In fact, there are many approaches and tools that you can leverage to either increase the impact of existing programs, or to create altogether new strategies for interacting with your business-centric prospects and existing customers. Positively unprecedented in its growth tear, consumer and business marketers alike have never witnessed this stunning scale of ubiquitous adoption coupled with an instant and always-on communications channel. A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” The problem? are we there yet. And the time is right now. MORE >>

For B2Bs looking to leverage social media to move the (ROI) needle, it really comes down to 4 key strategies squarely focused upon: #1: Solving Business Problems. 2: Increasing Business Professionals' Knowledge. 3: Lowering Business Professionals' Risk (Especially given that B2B purchases are high-ticket, high-risk items). 4: Growing Business Professionals' Networks. cover these strategies in the below video clip (running at 2 minutes) and I also cover this extensively in the slideshow located here. B2B Mobile Marketing B2B Social Media MORE >>

Insights for B2B and B2C:  It had to arm both B2B and B2C marketers with strategic advice on why and how mobile can move the needle for their businesses, increase brand engagement with their audiences, and strengthen the customer relationships that are critical to their ROI. In 2011, in fact right at this time of year, I launched my B2B mobile-marketing guide —and it was an important piece for me to publish as it was the first solid piece of thought leadership to focus on mobile imperatives for B2B marketers. And that brings me to 2012. But I wasn’t sure of the “how.” Anywhere. MORE >>

The program addresses such questions as: Why is mobile the most profound and pervasive media of our time, and how does this impact produce implications and alter expectations for businesses and brands? I'm so pleased to announce a groundbreaking mobile-marketing program — and a first-of-its-kind backed by a top university — launching at Rutgers University. The Mobile Marketing "Mini MBA", one in a unique series of programs designed for executives, is a program that I spearheaded with Rutgers and helped to develop the 360-degree curriculum. Both programs begin this April. MORE >>

Let's call it 'tough love' Because I love B2Bs, and I've no hesitation in getting tough about the changes needed from them to better serve their business audiences, and their bottom lines. After all, rallying our businesses to change is a big part of a marketer's job , one might say our reason for being. And where some businesses move more quickly on change imperatives , other companies fail to ever truly adapt — and that never ends well (but certainly makes for many a cautionary tale). tend to get a little bold in my advice. Why so delighted am I? MORE >>