ANNUITAS

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

These business leaders come armed with legitimate concerns about Demand Generation performance. Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

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Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search

ANNUITAS

The post Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search appeared first on Annuitas.

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The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

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Another example to consider is if your company has a decentralized marketing operations team and each business unit/product group/channel specialist owns its own marketing technology stack. If that’s the case then are you hiring for that role – or are you hiring for a power user that will execute according to the established governance?

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Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

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It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. One of my favorite business books is “ Who Moved My Cheese ?” What does success look like for your business today?

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The Dark Side of Marketing Attribution

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Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. Lax rules that allow too many false positives to come through. Rigid rules stuck in outdated thinking. Losing sight of the outcome being measured by the KPI.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey.

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Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? “More businesses will shift to a customer-led growth mindset in 2020. The numbers don’t lie.