| | | B2B Marketing Unplugged | |  Business | 123 articles |
| Page 1 of 2 | Previous | Next | B2B MARKETING UNPLUGGED FEBRUARY 28, 2013 Six Ways to Not Suck at Selling Things to Me Plus I’ve been pretty fast and loose with my business card at trade shows recently, so it’s not really a surprise that I am sitting through more than my usual number of pitches lately. have complained about the shoemaker’s children thing in the past, and I still think it’s ridiculous when design companies work in ugly offices, creative agencies have terrible websites and printers don’t have business cards. This is partly because I’m busy but mostly because I’m mean and I want to see what they do with 30 minutes. Bring Your Shoes. | B2B MARKETING UNPLUGGED FEBRUARY 10, 2013  Three More Trade Show Goofs and a Ray of Hope Maybe it’s just that Canadians are too polite to interrupt a phone call, or maybe it’s just so over-the-top rude that we don’t want to do business with someone like that. Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. Last week we looked at four cardinal sins: eating, popcorn, staring and reading. | | | | | |
| B2B MARKETING UNPLUGGED SEPTEMBER 20, 2012 Demystifying Social Media for B2B, and I mean, B2B! All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. get it. If you work in the B to C world then yes social media is where it’s at. You have customers, consumers, users and most importantly fans. m talking hard-core IT. In my experience, these customers (i.e. | B2B MARKETING UNPLUGGED SEPTEMBER 6, 2012 Stop Clubbing Small Businesses — It’s Cruel Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. Do I sound a little bit cynical about “Small Business Month?” Back in 1979, our friends at Business Development Bank of Canada created a week in the otherwise dull middle of October for Canadians to reflect upon and appreciate the value of small businesses. American small businesses are clubbed in May.). And from that day to this we’ve been making a mess of Small Business Week. Wake the agency! Loose the hounds! | B2B MARKETING UNPLUGGED DECEMBER 21, 2012 Ten Festive Links for Tired B2B Marketers Some of you are obviously not listening because poor Laura Hale Brockway (who writes a terrific blog at ImpertinentRemarks ) had to take time out of her busy day to show us the crap that’s been washing up in her Inbox. When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. Got a Social Disease? | B2B MARKETING UNPLUGGED JULY 23, 2012 Why It Doesn’t Matter that CEOs Aren’t Using Social Media It really doesn’t matter that the two sponsors are actually the same organization and their business is all about the solution the research suggests will save the day. The Shamers are a software company that wants to sell business dashboards to CEOs. They are always more than a little busy. Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. | | | | | | | |
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B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 4, 2013  Treat a Trade Show Like Your Office, Not Your College Dorm
Marketing people just resent the interruption to their busy day on the trade show floor. The kicker on this one is that the lone Squirrel in the booth was speaking to someone ( i.e. doing his job) while watching me struggle to sell myself something, and nearly snapped an ankle lunging across the booth to plant a business card in my hand before I walked away with a brochure from the still-seated marketing twins. Just back from my first two trade shows of the season, and I am sad. So why is there so little selling? think we need to apply a new, simpler standard. Exactly. And MORE >> -
B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 18, 2013  The Favour of a Reply is Requested– Why We Should Start Loving Email Again
Take this a little further and consider that, for most business people, it’s the communication platform of choice. When I click submit will the message go to Doris who left three years ago to start a mung bean business? But at the end of the day, what it really means is that your business customers can do what you promised so many years ago and that’s have a conversation with you on the platform of their choice, not your choice. Do you remember when email was invented? But is it quite time to pasture this old plough horse? don’t think so. What would my experience be? MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 23, 2012  Five Dumb Things That Unrock Trade Shows
The other booths are busy, but not this one. At the right of the photo you can see people at the next booth engaged in, what we in the business like to call, a conversation. Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). Let’s look at this booth. It’s a 20 by 20. That’s a lot of real estate for this poor guy to cover. No wonder he needs a rest at 10am. Plus it’s soooo boring. There’s nobody in the booth. Violation: Rule 8. MORE >> -
B2B MARKETING UNPLUGGED | SUNDAY, SEPTEMBER 26, 2010 Neither Creative Nor Brief
Clients expect creatives to solve business problems, not creative problems. I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. If you haven’t met Agile yet, it has its roots in software development going back to 2001. Click here for the full story. Back to Frank. MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, JUNE 9, 2011 Eight Distractions for B2B Marketers
Sitting through yet another B2C webinar they promised had business content and doesn’t? Stuck on a project charter review call with the Hand-Wringers? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. Being Productive – No, seriously. love Time Management Ninja and this may be my favourite recent post from them. It’s 14 dangerous ways you can actually get stuff done. WDH a MobiStrat! What ever shall we do?). MORE >>
- Why You Need to Treat Your Brand Like A Dog B2B MARKETING UNPLUGGED | THURSDAY, JUNE 16, 2011
- Why Most Executives Should Stay Clear of Social Media B2B MARKETING UNPLUGGED | THURSDAY, JULY 1, 2010
- Four Ways to Get Sales Off Your Back and Out Selling B2B MARKETING UNPLUGGED | SATURDAY, APRIL 7, 2012
- Why Time is on Your Side When Marketing to Small Business B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 15, 2012
- Forget the C-Suite, the Money’s in the P-Cube B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010
- Why You Need a Catch & Release Program for Subject Matter Experts B2B MARKETING UNPLUGGED | FRIDAY, APRIL 13, 2012
- Most Corporate Change Fails. Here’s Why. B2B MARKETING UNPLUGGED | SATURDAY, OCTOBER 6, 2012
- Seven Steps to Becoming a Corporate Charity Rock Star B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 8, 2012
- Why You Need to Stop Publishing Your Newsletter B2B MARKETING UNPLUGGED | SATURDAY, SEPTEMBER 29, 2012
- Nine Visuals Your B2B Website Really Doesn’t Need B2B MARKETING UNPLUGGED | MONDAY, AUGUST 13, 2012
- Small Business Website Woes? Get it to The Geek B2B MARKETING UNPLUGGED | THURSDAY, APRIL 7, 2011
- Who Should Wear Your Corporate Speedo®? B2B MARKETING UNPLUGGED | THURSDAY, JULY 21, 2011
- Shouting Into Empty Barrels: Coping with the Decline of Associations B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 2, 2012
- Dont Waste Your Sales Call Do-Over B2B MARKETING UNPLUGGED | TUESDAY, MARCH 12, 2013
- Yes, Virginia, You Can Give a Holiday Gift to Your Customers B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 22, 2012
- The Shoemaker’s Children Should Run Away from Home B2B MARKETING UNPLUGGED | THURSDAY, APRIL 14, 2011
- Trade Shows Part 3: Do You Give Good Booth? B2B MARKETING UNPLUGGED | SATURDAY, MAY 8, 2010
- Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 9, 2012
- Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck B2B MARKETING UNPLUGGED | THURSDAY, MAY 13, 2010
- Seven Spring Break Diversions for Marketers B2B MARKETING UNPLUGGED | THURSDAY, MARCH 8, 2012
- The Case for Contagious Deflinching B2B MARKETING UNPLUGGED | THURSDAY, MARCH 22, 2012
- Trade Shows Part 7 – It’s All in The Follow Through B2B MARKETING UNPLUGGED | THURSDAY, JUNE 10, 2010
- Why Marketing Should Stay Off the Pitcher’s Mound B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 20, 2012
- Becoming Sally Part Two – Get to the Point B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 17, 2011
- Are Retention Departments Symptoms of Suckiness? B2B MARKETING UNPLUGGED | THURSDAY, MAY 19, 2011
- Ten Ways to Rock Your Trade Shows B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 16, 2012
- Things Were Weirder Then: A Book Review B2B MARKETING UNPLUGGED | MONDAY, MARCH 25, 2013
- Fight Them in the Cafés, Not on the Beaches B2B MARKETING UNPLUGGED | THURSDAY, JULY 14, 2011
- Four Things Marketing Should Say “No” About in 2013 B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
- Four Things Marketing Can Say “Yes” About in 2013 B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 18, 2013
- Don’t Let Your Campaign Sneak Up on Your Sales Teams B2B MARKETING UNPLUGGED | SUNDAY, JUNE 24, 2012
- Campaign Falling Flat? Replace Attitude with Altitude B2B MARKETING UNPLUGGED | THURSDAY, MAY 31, 2012
- Why Your Agency Sucks at B2B B2B MARKETING UNPLUGGED | WEDNESDAY, SEPTEMBER 22, 2010
- The Chianti Segmentations: A New Look at An Old Tedium B2B MARKETING UNPLUGGED | THURSDAY, MAY 3, 2012
- All This and Fibre Too! B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 20, 2011
- More Good Stuff I’ve Found Online B2B MARKETING UNPLUGGED | THURSDAY, APRIL 21, 2011
- Social Media Readings: Nine Things to Get You on Track B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012
- Why Marketing Briefs are a Circle of Hell B2B MARKETING UNPLUGGED | THURSDAY, MARCH 1, 2012
- Confessions of a Content Junkie B2B MARKETING UNPLUGGED | FRIDAY, APRIL 9, 2010
- Is it Still a Revolution if it Comes with Instructions? B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
- Daddy Issues: Why You’re Having Trouble with Alignment B2B MARKETING UNPLUGGED | SATURDAY, MAY 12, 2012
- Sally Step Four: Keep Sales Away From the Email B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 2, 2011
- Please Stop Sending Bad Holiday Greetings B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 13, 2012
- Trout on Strategy is an Acquired Taste B2B MARKETING UNPLUGGED | THURSDAY, JULY 28, 2011
- Waiter, There’s a Hamster in My Drink! B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 11, 2011
- Is it Time to Fire the Outsourcerer’s Apprentice? B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 25, 2011
- Why I Won’t Accept Your LinkedIn Invite B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 20, 2011
- Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To B2B MARKETING UNPLUGGED | WEDNESDAY, JUNE 2, 2010
- Keeping Skippy Busy: The Scourge of the Summer Student B2B MARKETING UNPLUGGED | MONDAY, JUNE 18, 2012
- Every Little Thing You Do is Branding B2B MARKETING UNPLUGGED | TUESDAY, JULY 3, 2012
- Lost Squirrels: Putting Sales Where it Belongs B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012
- Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 29, 2012
- Of Elves, Innocents & Line Dances B2B MARKETING UNPLUGGED | THURSDAY, NOVEMBER 4, 2010
- Porcupines Part IV: A Jack Russell Betrayed B2B MARKETING UNPLUGGED | WEDNESDAY, AUGUST 4, 2010
- Don’t You Have a Mall Santa You Can Bother? B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 9, 2010
- Arsenic, Horseshoes and Not Being Creepy B2B MARKETING UNPLUGGED | SUNDAY, SEPTEMBER 12, 2010
- How to Use Your Subject Matter Experts for World Domination B2B MARKETING UNPLUGGED | SATURDAY, APRIL 21, 2012
- Snow, Volcanoes and the Guy in 12D B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 6, 2011
- Porcupines Part II:How Can I Ignore You When You Keep Going Away? B2B MARKETING UNPLUGGED | TUESDAY, JULY 27, 2010
- Lessons from Aisle Seven B2B MARKETING UNPLUGGED | THURSDAY, MARCH 10, 2011
- Five Steps to Catching Your Subject Matter Experts B2B MARKETING UNPLUGGED | THURSDAY, APRIL 26, 2012
- Toxic Auto-Spamming at Happy Hour B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 16, 2010
- Why Marketers Need to Find the G-Spot B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 2, 2011
- When Bad Assumptions Happen to Smart Marketers B2B MARKETING UNPLUGGED | MONDAY, JUNE 21, 2010
- One More Trade Show Thing: Don’t Poison Your Friends B2B MARKETING UNPLUGGED | SATURDAY, JUNE 26, 2010
- Still Life with Dog Biscuit: Bad Direct Mail Part 2 B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 6, 2011
- Coming soon to a P-Cube Near You B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
- Marketing to the F-Word Part 1: Your Inner Gordon B2B MARKETING UNPLUGGED | FRIDAY, AUGUST 27, 2010
- Trade Shows Part 5: Getting People to Your Booth B2B MARKETING UNPLUGGED | SUNDAY, MAY 16, 2010
- Holy Crap I’m a Porcupine B2B MARKETING UNPLUGGED | THURSDAY, JULY 22, 2010
- Retention Disorders or Churning is for Butter B2B MARKETING UNPLUGGED | THURSDAY, MAY 26, 2011
- Friends Like These or Why Most Trusted Advisors are Neither B2B MARKETING UNPLUGGED | WEDNESDAY, SEPTEMBER 21, 2011
- Trade Shows Part 1: Who Gets to Go B2B MARKETING UNPLUGGED | SATURDAY, APRIL 24, 2010
- Marketing to the F-Word Part 2: Feel the Burn B2B MARKETING UNPLUGGED | TUESDAY, AUGUST 31, 2010
- Why Sacred is as Important as Relevant in Email Marketing B2B MARKETING UNPLUGGED | THURSDAY, MAY 20, 2010
- The Road to Yes is Paved with Maybe B2B MARKETING UNPLUGGED | THURSDAY, MARCH 31, 2011
- Campaign-o-Rama B2B MARKETING UNPLUGGED | MONDAY, APRIL 12, 2010
- Ten Things to Do in a Recession B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 14, 2010
- Why Are We Still Sending Bad Direct Mail? Part 1 B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 29, 2011
- Why Marketing Needs to Find the Church Key B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 20, 2012
- What Authors of Leadership Books (Should) Know B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 12, 2012
- Microtrends Revisited: What Do You Want for $4.99? B2B MARKETING UNPLUGGED | MONDAY, JULY 9, 2012
- Book Review: What to Expect When You’re Expressing: APE Delivers B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 3, 2013
- Ten More Things to Do in a Recession B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 21, 2010
- Trade Shows Part 2: How to Pick Events B2B MARKETING UNPLUGGED | SUNDAY, MAY 2, 2010
- Of Trust, Imagination & Beach Balls B2B MARKETING UNPLUGGED | FRIDAY, MAY 28, 2010
- Porcupines Part III: Nobody Puts Bunny in a Corner B2B MARKETING UNPLUGGED | SATURDAY, JULY 31, 2010
- Two Honourable Direct Campaigns B2B MARKETING UNPLUGGED | THURSDAY, MAY 12, 2011
- Eight Things to Do if You Have a Sucky B2B Agency B2B MARKETING UNPLUGGED | MONDAY, JULY 11, 2011
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