B2B Memes

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Curation: Add Value and Pass It Along

B2B Memes

I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. Perhaps not so clear is how to add value. But short of that extreme, there’s plenty of disagreement.

Curation 100
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There Are Two Sides to Every Editorial Wall

B2B Memes

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. ” As I’ve suggested before , the purpose of the editorial wall isn’t just to keep the business side out of editorial.

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Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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Editorial Wall, or Prison Wall?

B2B Memes

Does being involved in the business side of a media enterprise mean being involved in sales? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Is it really so difficult to honor editorial ethics and pursue business interests at the same time?

Ethics 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Paul Conley.

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Digital First, Not Foremost

B2B Memes

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. That, of course is easier said than done. That is, they employed a print-first strategy.