Buzz Marketing for Technology

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Agile Marketing in B2B

Buzz Marketing for Technology

And we booked business in the first week of the campaign. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today!

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Getting Big Data to Actually Work

Buzz Marketing for Technology

So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. Most marketers I talk with today say they are drowning in data. This is not just my opinion.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. The “other” dominates our attention.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Interview with Simon Sinek – Start With Why

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I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. Branding Innovation Strategy Thought Leadership b2b marketing strategy market positioning Marketing Strategy positioning simon sinek WOBI world business forum Everybody knows what they do.

6 Tips for Turning Big Data into Great Customer Experiences

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Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. Don’t do that.). 2) Align big data goals with your individual business goals. Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 No silos allowed.

The Missing Link Between Media and Marketing

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This not only ensures that you get what you paid for from your media investment, it also allows you to more rapidly get down to the business of nurturing and developing customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link. Taking action on the missing link is a necessity.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out. When interpreted via a sensible methodology, data becomes intelligence. 

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

How Are Serious Games Reinventing Businesses?

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LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The following is a transcript of our conversation.

4 Lessons from Responsive Design for CMOs

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Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

CMOs: Shedding light on marketing performance Businesses use enterprise data and metrics to manage business. Data Mining Social Business Intelligence Social Media chief marketing officer CMO Social DataResearch indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. So what’s going on and should we be worried?

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3 Ways Social Media can Boost Sales Success

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Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

Social Data Made Simple: Getting Started with a Strategy

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Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

5 Ways CMOs Can Master Their Online Customer Experience

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There’s a reason why Amazon garners such incredible repeat business. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. Social Business Intelligence: Wisdom from the Outside-In When interpreted via a sensible methodology, data becomes intelligence. So what does a CDO do?

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

True, Real-Time Personalization, for Everyone -  Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences. You’ll be forgiven if you.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). When tomorrow’s business requires doing something different, you might need a different structure to go after it. 

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. If customers keep seeing the same old commentary on your main site, or your social media sites haven’t been updated in months, they might think you’ve gone out of business—and you’ll lose their business.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Monitoring vs Analytics [Infographic]

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They “don’t talk sentiment” they are “applying social strategically to business objectives”. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues. Feel free to let me know how you are using some of these tools to help your company make better business decisions! ANALYTIC AGGREGATORS.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Well, and install the lockers.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

By focusing on the deep analytics and insights gained from testing with online customers, not just boosting traffic, not only improves the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. In short, they can offer experiences more suited to customer needs and wants — and that is the true goal of any e-commerce business.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. Social data is becoming increasingly important in the new product development processes of many companies.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buyingTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy. Not so with Social Media. 

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social ListeningThis webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. B2B sites that don’t aim to play catch-up sooner rather than later will risk losing business, and budget. Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. There is no exception for B2B.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client. Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

It’s Time For CMOs To Tap Into The Power Of Personalization

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Isn’t that what really matters to your business? Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Consumers today are finicky and want what they want,  now.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

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Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. That’s right, real time. Provide a Consistent, Optimized Experience…  Everywhere.

Blockchain – governance, regulation and security

Buzz Marketing for Technology

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. Alex mentioned to me Mt. Hope to see you there!

Seth's Blog: How to read a business book

Buzz Marketing for Technology

How to read a business book. s a pleasant adventure. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. passionate about writing business books precisely for this reason. There are more business books sold than most other non-fiction categories for the same reason.

Four Ways to Evolve Your Online Conversions

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Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Learn from those who are bigger, faster and stronger. Test your theory. Examine outliers.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Whether online novices or experts, business leaders crave insight on how to accomplish this. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

Making Marketing Agility Cool

Buzz Marketing for Technology

Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems. Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Now that’s cool.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning

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