Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Will it bring in new business? Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates. There’s the Copyright Issue.
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. Why buy?
B2B And A Resistance To Video Marketing
MARCH 26, 2012
Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. Below are a few reasons businesses have been slow to produce and post marketing videos, as well as tips for transitioning to an effective marketing strategy that embraces video. Let’s say you’re a small business credit card processor. Video Optimization Seems Daunting.
25 Awesome Twitter Tips
MAY 10, 2012
When you primarily market to businesses, is Twitter really a valuable asset? To promote your business as a leader in the industry? Use a relevant handle: Whether you make your handle your business name or a variation on it, be sure to choose something that will strengthen your brand and make it easy for followers to identify your company. This week she takes on Twitter.
Study: How Much of Your Content Marketing Is Effective?
effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
In addition day-to-day, offline business activities such as processing RFQs can be translated into mobile apps to make them more convenient and efficient. What’s the business value? Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million. Two-thirds of the world’s mobile data traffic will be video by 2016.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
But for B2B businesses, from custom food packaging companies to the makers of a particle counter , it’s LinkedIn that is the real winner—the network whose users are mostly business professionals with a business mindset, where it’s easy to keep potential clients informed and where there’s great potential for attracting leads. Enjoy, Jeremy. What do you think? B2B Blogger
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Being recognized by industry analysts takes more lead-time depending on your business. Real business people judge nominations, and while there are plenty of categories and industries represented, the results are unbiased and will be held to a higher standard your prospects. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Show the Value.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
This can feel like an obvious item to be aware of, but it’s tricky – It’s too easy to lose track of old pages and outdated offers on your website when you’re a busy marketer. If business hasn’t been as strong as the past, carefully review what different segments of traffic and activity looked like in past years. Network More Efficiently with Followerwonk.
Evangelizing a Content Marketing Program
concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
In today’s world, where attention is a scarce commodity, an unscheduled call in a busy person’s day very rarely ends positively. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? And that my friends is how we connect on a human level.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Consider some of these business results to measure: What and how many leads were created? Platform-specific analytics – You are engaging prospects on different social platforms inside and outside of your business, but do you know what’s happening? Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on? Social media?
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. YouTube is not a ‘dying’ social media, but it is certainly an underused asset online , making it an incredibly viable and untapped social media marketing resource for any brand, business or blogger. YouTube.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Second, they attract people who want to win an iPad — not do business with you. B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
One of the largest groups to utilize social media for business decision-making includes technology professionals and executives involved in technology decisions. Additionally, the growth in the use of mobile devices is something that is a key component of our business and social media and mobile use go hand-in-hand. Enjoy the read. Michael: Our customers are passionate. Sign up.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
As a marketer, your most important job is to generate leads for your business. After all, with all that effort you put into generating leads for your business, why would you want to put half of them to waste? But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Source: Gleanster Research). Source: SilverPop/DemandGen Report).
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
So in this article, as my aim has been with all of our Twitter for Business related posts thus far, I am sharing a how-to. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Right?
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Put customers at the center of every decision.
5 New B2B Sales and Marketing Strategies
then seamlessly scores, qualifies and alerts the appropriate business. between marketing and sales to achieve previously elusive business objectives. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right?
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
Yet for many small and midsized businesses in diverse B2B industries, from makers of a digital multiplexer to providers of paper pallets , it can be easy to forget this fact when creating their blogs. This means if your website and logo are predominantly, say, green and blue, you don’t want to have a business blog that’s orange and black. It’s what defines you to customers.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Step 2: Demonstrate that social media is influencing business decisions. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. The good news is that you are not alone!
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
Similarly, an article from MarketingProfs referencing the same survey, notes that two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012. Now that we’ve narrowed down the top three predictions, it’s time to start thinking about what your business is accomplishing within these areas in 2012. Can you find additional business uses for social media? While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. SOCIAL MEDIA. MARKETING AUTOMATION. B2B Blogger
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Which matter most?
Definitive Guide to Planning a New Content Initiative
Business Goals: What outcomes does providing this content help us achieve? of our favorite beauty brands (business goal). In this case, the business goal is implicit: Makeup.com doesn’t only promote L’Oreal. on your business goal(s). Your content mission is to help busy moms stay motivated through daily fitness tips, video. identified based on your business goals.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Just a few of these changes… Executives are traveling more to focus on key business relationships. Staying competitive means staying connected to up to the minute news affecting their business. Think Mobile. Enter the humble mobile device. Agree?
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Sign up.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
Chances are, a negative review will lead to more business for you if you will. About The B2Bblogger: Trey Pennington ( @treypennington ) uses technology, marketing, and stories to connect businesses with the people they seek to serve. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. someone in your office gasps. Go ahead and engage.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Has social media for business hit the mainstream? The poll question I submitted last week was: Which statement best describes your business’ current approach to social media? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Here’s a round up in case you missed them. B2B Guest Blogging – Is it right for my B2B blog?
Content Methodology: A Best Practices Report
they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
This is particularly useful if your business is targeting local traffic because it keep those wasteful (and potentially expensive!) Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. clicks down. Or Does It? 5.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. Nobody cares about your product. Customers care about their experience first.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? Q.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
They want to see the people behind the business, and hear stories to which they can relate. rich company background can tell a lot about how the business has grown and where it is going. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. What stories to tell …. Your company. Your customer. Your brand.
Staffing and Launching Your Content Marketing Program
brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.