B2B Memes

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly. Adam Tinworth. But it is. Yes and no.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Paul Conley. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. It’s very fluid. also manage RD+B ’s Facebook page. Great question.

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair. It beats me.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Curation: Add Value and Pass It Along

B2B Memes

But recently, he says, it has come to mean something less good: Over the past three or so years, the term media curation has evolved in its meaning to being less-and-less an act of help and service and more and more a term that’s used to add lipstick to a pig of a business model that is based on something like the following: “go re-write stuff you find elsewhere that’s about whatever is trending on Google and bury a link to them somewhere towards the end of the story so we can claim it’s not merely re-writing their story.”. How can you distinguish between good curation and bad curation?

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. So both fields are absolutely in the content creation business these days. Mark W. Schaefer. For me, a journalist, this came as a jolt.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Too many executives accept this distinction as the smart way to protect their business. It’s time for them to throw their reluctance aside and, as the key profit generators, get more involved in the business of publishing. Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. Sales is a profit center , editorial is a cost center.

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5 Things I Learned from Self-Publishing

B2B Memes

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. Don’t count on making money. For me the process was great fun, and well worth the time and effort.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist. For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. Jesse Noyes. Say “I”

Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead. have nothing but admiration for the company and its staff. Yes, many people still love print.

Are You Highly Digital? Try This Test

B2B Memes

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. Its leadership has deep digital experience.

Test 21

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Instead of looking forward, it looked backward. No related posts.

Media 21

A Boring But Mandatory Redesign Announcement

B2B Memes

Though its default design is overly busy for my taste, its many options allow CSS wizards to  transform it dramatically.  In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. The old look. couldn’t use that! No related posts.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). In reflecting on the uproar over the potential for conflicts of interest involving Michael Arrington’s TechCrunch , blogger and journalism professor Jeff Jarvis recently concluded that  “we need to question—not reject, but reconsider—every assumption: what journalism is, who does it, how they add value, how they build and maintain trust, their business models. I am coming to wonder whether we should even reconsider the word journalism.”.

Trade 22

What Killed Borders? A Loss of Passion

B2B Memes

What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. As long as people have the passion for books and the reading experience that I encountered in that Borders manager, the book business may evolve, but it will not fail. The announcement this week that Borders Group will liquidate its remaining bookstores  by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading.

Media 18

There Are Two Sides to Every Editorial Wall

B2B Memes

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. ” As I’ve suggested before , the purpose of the editorial wall isn’t just to keep the business side out of editorial. Ethics Journalism

Six Tips for Effective Editorial Advisory Boards

B2B Memes

Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help.  Even the most objective board members will have blind spots, particularly when their business interests are involved. Board members will want to make sure your own business interests won’t compromise them. In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal.

Social Media and the Perils of Monetization

B2B Memes

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media. Are profits and social media compatible? Does making money from a friendship make it less social? But clicking through is optional.

Can Content Save Publishers? Only If They Wake Up

B2B Memes

Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. If you have strong owned and earned media, why pay a third party for theirs? Great content—at which traditional media excel—should be a compelling reason. Content, of course.

Media 16

What B2B Publishers Can Learn About Content from Circa

B2B Memes

would add that these issues are particularly important for business-to-business journalism. In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. Its content is atomized, aggregated, and personalized. Each news story is made up of one or more of these flash cards. Here’s why.

Digital First, Not Foremost

B2B Memes

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. John Paton: Misguided, or misunderstood? Print sucks!”. To my mind, that’s not what digital first means. It’s about which medium people use. Try This Test.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

It is, rather, “a brand-building platform for journalists and expert voices.” In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. True enough. But is transparency an adequate defense?

Writing, Photography, and the Art of Thinking Visually

B2B Memes

One of the reasons a photograph can seem so powerful is that it captures details of an event that many news or business writers might not think pertinent  or appropriate—a facial expression, the relation of people to their surroundings, the sense of place. For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media.

A Lament for Borders Bookstores

B2B Memes

Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit. But that argument worked much better against the previous villain, Crown Books.

Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him  here on B2B Memes. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. year later, he’s reversed course. Brand journalism, dead a year ago, is now ready to be reborn.

PR 9

Commodity Content, Demand Media, and Quality

B2B Memes

The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. I’m not convinced it’s possible. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of  Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. Even Demand Media’s CEO is insulted by the label. But the choice of metaphors is odd.

Digital First, Not Foremost

B2B Memes

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. John Paton: Misguided, or misunderstood? Print sucks!”. To my mind, that’s not what digital first means. It’s about which medium people use. Try This Test.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Gideon Lichfield. Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions.

B2B 2

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Gideon Lichfield. Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. Instead of the traditional editorial beats , its coverage reflects what it calls obsessions.

B2B 2

Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet.

Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

It is, rather, “a brand-building platform for journalists and expert voices.” In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda. True enough. But is transparency an adequate defense?

Improve Your Blog Posts with Nut Graphs

B2B Memes

Though the nut graph originates in journalism, it can benefit all business bloggers.  It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”  (Yes, you’ve just read my nut graph.). Most business bloggers, I think, get that much. So far so good. In a way, this is a good sign.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown. Neil Thackray. Not at this moment.

Another Nail in the RSS Coffin

B2B Memes

The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). The default Paper.li view (click to enlarge). By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend.

Signals of Quality vs. Good SEO

B2B Memes

In other words, it’s pretty much business as usual for Google. Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. and have signals of quality.&#.

The Shift to New Media Cannot Be Gradual

B2B Memes

One, from the American Society of Business Press Editors (ASBPE) and the Medill School at Northwestern University, focused on B2B publications. CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Reality, of course, is brutally different. ’&#. And don’t just say it.