B2Bbloggers

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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Will it bring in new business? Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates. There’s the Copyright Issue.

25 Awesome Twitter Tips

B2Bbloggers

When you primarily market to businesses, is Twitter really a valuable asset? To promote your business as a leader in the industry? Use a relevant handle: Whether you make your handle your business name or a variation on it, be sure to choose something that will strengthen your brand and make it easy for followers to identify your company. This week she takes on Twitter.

6 Tips for Understanding the B2B Business Decision-Making Process.

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content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. Why buy?

B2B And A Resistance To Video Marketing

B2Bbloggers

Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. Below are a few reasons businesses have been slow to produce and post marketing videos, as well as tips for transitioning to an effective marketing strategy that embraces video. Let’s say you’re a small business credit card processor. Video Optimization Seems Daunting.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Five Steps To Better B2B Lead Generation

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This can feel like an obvious item to be aware of, but it’s tricky – It’s too easy to lose track of old pages and outdated offers on your website when you’re a busy marketer. If business hasn’t been as strong as the past, carefully review what different segments of traffic and activity looked like in past years. Network More Efficiently with Followerwonk.

Are You Ready for B2B Mobile Marketing?

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In addition day-to-day, offline business activities such as processing RFQs can be translated into mobile apps to make them more convenient and efficient. What’s the business value? Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Two-thirds of the world’s mobile data traffic will be video by 2016.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

In today’s world, where attention is a scarce commodity, an unscheduled call in a busy person’s day very rarely ends positively. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? And that my friends is how we connect on a human level.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

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Being recognized by industry analysts takes more lead-time depending on your business. Real business people judge nominations, and while there are plenty of categories and industries represented, the results are unbiased and will be held to a higher standard your prospects. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Show the Value.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

7 Reasons You Can’t Afford to Ignore Lead Nurturing

B2Bbloggers

As a marketer, your most important job is to generate leads for your business.  After all, with all that effort you put into generating leads for your business, why would you want to put half of them to waste? But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Source: SilverPop/DemandGen Report).

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. YouTube is not a ‘dying’ social media, but it is certainly an underused asset online , making it an incredibly viable and untapped social media marketing resource for any brand, business or blogger. YouTube.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Consider some of these business results to measure: What and how many leads were created? Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on? Social media?

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Just a few of these changes… Executives are traveling more to focus on key business relationships. Staying competitive means staying connected to up to the minute news affecting their business. Think Mobile. Enter the humble mobile device. Agree?

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

So in this article, as my aim has been with all of our Twitter for Business related posts thus far, I am sharing a how-to. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Right?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

One of the largest groups to utilize social media for business decision-making includes technology professionals and executives involved in technology decisions. Additionally, the growth in the use of mobile devices is something that is a key component of our business and social media and mobile use go hand-in-hand. Enjoy the read. Michael: Our customers are passionate. Sign up.

The Top Three B2B Marketing Themes for 2012

B2Bbloggers

Similarly, an article from MarketingProfs referencing the same survey, notes that two-thirds of business leaders (68%) say they plan to integrate  social media with their  email marketing efforts in 2012. Now that we’ve narrowed down the top three predictions, it’s time to start thinking about what your business is accomplishing within these areas in 2012. Can you find additional business uses for social media? While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. SOCIAL MEDIA. MARKETING AUTOMATION. B2B Blogger

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

This is particularly useful if your business is targeting local traffic because it keep those wasteful (and potentially expensive!) Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. clicks down. Or Does It? 5.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. This means if your website and logo are predominantly, say, green and blue, you don’t want to have a business blog that’s orange and black. It’s what defines you to customers.

Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? Q.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Put customers at the center of every decision.

Five Tactics To Create A Winning B2B Facebook Contest

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Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Second, they attract people who want to win an iPad — not do business with you. B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Which matter most?

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Chances are, a negative review will lead to more business for you if you will. About The B2Bblogger: Trey Pennington ( @treypennington ) uses technology, marketing, and stories to connect businesses with the people they seek to serve. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. someone in your office gasps. Go ahead and engage.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Has social media for business hit the mainstream? The poll question I submitted last week was:  Which statement best describes your business’ current approach to social media? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Here’s a round up in case you missed them. B2B Guest Blogging – Is it right for my B2B blog?

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

side note before jumping in: this is an introductory article intended to provide marketers some insight into the discipline and business of publishing. While hindsight tells us that publishers as a whole could have done more to embrace and adapt to the changing media landscape, we can still learn so much from publishers and the way they run their businesses. keeping readers loyal).

Three Views On The Future Of The CMO

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Sign up.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Step 2: Demonstrate that social media is influencing business decisions. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. The good news is that you are not alone!

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5 Ways To Use Data Insight In Marketing Strategies

B2Bbloggers

Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Others – not so much… The way content is created today is changing rapidly with a variety of mediums coming together to form a new model for data-driven businesses that are destined for success. The new model is that of a data driven business, with the 5 main principles below: Make data available. Only 17 % of b2b marketers interviewed had access to valuable data that allowed them to be intelligence-driven in their business decisions.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. Nobody cares about your product. Customers care about their experience first.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. If a rep.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

They want to see the people behind the business, and hear stories to which they can relate. rich company background can tell a lot about how the business has grown and where it is going. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Your customer. Your brand.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

If you want to generate more leads online and improve your landing page conversions, here’s what you want to avoid: “One size fits all” thinking Too busy or too boring Full of conversion hurdles “One Size Fits All” Thinking With organic search traffic you have very little control over where your visitors land inside your website. Zzzzzzz. landing page is your first impression. Or Does It? 5.

3 Key Marketing Automation Check Points

B2Bbloggers

Use these check points as well as other  marketing automation best practices to improve your lead to customer conversion rate and drive more revenue for your business. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of  marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Too Many Messages. Are these messages getting opened? List Expiration.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

For example, a busy plant manager spends a lot of time working throughout the plant.  However Google’s Android OS is quickly gaining popularity along with Blackberry and other devices.  As B2B marketers, consider what device your customers are primarily using for business connectivity.  Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What The Japanese Can Teach Us About First Impressions July 28th, 2010 | By Paul Rudo Image Source: [link] In Japan, they take business cards (Meishi) very seriously. Or Does It? 5.

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. Perhaps your company supports sustainable business practices through contributions and employee activism. Here are a few things to consider before setting up an account: Ideas for the Basic Board.

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5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

It is fairly simple to create great content that has nothing to do with you and your business. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. In B2B, where business decisions take time, consideration and background information – personality can be the decisive factor for closing an important business deal. In B2B social media, the best results come with great content. Don’t be a bore.

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