Buzz Marketing for Technology

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Don’t wait any longer, make Google + a part of your business plans today!

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Don’t just listen to social media for listening sake, listen to social media with purpose!

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Getting Big Data to Actually Work

Buzz Marketing for Technology

So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. Most marketers I talk with today say they are drowning in data. This is not just my opinion.

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The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Interview with Simon Sinek – Start With Why

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I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. Branding Innovation Strategy Thought Leadership b2b marketing strategy market positioning Marketing Strategy positioning simon sinek WOBI world business forum Everybody knows what they do.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

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But before CMOs raise their hands in the air in praise of online testing and personalization, they need to make sure that they’re measuring the right metrics (that really matter for their business). This is what’s commonly known as the “show up and throw up” approach in the Web business. In all, this tactic generated 42 leads, and a significant portion was even qualified.

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The Missing Link Between Media and Marketing

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This not only ensures that you get what you paid for from your media investment, it also allows you to more rapidly get down to the business of nurturing and developing customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link. Taking action on the missing link is a necessity.

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How Are Serious Games Reinventing Businesses?

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LH:      A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes.  When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The following is a transcript of our conversation.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

3 Ways Social Media can Boost Sales Success

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Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

4 Lessons from Responsive Design for CMOs

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Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Social Data Made Simple: Getting Started with a Strategy

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Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Social Business Intelligence: Wisdom from the Outside-In

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Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out. When interpreted via a sensible methodology, data becomes intelligence. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Why Sustainable Competitive Advantage is so 1990

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I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). When tomorrow’s business requires doing something different, you might need a different structure to go after it. 

Blockchain – governance, regulation and security

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Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. Alex mentioned to me Mt. Hope to see you there!

The Social-Shake-Up: A New Breed of Marketer is Coming

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In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. Social Business Intelligence: Wisdom from the Outside-In When interpreted via a sensible methodology, data becomes intelligence. So what does a CDO do?

5 Ways CMOs Can Master Their Online Customer Experience

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There’s a reason why Amazon garners such incredible repeat business. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

10 Ecommerce Predictions for 2013

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True, Real-Time Personalization, for Everyone -  Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences. You’ll be forgiven if you.

Social Data can Adds Years to a CMOs Tenure

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CMOs: Shedding light on marketing performance Businesses use enterprise data and metrics to manage business. Data Mining Social Business Intelligence Social Media chief marketing officer CMO Social DataResearch indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role. So what’s going on and should we be worried?

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CMOs Win When High-Value Customers Are Treated Personally Online

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Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

Why Digital Marketers Need to Get More Personal

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However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

How to Make the Zero Moment of Truth Work for You

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Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. If customers keep seeing the same old commentary on your main site, or your social media sites haven’t been updated in months, they might think you’ve gone out of business—and you’ll lose their business.

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Monitoring vs Analytics [Infographic]

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They “don’t talk sentiment” they are “applying social strategically to business objectives”. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues. Feel free to let me know how you are using some of these tools to help your company make better business decisions! ANALYTIC AGGREGATORS.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Well, and install the lockers.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Social Listening: Harness Marketing Insights from Consumer Conversations

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Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social ListeningThis webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

5 Ways B2B Can Learn from B2C Marketers

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Business and consumer brands have traditionally approached marketing from two totally different vantage points. B2B sites that don’t aim to play catch-up sooner rather than later will risk losing business, and budget. Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. There is no exception for B2B.

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There is NO Passive Marketing with Social!

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Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buyingTraditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy. Not so with Social Media. 

Seth's Blog: How to read a business book

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How to read a business book. s a pleasant adventure. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. passionate about writing business books precisely for this reason. There are more business books sold than most other non-fiction categories for the same reason.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Four Ways to Evolve Your Online Conversions

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Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Learn from those who are bigger, faster and stronger. Test your theory. Examine outliers.