Anything Goes Marketing

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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. Sounds difficult eh?

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

How can businesses capture the excitement of blogs? I was really inspired when I saw a new campaign by HP called " Stories of the Real World: CEOs, CIOs, and change ". HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. This is simply brilliant.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Good luck!

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

5 Marketing Automation Email Tips

Anything Goes Marketing

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. MarketingSherpa has reported that almost two thirds of business executives are viewing emails on mobile devices and text based emails may get more traction. Tips To Engage and Reengage Email Subscribers Good for you!

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

Business Blogshit Revealed Blogs have a lot of potential but already we are seeing it being abused with fake blogs such as Wal-Mart's Wal-Marting Across America which was written by an "old couple" that were paid to spew happy praises about Walmart. business blog web design Web 2.0.This includes the use of blogs as well as other web 2.0 tools such as RSS, podcasts, video and more.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. The result was better than Eloqua could ever have expected.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. Unfortunately, I wasn’t able to go (not without trying!) Do partners really want you to?

Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Let me know if I've missed any. "I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. If you go to a typical business website, you have a client testimonial section. B2B podcasting, business blogs. It looks like I'm not the only one. Drive website traffic.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. personally wouldn’t have it any other way. Why should sales get their own parking spaces? Come Together.

Social Media Success Stories

Anything Goes Marketing

Imagine how you can use social media tools for your business Social media tools are interrelated. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Beautiful day!

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

personally don't believe this to be the case and it depends on the size of the company and the nature of the business. Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). It all depends on the nature of the request.

Looking for some helpful business blogs?

Anything Goes Marketing

Business Blog Consulting - This contains auuthors from some of the biggest and best out there. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Ok - no one has written a blog about that yet (at least that I know of). Awesome job! Chad H.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

How are business blogs making out?

Anything Goes Marketing

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. You can use RSS feeds to pull in data on the business field that you're in, you can have someone write your copy for you or you can ask a certain blogger who writes articles in your field to become the voice of your organization. Bloggers are not those types of people.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place).

Email and Video: Tactics you can use Today

Anything Goes Marketing

Tags: video email marketing business blog youtube

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", keep reading. Automating email using RSS feeds. maybe.

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. You can check it out at www.whohiredbob.com. Possibly.

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. So there Seth and Keith, I am open to do an interview!

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! He doesn't pull any punches.

How to Improve Your Email Newsletter

Anything Goes Marketing

If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. Do you have an email newsletter? How can you improve your email opens and click-throughs?

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. business blog Web 2.0.The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. However, the key words here are "or plan to have". strategies) affect the bottom line. savvy.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial. If your company is generating enough leads already, please stop reading right there. Still here? Did I mention it was free? Nice work RainToday. Happy reading! Chad H.

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. Really? don't think you knew that! Just give us the damn white paper!

10 Business blog ideas

Anything Goes Marketing

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. Technorati tags: simplenomics , business blogThis includes, case studies, reviews, interviews (I need to try that), how to's?, attacks, trends, research etc. Do you have any good ideas? prefer presenting new information (at least that I think is new). Attacking is also fun. Chad H.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? He also demonstrates tremendous drive and leadership in the blogosphere - specifically to business blogging - that you have to love. Tags: business blog B2B website traffic loyalty digress.

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. If you're a bigger business and you're thinking about going this route, the one thing you don't want to do is create too much additional work for your team. like to read a white paper on actual paper! actually remember those days (hey - it was only a decade ago).

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. Get the conversation started and use your team to answer these questions (perhaps the service component of your business). As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive. Chad H.

Spoof: Classifying Business Bloggers Based on Industry

Anything Goes Marketing

Here are the ways that business bloggers can be classified should be called based on their industry. Tags: business blog blogging Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either. PS - stay tuned for a part II of this as I left many out.

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

Blogtipping for October on Anything Goes

Anything Goes Marketing

The Australian Small Business Blog - Another good blog to help small business owners in Australia. Tags: blogtipping business blog Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers.

How do you allow prospects to get closer to your product?

Anything Goes Marketing

The idea around thought leadership is to draw people to your business but once they are there, then what? Have you ever been miffed when trying to test out a product from a website? That isn't what I want! want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Yes, thought leadership is also crucial.

Increase lead generation, improve your contact us form.

Anything Goes Marketing

Chad H Tags: lead generation , clickz , web design , business blogging. Tags: business blog web design Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact?

Blog content tip - Don't let your content go to waste

Anything Goes Marketing

Tags: business blog lead generation blogging

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.