| | | Beyond | |  Business | 6 articles |
| Page 1 of 1 | Previous | Next | BEYOND APRIL 21, 2009  Who is the social media voice for your business? You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales. | BEYOND SEPTEMBER 24, 2009  Listen and learn One of the things I really love about my job is that I'm always learning - in particular about my clients, their responsibilities, their worries, their jobs and their businesses. especially love meeting new people working in businesses, industries, and markets where I know very little. was thinking recently about this 'process' of getting to know people and their businesses. | | | | | |
| BEYOND MAY 20, 2009 Let your people go: the great social media in the workplace debate According to the third annual Deloitte LLP Ethics & Workplace survey , 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say that employers have no business monitoring their online activity. EMPLOYEE: (indignantly) I am an individual; let me speak for myself! EMPLOYER: (blusteringly) I pay your wages! make the rules! It's a funny situation. Fascinating research, but I think we might be overlooking something here. | BEYOND JULY 9, 2009  Twitter and B2B: don't be fooled by the silent majority This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". Apparently, 90% of Twitter traffic is created by just 10% of users. The sub-text here is clear: Twitter is mainly spam. | BEYOND JULY 21, 2009  Beyond: The Poems. Order now And in this case, beyond business as usual. 'You can't write a poem about B2B marketing'. Not just one, anyway. More like seven. It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) But what good is a poem about B2B marketing? Deeper. Really. | BEYOND JULY 23, 2009  Turning the B2B world inside-out. Or is it outside-in? was wondering this as I took my seat yesterday at an event yesterday entitled "Outside-in v inside-out: the great debate" hosted by Experian and ABBA (the Association of Business-to-Business Agencies , not the Swedish power-pop combo ). Is your marketing outside-in? Or inside-out? Which is better and why should B2B marketers care? | | | | | | | |
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