And this is becoming more and more the reality of modern business — and it started in the 90s. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  And when it comes to the argument that social media teams really need to be bona fide corporate employees, it really doesn’t jibe with modern American business. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. One’s not enough. MORE >>

means to create, communicate and deliver unique value to an always-changing consumer (or business) in an always-changing market with an always-changing product. It also allows us to train and work with staff within our Customers, to ensure that they understand what their Brand stands for and the part that they play in supporting the Brand and growing the Business. Internet Marketing Business Internet marketing Marketing and Advertising Search engine optimization SEOPhoto credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. – Greg Meyer. MORE >>

This is not to say that your Intranet or internal Social Business initiatives are doomed from the get-go. In my next post, I’ll elaborate on how you can use those differences to develop a much more robust social business and Intranet strategy that maximizes your chances of success. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. MORE >>

Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. 77% of respondents said they were more likely to do business with a company whose leadership team used social media to carve out company values. Use of social media is not the only way CEOS and other executives can help their business compete in the increasingly digital economy. Photo credit: angeloangelo. Read on to find out more. MORE >>

It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Despite the hoopla and the $104 billion valuation on IPO day, I’ve always felt that Facebook was a little clunky for brands and businesses to use. While Facebook doesn’t really offer a staging platform for Business pages, there are workarounds. However, small- or mid-sized businesses may be using Facebook as the primary or only channel. MORE >>