consumers begin to adopt this technology, it will become very important that businesses consider how people view their location through these AR applications. How else are consumers and businesses supposed to sort through the noise? Amazon was one of first businesses to understand the importance of product reviews. Consumers trust this information to make decisions, especially around service related businesses such as restaurants. Businesses should also embrace AR browsers to develop creative ways to market their business through AR. Interactive MORE >>

Try to sound like these data points provide the quintessential business solution. The focus wasn’t on the worries that keep the Business Decision Maker (BDM) up at night. The Right Message: Focus on business-level solutions instead of technology. Suit up, shake hands, and deliver a speech about the technical superiority of your product. Trot out your recent press releases about the latest upgrades and newest features. Does it work? recently met with Paul, VP of Solutions Marketing for a technology company. Determine who the customer is for your solution – and focus there. MORE >>

Recently, David Armano wrote a very interesting blog post on the Harvard Business Blog outlining six social media trends for 2010. Social business becomes serious play. As we rapidly approach 2010, it’s hard not to consider the implications of social media’s banner year: 2009. Brands continue to adopt social media marketing practices just as fast as populations join social networks and utilizes social media sites. It has become fairly clear that the rapid adoption of this technology over the last year will certainly give rise to a number of trends in the coming years. MORE >>

For instance, contacts = business connections.  With the ever-evolving social media networking landscape, it’s important to be aware of common misunderstandings.  A handful of interested connections is worth more than thousands of “friends” “contacts” or “fans”   Great article pointing out more of these common misnomers… View the entire article here. Interactive MORE >>

Business video has come a long way in a short 5 years.  In 2007 it’s estimated that only 25% of marketers were making use of online videos.  By 2012 80% report that online video is part of their marketing mix and this past June an all-time record high 11 billion video ads were seen! Check out this cool infographic. Interactive MORE >>