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MARCH 25, 2015 [Business] What businesses can learn from hipsters
How one man’s battle with the “hipster” label serves as a lesson for brands
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JANUARY 3, 2014 [Business] Did You Have A Nice Christmas? (And Why 2014 Is The Year That Brands Have To Humanise)
As we return to the grindstone in 2014, we should remember that there is a key business lesson to learn from the festive period. It''s one that the smart brands know all about. But in amongst all the tinsel, telly and turkey, did you learn anything
MAY 20, 2016 | BEYOND
[Business] Creating a Good Pitch
JUNE 2, 2015 | BEYOND
[Business] Data capture fail: Do businesses really need my inside leg measurement?
MARCH 25, 2015 | BEYOND
[Business] What businesses can learn from hipsters
FEBRUARY 24, 2015 | BEYOND
[Business] How the UK could benefit from an extra £11.5bn through flexible working
DECEMBER 10, 2014 | BEYOND
[Business] Three Signs your Brand Needs a Facelift
JANUARY 3, 2014 | BEYOND
[Business] Did You Have A Nice Christmas? (And Why 2014 Is The Year That Brands Have To Humanise)
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JULY 29, 2013 [Business] Why do B2B buyers decide to buy? The Buyersphere Report reveals thinking behind the buying process
Did they do it to help them cope with an expanding business? Why do B2B buyers decide to buy? The question every marketer wants to ask is answered by Part 1 of the Buyersphere Report. If there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit, and buyers finally decide that they have to buy… At this point the buyer is hungry for information. Open to ideas. Susceptible, even vulnerable. Did they make the purchase to reduce their overall costs? Did they do it to leverage new technology? Download Report here.
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DECEMBER 10, 2014 [Business] Three Signs your Brand Needs a Facelift
Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business
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AUGUST 20, 2013 [Business] The Key To Social Selling: Be Nice
Some of the nicest business people on social media also happen to be some of the most successful. Follow best practice and follow what works: if you are going to use social media to sell things, to gain influence and achieve all those hard business-related goals, also remember to be nice. The message is clear. You guys have restored my faith in mankind – I thank you right back
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AUGUST 9, 2013 [Business] Social Media: Are B2B Buyers Really Using It?
So in this year’s Buyersphere research, we asked 500 B2B buyers what they actually did online during the buying process for a recent, significant (over £20,000) business purchase. Look beyond the hype – are B2B buyers really using social media? The answers are here. It’s a painfully repetitive question. We’d rather hear it directly from the B2B buyers themselves.
BEYOND | MONDAY, AUGUST 19, 2013 [Business] The Key To Social Selling: Be Nice
Some of the nicest business people on social media also happen to be some of the most successful. always thought this was pure coincidence but a recent post by Eric Tung suggests that it is more than that MORE >>
BEYOND | TUESDAY, JUNE 2, 2015 [Business] Data capture fail: Do businesses really need my inside leg measurement?
I question the way data capture forms are being used by businesses. There is such a fine, and sometimes blind, line between making sure that people are viewing your content and putting them off with overwhelming data capture forms MORE >>
BEYOND | FRIDAY, MAY 20, 2016 [Business] Creating a Good Pitch
Having been in this business for more than 20 years I can safely say that, as with so many things in the universe of marketing and design, there is no one recipe to guarantee perfect results What makes a good pitch? MORE >>
BEYOND | TUESDAY, FEBRUARY 24, 2015 [Business] How the UK could benefit from an extra £11.5bn through flexible working
The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture MORE >>
BEYOND | TUESDAY, APRIL 21, 2009 [Business] Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool. Now, live chat is arguably a small subset of the wider social media sphere, but when it attracts serious figures from a serious researcher like Forrester, companies are going to sit up and take notice (if they haven't already). MORE >>
- [Business] Listen and learn BEYOND | THURSDAY, SEPTEMBER 24, 2009
- [Business] Turning the B2B world inside-out. Or is it outside-in? BEYOND | THURSDAY, JULY 23, 2009
- [Business] Beyond: The Poems. Order now BEYOND | TUESDAY, JULY 21, 2009
- [Business] Twitter and B2B: don't be fooled by the silent majority BEYOND | THURSDAY, JULY 9, 2009
- [Business] Let your people go: the great social media in the workplace debate BEYOND | WEDNESDAY, MAY 20, 2009