Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

You just have to choose a timeframe that works the best for you and your business. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. And I have to admit, it’s tempting. But it’s also a mistake. Key dates (i.e.

K’s Top Five for the Week – March 20

Agile B2B Copywriter

B2B Marketing: Calls-to-action and the business buying cycle via @MarketingSherpa. Is Social Media Content Killing Your Business via @MarketingProfs. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. It isn’t quick.

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K’s Top Five for the Week – March 13

Agile B2B Copywriter

Check out this post that shows you how to keep your business email something people will read and take action on. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle.

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The Science of Email Marketing

Agile B2B Copywriter

Here’s a few data points that support this: 88% of respondents said they don’t keep separate business and personal inboxes (They do, however, keep “real” inboxes and “throwaway” inboxes. Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.) find data very interesting. And I loved it. Insight #1. Even in B2B. Perhaps.

Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. It will keep them busy for a while, but that’s. business content. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? Introduction 4 II.

K’s Top Five for the Week – February 6

Agile B2B Copywriter

How a Terrible Website Will Increase Your Business via @MarketingProfs. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five. Do you find these weekly roundups helpful? Please let me know either via email or in the comments below. Thanks! loved this post.

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K’s Top Five for the Week – April 17

Agile B2B Copywriter

There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. I’ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. How to Find the Right Type of Content for Your Business by @tpisello via @junta42. Hope you enjoy this week’s picks!

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K’s Top Five for the Week – March 27

Agile B2B Copywriter

Dianna asked some of the top minds in the business how you could improve your website and this is the answer. Tweet This week, my list of top five picks focuses on how to help you improve your content. Whether you need to identify more than one ideal customer profile, use more numbers in your writing, or simply make sure your content doesn’t get screwed up there’s some tips here to help you.

K’s Top Five for the Week – February 20

Agile B2B Copywriter

Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening. There’s also advice on how to know when your marketing needs a makeover and how build a great sales-win story. Enjoy! by @savvy_b2b.

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K’s Top Five for the Week – February 13

Agile B2B Copywriter

Mine was certainly busy. Tweet Hope your week was a good one! attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought. This week my top five picks hit everything from mobile marketing to marketing mix to why your customers are avoiding you when you try to reach them. Take a look and let me know which pick you like the best. Check it out.

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6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally. Done poorly, white papers can do more to make you look bad than influence your prospects to buy. And that’s ok.

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. broader business goals. All rights reserved. brands.

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

No one wants to feel they’re being given what my elementary teachers used to refer to as “busy work.” Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Too often they look at it as something unique to agency projects. It’s not.

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How a Blog Improves Business Credibility

Agile B2B Copywriter

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. B2B Marketing Content Marketing Online Copywriting Website Copywriting

The Small Business Social Media Advantage

Agile B2B Copywriter

Tweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. The general public is increasingly looking to social media platforms for information before deciding where to do business. businesses in the “small” category and a majority of those are owned and operated by just one person. In a word, “yes.”

Why Quality Content Matters

Agile B2B Copywriter

The rules regarding things like SEO are constantly changing and businesses must evolve in order to best market themselves. Businesses listed their physical and mailing addresses, summaries of services and prices and the best electronic way for clients to reach out. Megan writes on local news and issues for the most trusted business directory online.  Blogs. Articles. Headlines.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. What paid.

K’s Top Five for the Week – November 12

Agile B2B Copywriter

Reduce the Risk of Doing Business with You by @thewhalehunters via @jillkonrath. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. Also have some posts that show how you can improve marketing copy and results. Hope you find something you like. Until next week! Take a look! Be Careful What You Ask For via @junta42.

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3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

And getting your customers to talk about their experience with you not only influences prospects to do business with you, it can even trim the sales cycle. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. Try and get them all.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. The social business shift is leading to a social business economy. What’s your definition of a “social business”?

Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. have on myriad aspects of the business and driving the goals of specific divisions (e.g., business goals, such as “cost savings, risk. Business Goal Content Objectives KPIs Customer. to the larger business. Content. Methodology: A Best.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  These are the product positioning angles that are meaningful to the new business buyer.

This is Your Real Social Business Strategy Challenge

Social Marketing Forum

A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. Social Business Altimeter Group content marketing Deloitte University Press MIT Sloan Management Review social business strategy social collaboration the state of social business

10 essentials missing from your business website

Biznology

You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. form on your website allows customers to interact with you at any time and will keep you from losing business.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. business. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. We do have clear business goals for The Content.

Is Inbound Marketing Holding Your Business Back?

Act-On

What real people think really drives business. Here’s what they told us: Most marketers (84%) say both inbound and outbound drive the business. Some companies say inbound or outbound alone drives the business yet they still derive sizable chunks of revenue from both sources. Those who answer: “Inbound alone drives our business” still report 25% of revenue from outbound.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Ah, yes, nirvana. Link rot.

Social Business and Big Data: the Business Intelligence Goldmine

Social Marketing Forum

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.].

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. 1. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let's take a deeper look at the business case for unbranded content through three interesting case studies. 1. The answer?

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. But it’s jarring to still come across such reports today. marketing and HR).

The Social Business Imperative

B2B Marketing Insider

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. We are rapidly moving beyond the question of why we need to become a social business to how to become a social business. That we truly have a social business imperative. The Social Business Model.

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. To do so we surveyed 200 decision makers in London businesses to understand their attitudes, motivations, practices and challenges when it came to volunteering. The The results were fascinating. 

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. B2B Marketing blog marketing Blogs Content marketing Demand Generation Email Newsletters lead generation SEO Social Media Uncategorized blog content blog design blog lead generation business blogging tips social media agency social media consultants social media design social media ROI

Content Marketing Playbook: Strategy and Roadmap

to really lay out the business case behind GE, and we. group of people who are important to your business, using content to align with their interests at a high. battling with their direct business competitors for. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. Introduction 3 II.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. Or how you’re protecting your business from being locked out of your own accounts. BUSINESS.

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Debunking myths around sales videos for business

Biznology

How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Business decision makers are consuming video content every day….whether What makes up the cost of a video .

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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be. 180 seconds?

Video 92

Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. The post Has social business finally arrived?

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

The Top 8 Social Networks For Business

B2B Marketing Insider

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. It is also one of the top sites for business professionals.