B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it. MORE >>

B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it. MORE >>

After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. We’ve purchased one to give away every single day at DreamForce at ReachForce Booth 332! Share and Enjoy. MORE >>

Data Warehousing Institute study puts those costs at more than $600 billion a year for US businesses. A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. like it. The need for such a program is well documented. MORE >>

We’ll say at minimum, this is investment is a $100,000 annual cost to the business, and ROI is not only expected, but these marketers jobs may be on the line if they don’t show results. would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. Small, furtive low-slung raised hands briefly appeared. million. MORE >>