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Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.

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Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development, its only goal should be to get the viewer to seek more information. That makes sense — it’s just another thing we do with a smartphone.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. A form on your website allows customers to interact with you at any time and will keep you from losing business.

The future of Twitter is as a protected essential public utility

Biznology

Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. It’s still a thing! followers. Know why?

Design thinking

Biznology

This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. Therefore, business strategies not only have to create a feasible approach to digitize an organisation but also how this organization will transform from a features-provider to an ecosystem enabler. Roger Martin , author of the Design of Business.

The 10 most fascinating people in B2B marketing in 2016

Biznology

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets. Matt Heinz , like many agency heads, uses writing and speaking to get new business for his Seattle agency Heinz Marketing. Hats off to them all! friends.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

The state of B2B marketing in Asia—moving toward digital

Biznology

On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions. B2B digital marketing and digital business is on the rise, as evidenced by Alibaba and the availability of trusted online payment systems. What’s the state of B2B marketing in Asia these days? .

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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? Will people watch more than 30 seconds? 180 seconds?

Search: The art and science of identifying your target audience

Biznology

Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever.

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. Mobile, mobile, mobile.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. or very strong indirect) correlation with tangible business outcomes their. content.

New Year’s resolutions for digital marketers

Biznology

It’s simply the right thing to do, both for your customers and for your business. And, on the business side, “test and learn” is the right thing to do because it works. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Adopt a test and learn mindset. Everything.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? These are the product positioning angles that are meaningful to the new business buyer.

All social media sites should offer profit sharing and ad revenue

Biznology

YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. Liz Mannebach (@lizmbach) March 14, 2017. YT was so smart. What do you think?

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Gaining an edge over competitors with a knowledge base

Biznology

If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price. Enterprise knowledge base: This solution is aimed at large businesses that receive a tremendous amount of visits to their pages.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers?

All your best content may now be considered fake news

Biznology

I won’t go so far as to call this censorship, but it surely is an aggressive business plan, a last-gasp push by so-called traditional and trustworthy fact-checkers. Information wants to be free and newspapers, basic cable, and broadcast radio and television rely on subscriptions and advertising to support their top-heavy and laborious 19th century business models. And who knows?

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Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. It’s more like an app. That’s engagement. Like this post?

Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company. The post Promotional products: making them effective branding tools for your business appeared first on Biznology.

The ugly side of digital transformation

Biznology

Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness. Unfortunately, the latter is more likely. Such examples are rare, though.

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The simple truth about what’s driving digital next year

Biznology

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. For many businesses, Snapchat’s probably a terrible waste of time and energy. Brick-and-mortar retailers don’t stand a chance unless they try to build that same level of understanding into their business.”. While predicting the future is a.)

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? LinkedIn gives you the opportunity to go directly to key decision-makers and communicate to them your business value, which should be demonstrated through your thought leadership content. Don’t get me wrong.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. The use cases seem endless: Enrich business and consumer profiles for better targeting and segmentation.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. How much new business are you missing because of any of these? The LinkedIn profile has become an essential tool for getting new business. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? No picture.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Post discussions consistently.

Buy domain names for all your pages, products, and services

Biznology

Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteInfomercials and commercials have become smart. Now they all do.

Cybersecurity in a hyper-connected smart city

Biznology

The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities. In our days we read more stories than ever about the current size of the IoT field. Nowadays, we are in a much better position.

Five habits of highly-effective entrepreneurs

Biznology

You may have to handle accounting, marketing, manufacturing, sales, and any other number of business processes. Benjamin Franklin is known for his innovation and entrepreneurship, but he also used his experience and knowledge of running a successful wholesale paper business to land a job as the deputy postmaster of Philadelphia. Obsess over efficiency. Delegate responsibilities.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Instead, figure out how you can provide their business even more value for a fair price. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them. Should they be two separate initiatives, or can they overlap?

The best automagical Twitter following tools for your business

Biznology

Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. More on that later. ManageFlitter. 1 per day.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

If we aren’t constantly engaging, connecting, and interacting with our customers, they will take their business elsewhere. That means business cards, letterhead, your website, and signage should all stay consistent and on point. Customers should know when they read or receive something from you it’s clearly representative of the business they’re familiar with and they’re expecting.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Instead of having a resume-based LinkedIn profile that communicates no business value to prospects whatsoever or having a LinkedIn profiles that’s filled with commodity messaging to attract general audiences, we focused Single Point of Contact ’s VP of Business Development’s profile on the accounts that he wants to target. You see, it’s a wrong message to the wrong audience.

Content marketing data: It’s not geeky and it’s not boring

Biznology

In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering. So you’re leaving potentially valuable data-driven business advantages on the table. Data gets a bad rap. Or worse: insurance actuaries helpfully calculating the odds of our death. He defined when rush hour starts and ends in NYC. Like this post?