Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
This is a key question for any business. The blog focuses on customer problems and respective business solutions, not your company''s specific products or services. Businesses that blogged just 16 to 20 times per month got 3 times more leads than those who didn''t blog. Businesses with over 200 total blog articles got 3.5 The best value for the investment.
INFOGRAPHIC: Small Business Guide to Mobile Marketing
FEBRUARY 25, 2013
Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. Half of all U.S. online searches happen on a mobile devices. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. View Original Article
INFOGRAPHIC: The Importance of Email Marketing
MAY 17, 2013
Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era
APRIL 22, 2013
Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. View Original Article
INFOGRAPHIC: A 12-Month Plan for Social Media Success
FEBRUARY 8, 2013
From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Articl
Misconceptions of B2B Marketing
APRIL 25, 2013
But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. Business marketers need to stick to delivering a message to businesspeople within a business environment" More than 80% of people check their work emails after they''ve left the office and 64% of businesspeople spend time on sites unrelated to their work while they''re in the office. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them.
INFOGRAPHIC: Businesses Still Fail at Social Marketing
JANUARY 28, 2013
While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article
Ideas For Content Marketing
APRIL 11, 2013
If you don’t have a content marketing strategy, you are losing business to your competition. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free. Report News in Your Industry - summarize webinars, whitepapers, industry events or books.
Using Apple's Marketing Techniques
MARCH 10, 2011
They're too busy pioneering new ideas, often from something that already existed. What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. How to use it: Write for your audience.
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. An interesting question and one that has significant impact on your company''s ability to grow. Like all tools you have to understand how it works and use it with skill to get the desired results. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution.
INFOGRAPHIC: Small Business Success with Social Media
FEBRUARY 13, 2012
From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article
How to Set SMART Marketing Goals
APRIL 29, 2014
Try using the SMART goals framework for setting more effective goals for yourself and your business. The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful. They motivate us, keep us accountable and always push us to get better.
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
Well, that is the last thing you want to happen when it comes to your business. Is that what you want your business to be Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. View Original Article
INFOGRAPHIC: The Impact of Online Reviews
MAY 18, 2012
small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. A recent survey by American Express found that U.S. View Original Article
INFOGRAPHIC: Marketing Metrics that Matter
MAY 24, 2013
Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.
Content Marketing Checklist
JUNE 28, 2012
Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. Don't build your business there. Don’t Go Too Long without Making an Offer" The audience should know exactly what your business is. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. View Original Article
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing
How to Set Up a Google + Business Page
MAY 1, 2014
It is worth having a presence on Google +, especially if you are promoting a business. Not to mention that because it’s run by Google, having a business page on Google + will help you to achieve better search results through Google. Once you have a personal account, you’ll be able to set up your business page. This, however, is simply not true. Want more tips?
Content Marketing Lessons
MAY 30, 2013
Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
INFOGRAPHIC: Small Business ROI in Social Media
JUNE 12, 2013
A recent study revealed that social media involvement is increasing among small businesses. From Manta and MarketingProfs, here''s an infographic that shows how small businesses can find a return on investment (ROI) in social media. View Original Article
VIDEO: Twitter and Facebook Primer for Business Owners
JANUARY 8, 2013
Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article
Why to Use Video in 2013
MARCH 14, 2013
The logical next step is that those sites will increase their functionality for video "pinning", creating marketing opportunities for brands and businesses. User-generated Videos Are Put to Use Videos created by customers can be more powerful than videos created by a business. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. View Original Article
Content Marketing Misconceptions
JUNE 6, 2013
Content Marketing Is the Right Strategy for Every Situation/Business” Assess if content marketing is really the right concept for you and your situation, as you would with any strategy. But most businesses can profit from a well designed and constantly refined content strategy. Content Marketing Is a Campaign” Content marketing is, instead, an approach, a philosophy, and a business strategy. Jeff Bullas says that the concept of content marketing is still evolving. Here are twelve of those misconceptions. Michelin Guides developed in 1900 by Michelin). View Original Articl
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
INFOGRAPHIC: Social Networking Statistics for 2012
JANUARY 23, 2013
From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article
3 Ways Google + Changes Search Marketing
MAY 6, 2014
The benefits of having a Google + business page are huge. Besides the fact that there are millions of users that you can reach, Google + makes it easier for you to market your business. It means that having a Google + business page provides your company with a win-win situation! What does this mean? For non Google+ members, this content may not be ranked as highly.
INFOGRAPHIC: Social Media Marketing Trends for 2013
DECEMBER 3, 2012
Social media impacts business infrastructures – siloed communication systems are challenged. From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Trends. Social Media Marketing gains impact as key marketing tactic. Marketing turns upside down. Social influence moves beyond ‘like’ to incentive driven recommendations. Marketing grows enterprise wide and can no longer sustain being a ‘department’. Discounts and giveaways will incentivize social sharing of branding content. Social channels integrate and align.
B2B Marketing Trends for 2016
better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.
What is Google + and Why it Matters
MAY 2, 2014
In fact, if you don’t have Google + for business, then you should. The following are a few reasons why Google + for business is an absolute must: Integration – Google has a number of other platforms and services that benefit the business community, which means that Google + offers the best integration of all of these services.
How to Incorporate a Google +1 Button on Your Website
MAY 5, 2014
If you’re not using Google + for business yet, you should be. One of the features that you should use if you use Google + for business is the Google +1 button. This helps to drastically improve your brand awareness and could even draw in more traffic to your website or gain you more fans on your Google + business page. What is the Google +1 button?
INFOGRAPHIC: Social Marketing Automation
OCTOBER 26, 2012
Marketing automation includes the business processes and supporting technology that segment and target prospects, define and create campaigns, schedule and track campaigns, and feed the data back into the system. From Awareness Networks, here's an infographic introduction to social marketing automation. View Original Article
SLIDESHOW: Awesome Marketing Quotes
JUNE 13, 2013
There''s a lot of fear-mongering about "losing control" of your brand online, when, in fact, you''ve got control over as much as you always have: how you present your business and how you act." - Amber Naslund, Best-selling Author. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs.
Content Marketing Playbook: Strategy and Roadmap
to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.