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Can Search Marketing Raise Brand Awareness?

Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity…

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Digital Selling with Video in 2021

The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…

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5 B2B data trends

The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but…

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See you in September redux

Some of you might remember that I took August off last year. No blogging, no Twitter, no work, except I did keep up with e-mail, albeit a bit sporadically. As…

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