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10 essentials missing from your business website

Biznology

You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. form on your website allows customers to interact with you at any time and will keep you from losing business.

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?

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Marketing to Millennial business buyers

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The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  These are the product positioning angles that are meaningful to the new business buyer.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Influencer Marketing Ad filtering Adblock Plus American Action Network Andrew Bosworth Animation Austin Bathroom Business Consumer Consumer spending Dennis Schaal Dining room Facebook Online advertising Texas The Wall Street Journal twitter United StatesWaiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

The best automagical Twitter following tools for your business

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Here’s what I get for my spend, my  $ 49/month ManageFlitter  Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. More on that later. ManageFlitter.

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. The post The business of reviews and search and for small hotels and restaurants appeared first on Biznology.

Your team is the best content source for search

Biznology

Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTubeIf there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Yikes !

It’s normal to be bad before you’re good

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attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

How to appeal to business buyers: 11 proven copy strategies

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To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” Grow the business.  and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker. 

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I’m an influencer, pay me more!

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As Interim MD, she is responsible for the overall business results and sales activities in Canada. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Like this post?

Visitors hate online ghost towns more than spammy auto posts

Biznology

The biggest reason why this happens is never because anyone’s too busy. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Earned media influencer marketing demands your awesome

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Are asking a blogger to take time from his or her day job and and from the business of life in order to write a review based solely on the mouthful collected from that tester you you sent them, the same tester you give away for free at every 5k you’ve ever sponsored? That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling.

Twitter Vine in Small Business Marketing

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With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

Why don’t more marketers use keyword research?

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The data they use to make these adjustments are the key performance indicators for their businesses: Paid search effectiveness (cost per response, response volume). Marketers, and the systems they use, have to learn to customize the keyword research they get from search engines for their businesses. When my wife heard it, she said they sound like the “Click and Clack of tech.”

Influencer outreach is more PR than marketing or advertising

Biznology

Reach out several times (see “ignore or delete your email”) because people are busy and they don’t know you. Let ’em know you mean business. What’s more, because there have been so many bad actors in the influencer marketing space, it’s quickly becoming perceived as a cash-only, pay-per-post, payola game. Payola, baby! But I sure as hell do now!

Use Instagram as the starting point to promote your business online

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thought about getting everyone to install HootSuite and to Live Tweet through a business social media platform but realized that everyone would hate it. The post Use Instagram as the starting point to promote your business online appeared first on Biznology. Why use Instagram as a starting point? Remember the Internet truism:  pics or it didn’t happen. Now it’s your turn!

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Business video communications can play a significant role to help you achieve your objectives. Forget about video! Take

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Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Tools I use to amplify social campaigns

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SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

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started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. How are you adding new capability to your __ [insert area of business your product addresses] at any time soon or in future? Where’s Judy’s story? Revenue.

CMOs fail to go beyond brand awareness on LinkedIn

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Focusing just on leads causes misaligned goals with sales (leads vs. revenue) and marketing teams optimizing for cost per lead rather than true business growth. It seems like there is misalignment here, as Clay does not mention how many of the prospects who clicked through became paying customers, or how this paid media opportunity is driving real business growth. Revenue.

What is structured content?

Biznology

It is difficult to get the right values in your taxonomies, especially if your business changes often. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. All that did was change the shape of the content.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Are you taking advantage of B2B marketing data?

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Don’t miss the chapters on small business, case studies, and troubleshooting your data. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.). No B2B marketer should be without this book. Like this post? Sign up for our emails here.

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Build a page and profile for absolutely everything

Biznology

have a business call in 20-minutes. Content Marketing Digital Marketing Internet Marketing Social Business Social Media Marketing Social Media/PR 9Round Advertising Apple Inc. Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. People are mobile. miles away. They should be the first people you spam!

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Customers are also a busy bunch and they probably don’t have time to read about your company news either. Keep your release simple.

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What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Search Engine Marketing is Legion

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What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book,  Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. How do I suddenly know all of this? Like this post? Sign up for our emails here.

Five B2B marketing beliefs and trends debunked

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The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. B2B Marketing B2B marketing business-to-business direct mail outbound marketingFirst a disclaimer – I’m an “old” salesperson!  B2B is a market. Outbound marketing is out.

Five often-overlooked reasons senior executives should use social media

Biznology

That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. He’s reinforcing a relationship that matters to his business.

Why brands need a different kind of content.

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Content Marketing Internet Marketing Organic Search Social Media Marketing b2c Business marketing Buzz Sumo Content Annuity Content marketing Content strategy Coupon Content Digital marketing Limited attention span Long Form Content marketing Pew Research Short Form ContentThere’s been a lot written about content creation, placement, and promotion in recent months. That of a Content Annuity.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Add For Immediate Release to your podcast queue

Biznology

Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast paced business and environment. So, it was an honor to be included.

Brand assimilation in link campaigns: building client trust

Biznology

However, with all that being said, it’s possible to effectively adopt brand voice and prove you can represent an enterprise business well online. Challenges such as bureaucracy, distrust of SEOs, and small margin of error make brand assimilation for large businesses difficult. The Importance of Branding for Enterprise Companies. Major corporations care deeply about their brands.

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Blockchain, or how everything will change

Biznology

Traditional ways of doing things, creating value and running business are about to change completely. Should it succeed the way inventors, entrepreneurs, or large institutions envision, blockchain technology has the potential to streamline and accelerate business processes and drive to a new level the efficiency of old business models. Like this post?

Are your marketing personas your sales market segments?

Biznology

Business Development and Sales Content Marketing Marketing Automation buyer journey marketing persona sales funnel sales marketingMarketing is supposed to lead to sales, right? That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. How would that work? Like this post?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.