As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This challenge is even more difficult if you don’t know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other critical projects. MORE >>

As a marketer, your most important job is to generate leads for your business.  After all, with all that effort you put into generating leads for your business, why would you want to put half of them to waste? But what good are those leads if they’re not managed properly?  These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Only 25% of leads are legitimate and should go to sales.  50% are qualified but not ready to buy. Source: Gleanster Research). Source: SilverPop/DemandGen Report). MORE >>

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. tagged in B2B Marketing , B2B Social Media , blogging , blogs for business , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Or Does It? MORE >>

It is fairly simple to create great content that has nothing to do with you and your business. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. In B2B, where business decisions take time, consideration and background information – personality can be the decisive factor for closing an important business deal. In B2B social media, the best results come with great content. Don’t be a bore. MORE >>

Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. Second, they attract people who want to win an iPad — not do business with you. B2B Social Media Facebook For Business Guest PostsFacebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. MORE >>