B2B Marketing Traction

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. That has big benefits.

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How Businesses Can Market Like Beyoncé

B2B Marketing Traction

But, you say, businesses don’t have fan bases! The reality is that a business can have a fan base in its followers online. By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Connect to the right people on social media.

Web 2.0 100
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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

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Top 10 Social Media Questions Businesses Have

B2B Marketing Traction

Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. 9 Basic Blog Features.

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

So, someone has to fill the gap, and that person may not even understand the site owner’s business. What’s your experience with maintaining a balance between SEO and compelling business writing? In my experience, these press releases can be highly effective and can make your phone ring.

SEO 100
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Should Businesses to Market More in a Recession?

B2B Marketing Traction

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results.

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