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Socialize your videos for business development

Biznology

It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development,  its only goal should be to get the viewer to seek more information.

Search: The art and science of identifying your target audience

Biznology

Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever.

Design thinking

Biznology

This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. Therefore, business strategies not only have to create a feasible approach to digitize an organisation but also how this organization will transform from a features-provider to an ecosystem enabler. Roger Martin , author of the  Design of Business.

The state of B2B marketing in Asia—moving toward digital

Biznology

On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships.  But they still govern many markets and business interactions. B2B digital marketing and digital business is on the rise, as evidenced by Alibaba and the availability of trusted online payment systems. What’s the state of B2B marketing in Asia these days? .

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Cybersecurity in a hyper-connected smart city

Biznology

The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities. In our days we read more stories than ever about the current size of the IoT field. Nowadays, we are in a much better position.

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?

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The simple truth about what’s driving digital next year

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This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. For many businesses, Snapchat’s probably a terrible waste of time and energy. Brick-and-mortar retailers don’t stand a chance unless they try to build that same level of understanding into their business.”. While predicting the future is a.)

7 key roles in digital marketing

Biznology

On the web, the best designs are the ones that produce the biggest business results. And business results might have nothing to do with the things a designer cares about, like fonts, layout, or color schemes. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. In the lively discussion that followed, the best question was about talent. Content strategist.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  These are the product positioning angles that are meaningful to the new business buyer.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Instead of having a resume-based LinkedIn profile that communicates no business value to prospects whatsoever or having a LinkedIn profiles that’s filled with commodity messaging to attract general audiences, we focused Single Point of Contact ’s VP of Business Development’s profile on the accounts that he wants to target. You see, it’s a wrong message to the wrong audience.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Influencer Marketing Ad filtering Adblock Plus American Action Network Andrew Bosworth Animation Austin Bathroom Business Consumer Consumer spending Dennis Schaal Dining room Facebook Online advertising Texas The Wall Street Journal twitter United StatesWaiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). Why You Should Reach Past the A-List.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

What can Donald Trump teach us about market research?

Biznology

Businesses conduct market research all the time, but have no election day results to prove that it works. Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? ” which misses that nuance. Plenty.

The best automagical Twitter following tools for your business

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Here’s what I get for my spend, my  $ 49/month ManageFlitter  Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. More on that later. ManageFlitter.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

Now, as I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. LinkedIn gives you the opportunity to go directly to key decision makers and communicate to them your business value.

What is structured content?

Biznology

It is difficult to get the right values in your taxonomies, especially if your business changes often. Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. All that did was change the shape of the content.

Gaining an edge over competitors with a knowledge base

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If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price. Enterprise knowledge base:  This solution is aimed at large businesses that receive a tremendous amount of visits to their pages.

Selling is to hunting like marketing is to trapping

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You’ll fill your pants pockets with business cards, sometimes from MOO and VistaPrints , sometimes Letterpress  from Etsy. Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social mediaAlways remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. It’s 2016!

Promotional products: making them effective branding tools for your business

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Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company. The post Promotional products: making them effective branding tools for your business appeared first on Biznology.

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. The post The business of reviews and search and for small hotels and restaurants appeared first on Biznology.

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. One of many mistakes small businesses make while trying to grow is failing to really inspire customer engagement. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. With our invites to connect, we discuss the content that we can provide them and how it’s relevant to their business. Like this post?

What content to blog for Google search success

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And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. Or, no matter how true this is, or how beneficial the time spent will reward them, there’s the “I’m too busy to blog” ploy. What to Write? It’s diabolically simple. have at least a dozen topics that you can write immediately. You heard me.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Once you’ve won the business and they are beginning to use your product or service, you might invite them to a user group. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila!

How to reach your customers at work or at home

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Have you ever wished you knew more about the consumer side of your business customers? have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. The use cases seem endless: Enrich business and consumer profiles for better targeting and segmentation.

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10 Reasons why branding is even more important for start-ups

Biznology

Invariably they don’t know how to go beyond the boundaries of their current business model to re-ignite sales. In all situations or types of companies, perhaps the biggest challenge for management is to open their minds to new perspectives and creative ideas from outside their business. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. Like this post?

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Your team is the best content source for search

Biznology

Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTubeIf there’s anyone in your world who can pass the duck test , it’s your employees. So, don’t duck your staff when your aim is to win at search. Yikes !

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees.

How to effectively integrate video content onto your website

Biznology

Many business do this weekly or even daily. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog.

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How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” Grow the business.  and “What’s in it for me?”  Jones , Nancy Harhut , and Bob Hacker. 

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Visitors hate online ghost towns more than spammy auto posts

Biznology

The biggest reason why this happens is never because anyone’s too busy. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Earned media influencer marketing demands your awesome

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Are asking a blogger to take time from his or her day job and and from the business of life in order to write a review based solely on the mouthful collected from that tester you you sent them, the same tester you give away for free at every 5k you’ve ever sponsored? That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice  communications. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.

Tools I use to amplify social campaigns

Biznology

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Business video communications can play a significant role to help you achieve your objectives. Forget about video! Take

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It’s normal to be bad before you’re good

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attended Ira Glass ‘ talk at Wolf Trap last Saturday and my take-away is :  it’s normal to be bad before you’re good. That’s not a license to suck, it’s a challenge that as long as your writing is concise, your audio is clear, and your video is well-lit enough, then the rest of it is really a rabbit hole. 3)  Don’t let your tools get in the way of your creativity.