The key to good written communication (in marketing and even in business emails or letters) is to always speak to the lowest common denominator. B2B Marketing Best Practices B2B Marketing Creative B2B Marketing Messaging Uncategorized Business CommunicationsBeing recognized by Gartner on one of their Magic Quadrants is the dream of most technology firms today. However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant,&# they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. MORE >>

As you can see, this blog is focused on B2B marketing  best practices – the techniques and tactics that have been tested and proven to generate greater business  marketing results and success. Tags: B2B Marketing Best Practices B2B Content B2B Marketing B2B Marketing Channels B2B Marketing Messaging Business marketing best practices Marketing Best Practices There are, however, barriers between the marketing department and its ability to use these best practices — and they are all human. Barrier #1: CEO. Barrier #2: Product Manager. It’s a big and important job. MORE >>

But whatever process is put in place, it should produce enough business intelligence to show B2B marketers how to optimize the performance of future efforts. Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind. The opportunities are great. The risk of failure even greater. Dedicated email addresses. MORE >>

My colleague James Pennington, VP of Business Development at Anderson Direct Marketing , has been railing on this issue for a long time, so I asked him to clarify why sales, CRM or transactional databases are not appropriate for use in marketing. The business rules and the logic built into those programs do what they were designed to do — show individual sales people where leads, customers and prospects are in the buying cycle. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. None are customers. MORE >>

Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. Paul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. The 202 pages in [.] B2B marketing and sales is still about people. is a post from: B2BMarketingSmarts. Lead Handling and Nurturing Sales and Marketing B2B Marketing Sales MORE >>