Buzz Marketing for Technology

Trending Sources

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today!

Google 146

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Don’t just listen to social media for listening sake, listen to social media with purpose!

ROI 60

Getting Big Data to Actually Work

Buzz Marketing for Technology

So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. Most marketers I talk with today say they are drowning in data. This is not just my opinion.

Work 78

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Stats 106

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. Don’t do that.). 2) Align big data goals with your individual business goals. Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 No silos allowed.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

But before CMOs raise their hands in the air in praise of online testing and personalization, they need to make sure that they’re measuring the right metrics (that really matter for their business). This is what’s commonly known as the “show up and throw up” approach in the Web business. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Click 112

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

This not only ensures that you get what you paid for from your media investment, it also allows you to more rapidly get down to the business of nurturing and developing customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link. Taking action on the missing link is a necessity.

Link 111

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The following is a transcript of our conversation.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). When tomorrow’s business requires doing something different, you might need a different structure to go after it. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out. When interpreted via a sensible methodology, data becomes intelligence. 

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. Social Business Intelligence: Wisdom from the Outside-In When interpreted via a sensible methodology, data becomes intelligence. So what does a CDO do?

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

There’s a reason why Amazon garners such incredible repeat business. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

True, Real-Time Personalization, for Everyone -  Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences. You’ll be forgiven if you.

5 New B2B Sales and Marketing Strategies

then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

CMOs: Shedding light on marketing performance Businesses use enterprise data and metrics to manage business. Data Mining Social Business Intelligence Social Media chief marketing officer CMO Social DataResearch indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. So what’s going on and should we be worried?

Social 117

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Definitive Guide to Planning a New Content Initiative

Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. If customers keep seeing the same old commentary on your main site, or your social media sites haven’t been updated in months, they might think you’ve gone out of business—and you’ll lose their business.

Work 89

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They “don’t talk sentiment” they are “applying social strategically to business objectives”. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues. Feel free to let me know how you are using some of these tools to help your company make better business decisions! ANALYTIC AGGREGATORS.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Well, and install the lockers.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social ListeningThis webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. B2B sites that don’t aim to play catch-up sooner rather than later will risk losing business, and budget. Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. There is no exception for B2B.

B2C 94

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buyingTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy. Not so with Social Media. 

Seth's Blog: How to read a business book

Buzz Marketing for Technology

How to read a business book. s a pleasant adventure. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. passionate about writing business books precisely for this reason. There are more business books sold than most other non-fiction categories for the same reason.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning

Plan 58

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Learn from those who are bigger, faster and stronger. Test your theory. Examine outliers.