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10 essentials missing from your business website


You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. form on your website allows customers to interact with you at any time and will keep you from losing business.

How long should your online business video production be?


In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?

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Marketing to Millennial business buyers


The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  These are the product positioning angles that are meaningful to the new business buyer.

How to appeal to business buyers: 11 proven copy strategies


To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” Grow the business.  and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker. 

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Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

Promotional products: making them effective branding tools for your business


Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company. The post Promotional products: making them effective branding tools for your business appeared first on Biznology.

Earned media influencer marketing demands your awesome


Are asking a blogger to take time from his or her day job and and from the business of life in order to write a review based solely on the mouthful collected from that tester you you sent them, the same tester you give away for free at every 5k you’ve ever sponsored? That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling.

Your team is the best content source for search


Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTubeIf there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Yikes !

Two reasons to invest in online business video production


To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

How to implement a Video 1st content marketing strategy that drives action


Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Business video communications can play a significant role to help you achieve your objectives. Forget about video! Take

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The business of reviews and search and for small hotels and restaurants


If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. The post The business of reviews and search and for small hotels and restaurants appeared first on Biznology.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

The best automagical Twitter following tools for your business


Here’s what I get for my spend, my  $ 49/month ManageFlitter  Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. More on that later. ManageFlitter.

Are you taking advantage of B2B marketing data?


Don’t miss the chapters on small business, case studies, and troubleshooting your data. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.). No B2B marketer should be without this book. Like this post? Sign up for our emails here.

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Debunking myths around sales videos for business


How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Business decision makers are consuming video content every day….whether What makes up the cost of a video .

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Influencer outreach is more PR than marketing or advertising


Reach out several times (see “ignore or delete your email”) because people are busy and they don’t know you. Let ’em know you mean business. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! But I sure as hell do now!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Use Instagram as the starting point to promote your business online


thought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it. The post Use Instagram as the starting point to promote your business online appeared first on Biznology. Why use Instagram as a starting point? Remember the Internet truism:  pics or it didn’t happen. Now it’s your turn!

6 studies show why Facebook organic reach is declining so quickly


50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5 What can business do? But do businesses that pay for Facebook ads have an advantage? 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Like this post?

Make the most of your social media fans


In a process known as “reverse append,” the social media handles are matched to a vast database of consumers and business people (Stirista’s contains over 120 million names), many of whose records include social media handles. Most brands and companies today have some sort of social media presence. But here’s a new development. The match rate averages around 10 percent. Market research.

Surefire Social introduces SurePulse “webmaster tools”


My reports are mostly a  hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Business And Close Deals Referrals deliver higher-quality leads, references. service to your business goals -- is the best way. business-to-business (B2B) marketing tools, with social, mobile, and the steady move to. subscription-based business models making. B2B firms must continue to demonstrate value to customers to retain their business, and keeping.

Visitors hate online ghost towns more than spammy auto posts


The biggest reason why this happens is never because anyone’s too busy. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Build a page and profile for absolutely everything


have a business call in 20-minutes. Content Marketing Digital Marketing Internet Marketing Social Business Social Media Marketing Social Media/PR 9Round Advertising Apple Inc. Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. They should be the first people you spam!

Marketers need to play a stronger sales enablement role on LinkedIn


Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Their profile positions them as subject matter experts who communicate their business value to buyers in order to become the “social” bridge between B2B buyers and sales. You can’t! Like this post?

Add For Immediate Release to your podcast queue


Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast paced business and environment. So, it was an honor to be included.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

10 secrets to research the best SEO keywords


If you do business primarily in one location or region, then add this place to your most frequently used keywords. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Don’t Fight the Competition. Stick to Your Niche.

Tools I use to amplify social campaigns


SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.

Twitter Vine in Small Business Marketing


With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees.

Why 9Round should be using SOCi for social media management


While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his  raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

What is Social Media Marketing?


For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Five often-overlooked reasons senior executives should use social media


That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. He’s reinforcing a relationship that matters to his business.

Influencer marketing should not be about collecting influencers


They flit about the room like bumblebees collecting business cards in lieu of pollen. They leave these people, represented by their business cards, alone in their respective cabinet until they need a favor. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship.

Has social business finally arrived?


Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. The post Has social business finally arrived?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Search Engine Marketing is Legion


What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. How do I suddenly know all of this? Like this post? Sign up for our emails here.

Your big marketing budget is not as big an advantage anymore


” (He is about to go off to college as a marketing major, so he apparently had that business brain from birth.) It used to be that marketing was about money. Marketing was usually a nicer word for  advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. And in general, he was right.

Implement the powerful CloudFlare CDN for free today


Pro and Business levels at $20/month and $200/month add many more services for web properties that are under quite a lot more load and with a more mission critical mission. As I have said again and again in posts like  Two more Google Webmaster Tools tips and tricks ,  Your website sucks , and  Search success hinges on site speed , Google has a need, a need for speed. for free. actually do. I

3 project management tools for your distributed business


actually run my entire business on a 12″ laptop screen so it’s important for me to optimize everything that I use on my desktop and Basecamp, to me, feels the least cluttered and the easiest for me to maneuver. The post 3 project management tools for your distributed business appeared first on Biznology. Today, I will share the  project management tools that I have used. It

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Five B2B marketing beliefs and trends debunked


The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. B2B Marketing B2B marketing business-to-business direct mail outbound marketingFirst a disclaimer – I’m an “old” salesperson!  B2B is a market. Outbound marketing is out.