of Online Reviews

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small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. A recent survey by American Express found that U.S. View Original Article

Content Marketing Checklist

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Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. Don't build your business there. Don’t Go Too Long without Making an Offer" The audience should know exactly what your business is. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. View Original Article

Content Marketing Lessons

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Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

INFOGRAPHIC: Small Business ROI in Social Media

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A recent study revealed that social media involvement is increasing among small businesses. From Manta and MarketingProfs, here''s an infographic that shows how small businesses can find a return on investment (ROI) in social media. View Original Article

INFOGRAPHIC: Marketing Metrics that Matter

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Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article

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How to Set SMART Marketing Goals

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Try using the SMART goals framework for setting more effective goals for yourself and your business. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful. They motivate us, keep us accountable and always push us to get better.

Webinar: How to Increase Content Marketing Production by 300%

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well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Why Implementing a Good Content Strategy is Good for Business

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Well, that is the last thing you want to happen when it comes to your business. Is that what you want your business to be Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.

Content Marketing Misconceptions

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Content Marketing Is the Right Strategy for Every Situation/Business” Assess if content marketing is really the right concept for you and your situation, as you would with any strategy. But most businesses can profit from a well designed and constantly refined content strategy. Content Marketing Is a Campaign” Content marketing is, instead, an approach, a philosophy, and a business strategy. Jeff Bullas says that the concept of content marketing is still evolving. Here are twelve of those misconceptions. Michelin Guides developed in 1900 by Michelin). View Original Articl

VIDEO: Business Plans

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In order to deal with the challenges of growing a business, you''re going to need a plan. From Entrepreneur.com, here''s a video with three reasons for developing a business plan. View Original Article

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How to Set Up a Google + Business Page

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It is worth having a presence on Google +, especially if you are promoting a business. Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google. Once you have a personal account, you’ll be able to set up your business page. This, however, is simply not true. Want more tips?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

INFOGRAPHIC: Social Media Marketing in 2013

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From Wishpond, here''s an infographic that shows how people and marketers are using social media today and how correlated financial success is to a business’ social media activity. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

INFOGRAPHIC: Social Media Success in Business

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From Red Giant Design, here''s an infographic about why social media should be incorporated into your marketing and hiring efforts. View Original Article

INFOGRAPHIC: Social Media Marketing Trends for 2013

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Social media impacts business infrastructures – siloed communication systems are challenged. From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Trends. Social Media Marketing gains impact as key marketing tactic. Marketing turns upside down. Social influence moves beyond ‘like’ to incentive driven recommendations. Marketing grows enterprise wide and can no longer sustain being a ‘department’. Discounts and giveaways will incentivize social sharing of branding content. Social channels integrate and align.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

INFOGRAPHIC: Social Marketing Automation

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Marketing automation includes the business processes and supporting technology that segment and target prospects, define and create campaigns, schedule and track campaigns, and feed the data back into the system. From Awareness Networks, here's an infographic introduction to social marketing automation. View Original Article

INFOGRAPHIC: Engagement Marketing

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For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals. Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. From Constant Contact, here's an infographic that explains why engagement marketing is important, and how social media tools can make it easier. View Original Article

SLIDESHOW: Awesome Marketing Quotes

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There''s a lot of fear-mongering about "losing control" of your brand online, when, in fact, you''ve got control over as much as you always have: how you present your business and how you act." - Amber Naslund, Best-selling Author. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.

VIDEO: Twitter and Facebook Primer for Business Owners

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Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Why to Use Video in 2013

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The logical next step is that those sites will increase their functionality for video "pinning", creating marketing opportunities for brands and businesses. User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. View Original Article

What Users Want from a Mobile Website

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To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." 50% of users will use a business less if their site isn't mobile-friendly site, even if they really like the business. 48% of users regard a poorly optimized site as an indication that the company doesn't care about their business. 61% of users want to be able to click-to-call the business. 54% of users want to be able to send an email to the business. 69% of users want bigger buttons.

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Statistics That Indicate the Future of Marketing

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45% of US businesses are conducting some form of mobile marketing. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement. Email Marketing and Automation Stats.

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3 Ways Google + Changes Search Marketing

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The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. It means that having a Google + business page provides your company with a win-win situation! What does this mean? For non Google+ members, this content may not be ranked as highly.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.