A month ago, I had the pleasure of doing an interview on the Social Business Strategy Map with Neil Davey, Editor of MyCustomer.com in the UK, which is one of Sift Media's business publications. Neil and I spoke at length about how companies can use the Social Business Strategy Map to create their own strategy and stepped through the process. How To Map Out Your Social Business Strategy Vanessa DiMauro guides us through a strategy map for social business initiatives to help organisations frame this emerging field in a larger business context. MORE >>

In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. And how did this simple tool become so entrenched in business? Visual literacy - the ability to both read and write visual information; the ability to learn visually; to think and solve problems in the visual domain - will, as the information revolution evolves, become a requirement for success in business and in life. We need to teach visual literacy in our schools, and to our business people. A CALL FOR VISUAL LITERACY. Why is it used so broadly? MORE >>

But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. Humanize your brand — There is probably no more powerful and cost-effective way to show the “soft” side of your business than storytelling through a blog. Customer engagement — Creating a dialogue with your customers can lead to powerful business benefits. Helpful blog posts will. MORE >>

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. blog lets you attract readers with your knowledge, interests, opinions and observations in a way your website can’t, expanding your circle of influence and business relationships. Blogs are seen as key sources of information rather than just promotion. MORE >>

'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees. She specializes on the topic of small business tips and resources. Content Marketing Internet Marketing Business twitter Twitter Vine Video clip Vine So, how do you get started?  Read on to find out how. Twitter MORE >>