10 essentials missing from your business website
APRIL 7, 2016
You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. form on your website allows customers to interact with you at any time and will keep you from losing business.
How long should your online business video production be?
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?
Marketing to Millennial business buyers
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? These are the product positioning angles that are meaningful to the new business buyer.
How to appeal to business buyers: 11 proven copy strategies
JUNE 2, 2016
To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?” Grow the business. and “What’s in it for me?” Jones , Nancy Harhut , and Bob Hacker.
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
Your team is the best content source for search
MAY 17, 2016
Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTubeIf there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Yikes !
The best automagical Twitter following tools for your business
AUGUST 18, 2015
Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. More on that later. ManageFlitter.
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. The post The business of reviews and search and for small hotels and restaurants appeared first on Biznology.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
Are asking a blogger to take time from his or her day job and and from the business of life in order to write a review based solely on the mouthful collected from that tester you you sent them, the same tester you give away for free at every 5k you’ve ever sponsored? That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling.
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Business video communications can play a significant role to help you achieve your objectives. Forget about video! Take
Debunking myths around sales videos for business
APRIL 27, 2016
How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Business decision makers are consuming video content every day….whether What makes up the cost of a video .
Are you taking advantage of B2B marketing data?
APRIL 20, 2016
Don’t miss the chapters on small business, case studies, and troubleshooting your data. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.). No B2B marketer should be without this book. Like this post? Sign up for our emails here.
Why don’t more marketers use keyword research?
JULY 13, 2016
The data they use to make these adjustments are the key performance indicators for their businesses: Paid search effectiveness (cost per response, response volume). Marketers, and the systems they use, have to learn to customize the keyword research they get from search engines for their businesses. When my wife heard it, she said they sound like the “Click and Clack of tech.”
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
Earned media influencer outreach is alive and well
JULY 5, 2016
Losing SkinnyCoNews.com to a black list is a lot less destructive to a business than not being able to email from their own corporate domain. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. The Skinny & Co. Including videos, photos, and logos.
Use Instagram as the starting point to promote your business online
FEBRUARY 2, 2016
thought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it. The post Use Instagram as the starting point to promote your business online appeared first on Biznology. Why use Instagram as a starting point? Remember the Internet truism: pics or it didn’t happen. Now it’s your turn!
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Reach out several times (see “ignore or delete your email”) because people are busy and they don’t know you. Let ’em know you mean business. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! But I sure as hell do now!
What’s new in content marketing?
JULY 6, 2016
Take a look at these five trends in content marketing that will set your business apart from the crowd. Interactive elements such as games, surveys, and polls increases engagement with your business. Which trends are you most interested in pursuing for your business? According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place.
5 New B2B Sales and Marketing Strategies
then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
The biggest reason why this happens is never because anyone’s too busy. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
Build a page and profile for absolutely everything
MARCH 1, 2016
have a business call in 20-minutes. Content Marketing Digital Marketing Internet Marketing Social Business Social Media Marketing Social Media/PR 9Round Advertising Apple Inc. Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. They should be the first people you spam!
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do? But do businesses that pay for Facebook ads have an advantage? 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Like this post?
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
Definitive Guide to Planning a New Content Initiative
Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast paced business and environment. So, it was an honor to be included.
Tools I use to amplify social campaigns
JUNE 30, 2015
SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.
Twitter Vine in Small Business Marketing
APRIL 25, 2013
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees.
Make the most of your social media fans
JUNE 27, 2016
In a process known as “reverse append,” the social media handles are matched to a vast database of consumers and business people (Stirista’s contains over 120 million names), many of whose records include social media handles. Most brands and companies today have some sort of social media presence. But here’s a new development. The match rate averages around 10 percent. Market research.
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
Personalized content for more effective content marketing
JULY 18, 2016
The comprehensive tools will include dashboards that will help you measure process metrics, though you’ll still need to translate those into business metric success for your own firm. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.
10 secrets to research the best SEO keywords
MAY 16, 2016
If you do business primarily in one location or region, then add this place to your most frequently used keywords. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Don’t Fight the Competition. Stick to Your Niche.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).
What is Social Media Marketing?
DECEMBER 2, 2014
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. How do I suddenly know all of this? Like this post? Sign up for our emails here.