Lattice

MAY 13, 2016

This is true both of social media, where people provide constant transparency into what they’re doing or who they’re seeing, and in business where the proliferation of data is giving companies a crystal clear understanding of what their customers and prospects need.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

DECEMBER 14, 2015

With a business to business, not business to lead mentality in mind, Jon highlighted the following metrics: Coverage – Are you building a database with the right contacts? Jon Miller of Engagio closed the day with a talk about how marketers should be thinking about measuring the success of ABM.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

SEPTEMBER 26, 2016

We’re all in the business of. Is understanding the purchasing and renewal trends of your current customers a priority?

Trends 100

Trends Purchase Business 100

Lattice

OCTOBER 29, 2015

Organizational support and business involvement is key. Advancing organizations , including 42% of survey respondents, are those who report that their predictive marketing efforts have been completed in parts of their businesses, and these programs have delivered results.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

OCTOBER 27, 2015

Organizational support and business involvement is key.” Advancing organizations are those who report that their predictive marketing efforts have been completed in parts of their businesses and are driving results, including 42% of respondents. ” Mature Organizations Push Predictive Forward.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

NOVEMBER 10, 2015

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. The rise of predictive marketing means a growing integration between marketing executives and technology specialists.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 24, 2016

For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business. in minutes. Figure 1: Create models for different target markets.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JUNE 14, 2016

Leverage business attributes and other account-level data to personalize web content for anonymous visitors. Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

MAY 10, 2016

Data is the foundation of everything that businesses are doing today, whether they have a formal digital strategy or they are just bolting on new technologies to their legacy systems.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

JUNE 23, 2016

And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand. A data breach will a company $4 million on average, according to research from IBM and the Ponemon Institute.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

OCTOBER 23, 2015

We would be remiss not to thank our amazing participants who took time out of their busy days to share their opinions and thoughts on predictive marketing. What steps need to be taken to continue to mature and ultimately become a predictive marketing organization.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. “Ever stop and wonder if everything you know about B2B marketing is wrong?” ” That’s the question on the top of Sangram Vajre ‘s mind. And it should be. And it should be at the top of your mind too.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

FEBRUARY 18, 2016

It’s time to forget the metrics that don’t drive the business forward in terms of pipeline and revenue. At the #FlipMyFunnel conference, you will learn the new vocabulary you need for sales and marketing of the future, and not repeat the same old lead gen efforts of the past. Email open or click-thru-rates. Number of registrations.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MAY 31, 2016

At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

NOVEMBER 18, 2015

Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. Top Marketing Challenges in 2016.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

DECEMBER 9, 2015

Many companies today create software that tells businesses what is occurring with their buyers or their internal systems, but just presenting them with data doesn’t necessarily mean they will take action. This is why we need to bring storytelling back to the forefront, and change the requirements for how B2B leaders use and interpret data.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

NOVEMBER 13, 2015

With over 35 data partnerships and scanning more than 100 million websites, we have data on over 150 million businesses. Lattice helps fill this gap with insights from the Lattice Data Cloud. Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Identify who is Actively Looking on the Web.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

DECEMBER 1, 2015

2016 is the year to make sure that your martech stack can collect data from different business units, geographies, etc. Embrace Emerging Ideas – Integrations are creating new possibilities, and innovative marketing ops teams are out there testing new technologies and strategies that will have an impact in years to come.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

OCTOBER 5, 2016

But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? Business Intelligence was the last successful analytics killer-app in the enterprise. to any Enterprise without any knowledge of the specifics of the business.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 7, 2016

In contrast, a legitimate business analyst visiting your site is a good lead doing research and should be called back. . Don’t exchange quick gratification and glib talk for real impact on your business. For example, the model will naturally know how to avoid.edu email domains, as these leads don’t spend money. Quality matters.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

APRIL 11, 2016

But that is just one example of when having a single model can be a detriment to your business. We’ve seen hundreds of companies deploying a single model when in fact their business is too complex for just one model to truly be predictive. In reality, if you have a single model, you are taking the risk of being too broad or too narrow.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100

Lattice

MARCH 15, 2016

How do you know if new-AI is right for your business? For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100