Dianna asked some of the top minds in the business how you could improve your website and this is the answer. Tweet This week, my list of top five picks focuses on how to help you improve your content. The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. And the post on improving your website is a nice little checklist you can hang right next to your computer. Enjoy! That’s double the industry benchmark. Don’t miss this one. Tweet This! MORE >>

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done well, white papers can mean the difference between a prospect engaging in the sales process with you, rather than the competition. Done poorly, white papers can do more to make you look bad than influence your prospects to buy. 1 – Write to a single ideal prospect. And that’s ok. might see it. Make it snappy. MORE >>

Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. The general public is increasingly looking to social media platforms for information before deciding where to do business. Though every company can enjoy the benefits of a strong social media campaign, small businesses that use it right reap the most rewards. businesses in the “small” category and a majority of those are owned and operated by just one person. She specializes on the topic of small business tips and resources. MORE >>

Mine was certainly busy. Tweet Hope your week was a good one! attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Take a look and let me know which pick you like the best. Essential Mobile Marketing Resources via @TopRank. If you’ve been watching what’s happening with the convergence between marketing and smartphone usage, you know that mobile is big. The world of search is changing too. MORE >>

Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. Enjoy! How do you engage with your prospects online? by @savvy_b2b. MORE >>